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Selecting and conveying supplemental content

  • US 9,141,257 B1
  • Filed: 06/18/2012
  • Issued: 09/22/2015
  • Est. Priority Date: 06/18/2012
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • under control of one or more computing devices configured with specific computer-executable instructions,determining, based at least in part on a textual representation of a portion of the base item of content, one or more characteristics of the portion of the base item of content;

    identifying a la er of the base item of content that includes the portion, wherein the layer includes both the portion of the base item of content and at least one other portion of the base item of content;

    determining a characteristic of the layer of the base item of content, wherein the portion and the at least one other portion have the characteristic of the layer in common;

    selecting enhancement content based at least in part on the one or more characteristics of the portion of the base item of content and the characteristic of the layer; and

    causing a computing device to present the selected enhancement content during presentation of the portion of the base item of content.

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