System and method for providing advertisement to wireless network service user

• US 9,141,963 B2
• Filed: 06/02/2011
• Issued: 09/22/2015
• Est. Priority Date: 06/04/2010
• Status: Active Grant

• Current Assignee: Naver Corporation
• Original Assignee: Naver Corporation
• Inventors: Lee, Keon Su, Lee, Choong Hee, Lee, Yung Seong, Kang, Hye Jin, Lee, Il Gu, Kim, Kyung Hoon
• Primary Examiner(s): Reagan, James A
• Application Number:
  US13/152,030
• Publication Number:
  US 20110302033A1
• Time in Patent Office: 1,573 Days
• Field of Search: 705/14.64
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Provided are a system and method for providing a wireless network service to a user terminal free of charge, by providing a doorway page for exposing an advertisement on the user terminal provided with the wireless network service through an access point. Accordingly, the user terminal may be provided with the wireless network service free of charge, other than the cost of viewing the advertisement exposed on the doorway page. An advertiser and a proprietor may expose the advertisement at the cost of providing the free wireless network service.

Claims

1. A communication network service providing system, comprising:

a connection request receiving unit to receive a wireless network connection request to a communication network from a mobile terminal via an access point of the communication network;

a page providing unit to provide, in response to the wireless network connection request, the mobile terminal with a doorway page and a search page, at least one of the doorway page and the search page providing information data and being associated with the requested wireless network connection;

a terminal authentication unit to authenticate the mobile terminal requesting the network connection request when authentication information is provided by the mobile terminal in the doorway page; and

a network service providing unit to provide the mobile terminal with a wireless communication network service associated with the wireless network connection when the authentication information provided by the mobile terminal is authenticated,

wherein the doorway page is a starting page for the mobile terminal to connect with the requested wireless network connection,

wherein the authentication information is provided to the mobile terminal locally without the mobile terminal obtaining the authentication information from the communication network, and

wherein the information data provided on the doorway page and the search page comprises at least one of information data of a party managing the access point and information data of another party.

2. The network service providing system of claim 1, wherein the information data is an advertisement, and the page providing unit is configured to provide the terminal with an advertisement registered in an advertisement management system on the doorway page and the search page, according to at least one of a unit of an access point group and an installation location of the access point.

3. The network service providing system of claim 1, wherein the page providing unit is configured to provide, on the doorway page and the search page, at least one of information data related to a proprietor of a business place where the access point is installed and information data of another business located around the business place where the access point is installed.

4. The network service providing system of claim 3, wherein the page providing unit is configured to select a type of information data to provide on the doorway page and the search page by determining at least one of whether the wireless network connection request is received within business hours of the proprietor, whether the mobile terminal is located within a vicinity of the business place, and whether the mobile terminal is located around a plurality of proprietors.

5. The network service providing system of claim 1, wherein the page providing unit is configured to select a type of information data to provide on the doorway page and the search page of businesses located around a transportation path around which the access point is installed.

6. The network service providing system of claim 5, wherein at least one of the doorway page and the search page comprises a search area for receiving a search keyword from the mobile terminal, and

wherein the page providing unit is configured to provide information data associated with a point of interest (POI) related to the search keyword among POIs located around the transportation path.

7. The network service providing system of claim 1, wherein the page providing unit is configured to provide the advertisement on the search page.

8. The network service providing system of claim 1, wherein the connection request receiving unit is configured to transmit a notification to notify the mobile terminal of availability of a wireless access to the communication network service, in response to the mobile terminal being located around the access point.

9. The network service providing system of claim 1, wherein the access point is configured to be installed in a vehicle assigned to travel on a predefined transportation path having a plurality of stations, and the information data provided on the at least one of the doorway and the search page corresponds to at least one of the plurality of stations selected by a user of the mobile terminal riding in the vehicle.

10. A communication network service providing method, comprising:

receiving a wireless network connection request to a communication network from a mobile terminal via an access point of the communication network;

providing, in response to the wireless network connection request, the mobile terminal with a doorway page and a search page, at least one of the doorway page and the search page displaying information data and being associated with the requested wireless network connection;

authenticating the mobile terminal requesting the network connection request when authentication information is provided by the mobile terminal in the doorway page; and

providing the mobile terminal with a wireless communication network service in response to the authentication of the mobile terminal provided with at least one of the doorway page and the search page,

wherein the doorway page is a starting page for the mobile terminal to connect to the requested wireless network connection,

wherein the authentication information is provided to the mobile terminal locally without the mobile terminal obtaining the authentication information from the communication network, and

wherein the information data provided on the doorway page and the search page comprises at least one of information data of a party managing the access point and information data of another party.

11. A non-transitory computer-readable recording medium storing a computer program comprising the steps of the method of claim 10.