Method and system for analysis of sensory information to estimate audience reaction
First Claim
1. A method, comprising:
- identifying, by a system comprising a processor, a presentation of a first media item at a display communicatively coupled to a media processor tuned to a channel comprising the presentation of the first media item;
receiving, by the system, sensing data obtained from an environment in a vicinity of the display;
determining, by the system, from the sensing data a behavior of a first audience member proximate to the display, wherein the first media item presented at the display is observable by the first audience member;
determining, by the system, from the sensing data a characteristic of the environment;
monitoring, by the system, a tuning status comprising one of a fixed tune by which the media processor remains tuned to the channel comprising the presentation of the first media item, or a tune away by which the media processor is tuned from the channel comprising the presentation of the first media item to a second media item, wherein the second media item, when presented at the display, is observable by the first audience member;
determining, by the system, a first correlation value between the behavior of the first audience member and a subject matter being presented in the first media item;
determining, by the system, a second correlation value between the behavior of the first audience member and the characteristic of the environment in the vicinity of the first audience member; and
responsive to the second correlation value exceeding the first correlation value, determining, by the system, that the tuning status is based on the environment and not the subject matter being presented in the first media item.
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Abstract
A system that incorporates the subject disclosure may perform, for example, operations including identifying a presentation of a first media item. From sensing data, a behavior of an audience member and a characteristic of an environment in a vicinity of the audience member are determined. A tuning status is monitored by which the media processor remains tuned to a first media item or tunes away to a second media item. A first correlation value is determined between the characteristic of the first audience member and subject matter of the first media item, and a second correlation value is determined between the characteristic of the first audience member and the characteristic of the environment. Responsive to the second correlation value exceeding the first, a determination is made that the environment, not the subject matter being presented in the first media item, is responsible for the tuning status. Other embodiments are disclosed.
79 Citations
20 Claims
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1. A method, comprising:
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identifying, by a system comprising a processor, a presentation of a first media item at a display communicatively coupled to a media processor tuned to a channel comprising the presentation of the first media item; receiving, by the system, sensing data obtained from an environment in a vicinity of the display; determining, by the system, from the sensing data a behavior of a first audience member proximate to the display, wherein the first media item presented at the display is observable by the first audience member; determining, by the system, from the sensing data a characteristic of the environment; monitoring, by the system, a tuning status comprising one of a fixed tune by which the media processor remains tuned to the channel comprising the presentation of the first media item, or a tune away by which the media processor is tuned from the channel comprising the presentation of the first media item to a second media item, wherein the second media item, when presented at the display, is observable by the first audience member; determining, by the system, a first correlation value between the behavior of the first audience member and a subject matter being presented in the first media item; determining, by the system, a second correlation value between the behavior of the first audience member and the characteristic of the environment in the vicinity of the first audience member; and responsive to the second correlation value exceeding the first correlation value, determining, by the system, that the tuning status is based on the environment and not the subject matter being presented in the first media item. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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a processor; and a memory that stores executable instructions that, responsive to being executed by the processor, facilitate performance of operations comprising; identifying a presentation of a first media item at a display communicatively coupled to a media processor tuned to the presentation of the first media item; receiving sensing data obtained from an environment in a vicinity of the display; determining from the sensing data a characteristic of a first audience member proximate to the display, wherein the first media item presented at the display is observable by the first audience member; determining from the sensing data a characteristic of the environment; monitoring a tuning status comprising one of a fixed tune by which the media processor remains tuned to the presentation of the first media item, or a tune away by which the media processor is tuned from the presentation of the first media item to a second media item, wherein the second media item, when presented at the display, is observable by the first audience member; determining a first correlation value between the characteristic of the first audience member and a subject matter being presented in the first media item; determining a second correlation value between the characteristic of the first audience member and the characteristic of the environment; and responsive to the first correlation value exceeding the second correlation value, determining that the tuning status is based on the subject matter being presented in the first media item and not the environment. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A machine-readable storage device, comprising executable instructions that, responsive to being executed by a processor, facilitate performance of operations comprising:
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identifying a presentation of a first media item at a display communicatively coupled to a media processor tuned to the presentation of the first media item; receiving sensing data obtained from an environment in a vicinity of the display; determining from the sensing data a characteristic of a first audience member proximate to the display, wherein the first media item presented at the display is observable by the first audience member; determining from the sensing data a characteristic of an environment in a vicinity of the first audience member; monitoring a tuning status comprising one of a fixed tune by which the media processor remains tuned to the presentation of the first media item, or a tune away by which the media processor is tuned from the presentation of the first media item to a second media item, wherein the second media item, when presented at the display, is observable by the first audience member; determining a first correlation value between the characteristic of the first audience member and a subject matter being presented in the first media item; determining a second correlation value between the characteristic of the first audience member and the characteristic of the environment; and responsive to the second correlation value exceeding the first correlation value, determining that the tuning status is based on the environment and not the subject matter being presented in the first media item. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification