System and method for associating keywords with a web page

• US 9,141,713 B1
• Filed: 12/30/2005
• Issued: 09/22/2015
• Est. Priority Date: 12/30/2005
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Narin, Attila
• Primary Examiner(s): Alam, Hosain
• Assistant Examiner(s): JOHNSON, JOHNESE T
• Application Number:
  US11/323,858
• Time in Patent Office: 3,553 Days
• Field of Search: 707/736, 707/749
• US Class Current: 1/1
• CPC Class Codes: G06F 16/735 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/84 Mapping; Conversion
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

A web page optimization engine for optimizing a web page is described. The web page optimization engine includes a keyword mapping engine configured to generate a keyword map including a listing of keywords, where each keyword is associated with one or more web pages. The web page optimization engine further includes a map reversal engine configured to generate a web page map including a listing of web page subject matters, where each web page subject matter is associated with one or more keywords based on the associations from the keyword map. The web page optimization engine yet further includes a web page generation engine configured to generate a web page for a web page subject matter in the web page map to include at least one of the one or more keywords for that web page subject matter.

Claims

1. A non-transitory computer readable storage medium having computer executable instructions stored thereon that, when executed by a computer, cause the computer to:

receive a plurality of search criteria corresponding to a plurality of user searches for products offered for sale over a computer network, wherein each search criterion of the plurality of search criteria corresponds to a search criterion utilized in a user search of the plurality of user searches;

receive information related to browsing activity of users responsive to search results of the plurality of user searches;

for each search criterion of the plurality of search criteria, generate a search criterion map mapping the search criterion to a set of products, wherein the set of products are determined based at least in part on the browsing activity of a user responsive to the search results corresponding to the search criterion, wherein each search criterion map is associated with a user group of a plurality of user groups and references one or more products associated with each search criterion, and wherein each user group is defined according to at least one attribute associated with each user included in the user group;

for each product referenced by at least one of the generated search criterion maps;

determine, based at least in part on the generated search criterion maps, one or more search criteria associated with the product; and

generate a product map mapping the product to the one or more search criteria associated with the product as identified within at least one of the generated search criterion maps; and

generate, for display to a user, a web page for a first product referenced by at least one of the generated search criterion maps, wherein the web page includes at least one search criterion of the one or more search criteria associated with the first product by a product map corresponding to the first product, wherein the at least one search criterion is inserted into the web page, and wherein the web page is generated based at least in part on the product map corresponding to the first product.

2. The non-transitory computer readable storage medium of claim 1, wherein the first product is a subject matter of an informational web page.

3. The non-transitory computer readable storage medium of claim 1, wherein the first product is a subject matter of a news article in a web page.

4. The non-transitory computer readable storage medium of claim 1, wherein the instructions that cause the computer to generate a web page further cause the computer to modify one or more meta tags for the web page.

5. The non-transitory computer readable storage medium of claim 1, wherein the instructions that cause the computer to generate a web page further cause the computer to configure the web page to display a listing of search criteria associated with the first product.

6. The non-transitory computer readable storage medium of claim 1, wherein the instructions that cause the computer to generate a web page further cause the computer to include highlighted instances of search criterion in the listing of search criteria that appear on the web page.

7. The non-transitory computer readable storage medium of claim 6, wherein the highlighted instances are hyperlinks to additional web pages related to the search criteria.

8. The non-transitory computer readable storage medium of claim 1, wherein the instructions that cause the computer to generate, for each search criterion of the plurality of search criteria, a search criterion map further cause the computer to associate a category of web pages with each search criterion.

9. The non-transitory computer readable storage medium of claim 1, wherein the instructions that cause the computer to generate, for each search criterion of the plurality of search criteria, a search criterion map further cause the computer to associate web pages to search criteria based on a relationship between the web page and other web pages associated with the search criterion.

10. The non-transitory computer readable storage medium of claim 1, wherein the instructions that cause the computer to generate, for each search criterion of the plurality of search criteria, a search criterion map further cause the computer to assign a relevance score to one or more products in at least one search criterion map.

11. The non-transitory computer readable storage medium of claim 10, wherein the instructions that cause the computer to generate a product map cause the computer to assign a relevance score to one or more of the search criteria in the product map based on a corresponding relevance score in the at least one search criterion map.

12. The non-transitory computer readable storage medium of claim 1, wherein each search criterion is associated with one or more web pages based on a received association indicator.

13. The non-transitory computer readable storage medium of claim 1, wherein the instructions further cause the computer to analyze the browsing activity of a user to identify a user behavioral pattern formed by the browsing activity.

14. The computer readable storage medium of claim 1, wherein the at least one attribute associated with each user is selected from a group comprising geographical location, age, and gender.

