Systems and methods for determining relationships between mobile applications and electronic device users

• US 9,137,651 B2
• Filed: 11/22/2011
• Issued: 09/15/2015
• Est. Priority Date: 11/22/2011
• Status: Expired due to Fees

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Agarwal, Vikas, Mittal, Sumit, Mukherjea, Sougata
• Primary Examiner(s): VU, TUAN A
• Application Number:
  US13/302,198
• Publication Number:
  US 20130132938A1
• Time in Patent Office: 1,393 Days
• Field of Search: 717/177, 717/101, 705/34, 705/14.43, 705/14.73, 707/769, 707/758, 455/414.1, 455/419, 726/21, 725/13, 713/191
• US Class Current: 1/1
• CPC Class Codes: G06F 8/60 Software deployment
• CPC Class Codes: G06F 9/44 Arrangements for executing specific programs
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

A system and method are provided for generating a mobile software program for prospective users. Telecommunications data is received from a telecommunications source. Snapshot data is generated that is related to one or more software programs downloaded to an electronic device. A relevance matrix is generated from the generated snapshot data and the telecommunications data to determine a first software program of the one or more software programs for a predetermined first consumer of the electronic device users or to determine a plurality of second consumers of the electronic device users for receiving data related to a second software program of the plurality of the one or more software programs.

Claims

1. A computer-implemented method, comprising:

receiving, by a telecommunications data repository of an application relevance core engine, telecommunications data related to a plurality of electronic device users from a telecommunications source;

associating the telecommunications data with data related to an application downloaded by an electronic device to generate snapshot data pertaining to the application download which is stored at the telecommunications data repository, the application being one of a plurality of applications; and

generating both an application relevance matrix for each application of the plurality of applications and a consumer relevance matrix for a consumer of the plurality of electronic device users for determining an application of the plurality of applications to promote to the consumer of the plurality of electronic device users from the snapshot data and the telecommunications data, wherein the consumer relevance matrix includes at least one dimension that corresponds to at least one of a location, presence, social network, purchase history, or profile of the consumer and a weight corresponding to the at least one dimension, wherein determining the application to promote to the consumer comprises calculating a relevance score for each of other applications downloaded by the electronic device, and multiplying the relevance score to a value corresponding to a propensity of the consumer to purchase applications, which is determined as a function of a plurality of applications browsed and downloaded by the consumer, and comparing a result of multiplying the relevance score to the value to a threshold value to determine whether to provide promotional material related to the application to the consumer.

2. The computer-implemented method of claim 1, further comprising determining a channel for outputting at least one of data related to the first software program and the data related to the second software program.

3. The computer-implemented method of claim 2, wherein the channel includes at least one of a voice channel, an SMS channel, and a web channel.

4. The computer-implemented method of claim 1, wherein the telecommunications data includes at least one of user location data, social network data, and telecommunications profile data.

5. The computer-implemented method of claim 1, further comprising generating at least one of the application relevance matrix and the consumer relevance matrix from at least one of application metadata, historical data, and consumer profile data.

6. The computer-implemented method of claim 5, further comprising:

refining results of a consumer search based on the application and consumer relevance matrices.

7. The computer-implemented method of claim 1, wherein the application relevance matrix includes weights for the at least one dimension that influence purchase behavior.

8. The computer-implemented method of claim 7, wherein the at least one dimension include telecom dimensions and non-telecom dimensions.

9. The computer-implemented method of claim 8, wherein the method further comprises considering the relevance of each telecom and non-telecom dimension with respect to values for the at least one dimension in the one or more software programs.

10. The computer-implemented method of claim 1, wherein the consumer relevance matrix includes weights for various dimensions of the at least one dimension that influence purchase behavior based on a dynamic profile of the users.

11. The computer-implemented method of claim 10, wherein the at least one dimension include telecom dimensions and non-telecom dimensions.

12. The computer-implemented method of claim 1, wherein the method further comprises considering the relevance of each telecom and non-telecom dimension with respect to values for the at least one dimension in consumer data.

13. The computer-implemented method of claim 1, wherein the dimensions include a location dimension, and the relative weight for the location dimension is a location-related weight that is determined by a function that incorporates total unique locations where in the application is downloaded against total downloads of the application.