15. A computer-implemented method for optimizing a web page for a product offered for sale over a computer network, the method comprising:

receiving information related to browsing activity of users responsive to search results of a plurality of user searches, wherein the plurality of user searches corresponds to a plurality of search criteria, and wherein each search criterion of the plurality of search criteria corresponds to a search criterion utilized in a user search of the plurality of user searches;

for each search criterion of the plurality of search criteria, generating a search criterion map mapping the search criterion to a set of products, wherein the set of products are determined based at least in part on browsing activity of one or more users responsive to the search results corresponding to the search criterion, wherein each search criterion map references one or more products associated with each search criterion;

for each product referenced by at least one of the generated search criterion maps;

determining, based at least in part on the generated search criterion maps, one or more search criteria associated with the product; and

generating a product map mapping the product to the one or more search criteria associated with the product as identified within at least one of the generated search criterion maps; and

in response to a user request for information regarding a first product, transmitting, for display to a user, at least one search criterion of the one or more search criteria associated with the first product, wherein the at least one search criterion is determined based at least in part on the product map corresponding to the first product.

16. The computer-implemented method of claim 15, wherein

the browsing activity of users includes an indication of whether the users made a purchase of a product following a search based at least in part on a particular search criterion.

17. The computer-implemented method of claim 15, wherein

the browsing activity of users includes the subject matter of web pages selected by the users following a search based at least in part on a particular search criterion.

18. The computer-implemented method of claim 15 further comprising modifying one or more meta tags for a web page associated with the first product.

19. The computer-implemented method of claim 18 further comprising configuring the web page to display a listing of search criteria associated with the first product.

20. The computer-implemented method of claim 15, wherein generating a search criterion map further includes associating a category of products with the search criterion associated with the search criterion map.

21. The computer-implemented method of claim 15, wherein generating a search criterion map further includes associating products to the search criterion associated with the search criterion map based on a relationship between a product and other products associated with the search criterion.

22. The computer-implemented method of claim 15, wherein generating a search criterion map further includes assigning a relevance score to one or more of the products in at least one search criterion map.

23. The computer-implemented method of claim 22, wherein generating a product map further includes assigning a relevance score to one or more of the search criteria in the product map based on the relevance score for the one or more of the products in the at least one search criterion map.

24. The computer-implemented method of claim 15, wherein each search criterion is associated with one or more products based on a received association of the search criterion with the one or more products.

25. The computer-implemented method of claim 15 further comprising analyzing the browsing activity of a user to identify a user behavioral pattern formed by the browsing activity.

26. The computer-implemented method of claim 15 further comprising inserting the at least one search criterion into a web page associated with the first product, and wherein inserting the at least one of search criterion into the web page further includes at least one of underlining, bolding, making selectable, and highlighting.

27. A computer system for optimizing a product web page for a product offered for sale over a computer network, comprising:

one or more physical computing devices configured to implement;

a search criterion mapping component configured to;

receive information related to browsing activity of users responsive to search results of a plurality of user searches, wherein the plurality of user searches corresponds to a plurality of search criteria, and wherein each search criterion of the plurality of search criteria corresponds to a search criterion utilized in a user search of the plurality of user searches;

for each search criterion of the plurality of search criteria, generate a search criterion map mapping the search criterion to a set of products, wherein the set of products are determined based at least in part on the browsing activity of a user that is responsive to the search results corresponding to the search criterion, wherein each search criterion map references one or more products associated with each search criterion;

a map reversal component configured to, for each product referenced by at least one of the generated search criterion maps;

determine, based at least in part on the generated search criterion maps, one or more search criteria associated with the product;

generate a product map mapping the product to the one or more search criteria associated with the product as identified within at least one of the generated search criterion maps; and

an interface component configured to;

transmit, for display to a user, at least one search criterion of the one or more search criteria associated with a first product, wherein the at least one search criterion is determined based at least in part on the product map corresponding to the first product.

28. The computer system of claim 27, wherein the browsing activity of a user includes an indication of whether the user made a purchase of a product following a search for a particular search criterion.

29. The computer system of claim 27, wherein the browsing activity of a user includes the subject matter of a web page selected by the user following a search based at least in part on a particular search criterion.

30. The computer system of claim 27 further comprising a web page generation component configured to modify of one or more meta tags for a web page associated with the first product.

31. The computer system of claim 27 further comprising a web page generation component configured to configure a web page to display a listing of search criteria associated with the first product.

32. The computer system of claim 27, wherein the search criterion mapping component is further configured to associate a category of products with each search criterion.

33. The computer system of claim 27, wherein the search criterion mapping component is further configured to associate products to search criteria based on a relationship between a product and other products associated with a particular search criterion.

34. The computer system of claim 27, wherein the search criterion mapping component is further configured to assign a relevance score to one or more of the products in at least one search criterion map.

35. The computer system of claim 34, wherein the map reversal component is further configured to assign a relevance score to one or more of the search criteria in each product map based on the relevance score for the one or more of the products in the at least one search criterion map.

36. The computer system of claim 27, wherein each search criterion is associated with one or more products based on a received association of the search criterion with the one or more products.

37. The computer system of claim 27, wherein the search criterion mapping component is further configured to update each search criterion map, and wherein updating the plurality of search criterion maps comprises deletion of one or more search criteria.

38. The computer system of claim 27 the search criterion mapping component is further configured to analyze the browsing activity of a user to identify a user behavioral pattern formed by the browsing activity.

39. The computer system of claim 27, wherein display to a user of the at least one search criterion includes at least one of underlining, bolding, making selectable, and highlighting.