14. A computer-implemented method, comprising:

characterizing telecom data related to an electronic device user;

correlating the telecom data with application download data and application and consumer metadata to generate snapshot data pertaining to the application download data which is stored at the telecommunications data repository;

determining a consumer to whom an application can be provided from the snapshot data, the application download data, and the telecom data, including generating both an application relevance matrix and a consumer relevance matrix,

wherein the application relevance matrix is generated for the application, the application relevance matrix including at least one dimension that corresponds to at least one of a location, presence, social network, purchase history, or profile of the consumer and a weight corresponding to the at least one dimension, wherein determining the consumer to whom an application can be provided comprises calculating a value corresponding to an overall popularity of the application, which is determined as a function of the application download data, including total downloads of the application browsed and downloaded by other consumers, calculating a relevance score for each consumer for the application, and multiplying the relevance score to the value corresponding to the overall popularity of the application, and comparing a result of multiplying the relevance score to the value to a threshold value to determine whether to provide promotional material related to the application to the consumer.

15. The computer-implemented method of claim 14, further comprising identifying presence regions of a user based on the user'"'"'s past locations and duration of stay in those locations.

16. An application relevance core system computer having a processor, comprising:

a telecommunications data repository that includes telecommunications data related to a plurality of electronic device users that is received from a telecommunications source and snapshot data pertaining to an application download that is generated from the telecommunications data associated with the downloaded application; and

a relevance determination engine that generates both an application relevance matrix module and a consumer relevance matrix module to determine an application to promote to a consumer, the application and consumer relevance matrices generated from the telecommunications snapshot data and the telecommunications data, wherein the consumer relevance matrix includes at least one dimension that corresponds to at least one of a location, presence, social network, or purchase history of the consumer and a weight corresponding to the at least one dimension that is determined according to a profile of the consumer, wherein determining the application to promote to the consumer comprises calculating a relevance score for each of other applications downloaded by the electronic device, and multiplying the relevance score to a value corresponding to a propensity of the consumer to purchase applications, which is determined as a function of a plurality of applications browsed and downloaded by the consumer, and comparing a result of multiplying the relevance score to the value to a threshold value to determine whether to provide promotional material related to the application to the consumer.

17. The relevance core system of claim 16, wherein the relevance determination engine comprises:

the application relevance matrix module that determines weights for various dimensions that influence purchase behavior; and

the consumer relevance matrix module that determines weights for various dimensions that influence purchase behavior based on the user'"'"'s dynamic profile.

18. The relevance core system of claim 16, wherein the relevance determination engine determines a relevance score from at least one of the weights for various dimensions that influence purchase behavior and weights for various dimensions that influence purchase behavior based on the user'"'"'s dynamic profile.

19. The relevance core system of claim 18, further comprising:

a channel determination engine that determines a channel for outputting data related to the first software program and the data related to the second software program.

20. A computer program product, comprising:

a non-transitory computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising;

computer readable program code configured to receive, by a telecommunications data repository of an application relevance core engine, telecommunications data related to a plurality of electronic device users from a telecommunications source;

computer readable program code configured to associate the telecommunications data with data related to an application downloaded by an electronic device to generate snapshot data pertaining to the application download which is stored at the telecommunications data repository, the application being one of a plurality of applications; and

computer readable program code configured to generate both an application relevance matrix for each application of the plurality of applications and a consumer relevance matrix for each of the plurality of electronic device users to determine an application to promote to a consumer of the plurality of electronic device users from the snapshot data and the telecommunications data, wherein the consumer relevance matrix includes at least one dimension that corresponds to at least one of a location, presence, social network, or purchase history of the consumer and a weight corresponding to the at least one dimension that is determined according to a profile of the consumer, wherein determining the application to promote to the consumer comprises calculating a relevance score for each of other applications downloaded by the electronic device, and multiplying the relevance score to a value corresponding to a propensity of the consumer to purchase applications, which is determined as a function of a plurality of applications browsed and downloaded by the consumer, and comparing a result of multiplying the relevance score to the value to a threshold value to determine whether to provide promotional material related to the application to the consumer.