Method and system for automatically creating an image advertisement

• US 9,141,964 B1
• Filed: 08/08/2011
• Issued: 09/22/2015
• Est. Priority Date: 05/10/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Chan, Wesley T., Agarwal, Sumit, Ranganath, Rama, Wiseman, Leora Ruth, Jindal, Deepak
• Primary Examiner(s): STORK, KYLE R
• Application Number:
  US13/205,381
• Time in Patent Office: 1,506 Days
• Field of Search: 715/234, 715/243, 715/254, 715/255
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating

Abstract

A system and method for generating an electronic document are provided. A request to generate an electronic document associated with a concept is received. Content for the electronic document is suggested based on the concept. A selection of the suggested content is received. An electronic document is automatically generated using the selected suggested content.

Claims

1. A computer-implemented method for generating an electronic content item, the method comprising:

receiving, at a server, a request from a content sponsor to generate an electronic content item associated with a concept, wherein the electronic content item is of the form of a creative and being generated automatically by the server;

automatically determining, by the server and based on the concept, an image for inclusion in the electronic content item, wherein the determining includes comparing the concept to a title associated with the image and/or metadata associated with the image;

suggesting, by the server and based on the determining, presentation content to the content sponsor for inclusion in the electronic content item including presenting at least a portion of the determined image responsive to the received request;

receiving, at the server and from the content sponsor, a selection from the suggested presentation content;

automatically generating, at the server, the electronic content item for the content sponsor using the selection;

associating one or more keywords with the electronic content item; and

storing the electronic content item and the associated one or more keywords such that it may be retrieved in response to a user query received in the future upon comparison with the associated one or more keywords.

2. The method of claim 1, wherein the electronic content item comprises an image ad.

3. The method of claim 2, wherein the suggested presentation content comprises a plurality of images.

4. The method of claim 1, wherein the electronic content item comprises a text ad.

5. The method of claim 4, wherein the suggested presentation content comprises a plurality of text items, and wherein the selection comprises a selected text item, and wherein the text ad comprises the selected text item.

6. The method of claim 1, wherein the electronic content item comprises at least one of an image ad or a text ad, and wherein the suggested presentation content comprises at least one of a plurality of images, or a plurality of text suggestions for inclusion in the electronic content item.

7. The method of claim 6, wherein the electronic content item comprises a banner ad.

8. The method of claim 1, wherein the electronic content item comprises at least one of an email or a web page.

9. The method of claim 1, wherein the electronic content item comprises at least one of an image, animation, pop-up ability, sound, voice, or music.

10. The method of claim 1, wherein the concept comprises one or more images or text items, and wherein the act of generating the electronic content item comprises:

incorporating the at least one of the one or more images or text items into the electronic content item.

11. The method of claim 1, further comprising:

requesting at least one of an image or a text item as part of the request;

receiving at least one of an image or a text item in response to the act of requesting at least one of an image or a text item as the suggested presentation content, wherein the generated electronic content item comprises the received at least one of an image or a text item.

12. The method of claim 1, further comprising:

automatically generating a plurality of suggested content items based at least in part on the request, the concept, and the selected content;

receiving a selection of one of the plurality of suggested content items;

storing the selected content item in a database of content items for subsequent provision to third parties.

13. The method of claim 1, further comprising:

generating a campaign comprising a plurality of content items based on the request.

14. The method of claim 1, wherein the suggested presentation content comprises at least one image selected from a database of approved public images.

15. The method of claim 1, wherein the concept comprises at least one of an image, animation, pop-up ability, sound, voice, or music.

16. The method of claim 1, further comprising:

associating the electronic content item with the selected content.

17. The method of claim 1, wherein the electronic content item is linked to the concept and is operable to be served in response to a request for search results from a search engine, and wherein the concept comprises at least one keyword associated with the search results.

18. The method of claim 1, wherein the electronic content item comprises the selected content.

19. The method of claim 1, wherein the request is a request for an image ad associated with at least one of a keyword and an image.

20. The method of claim 1, further comprising:

receiving one or more formatting preferences, wherein the electronic advertisement is generated based on the one or more formatting preferences.

21. The method of claim 20, wherein the one or more formatting preferences comprise at least one of an image size preference, image resolution preference, text size preference, document size preference, document shape preference, color preference, or font preference.

22. The method of claim 21, further comprising:

identifying an image to include in the electronic content item; and

processing the image based on the one or more formatting preferences.

23. The method of claim 1, further comprising:

receiving at least one of a display URL and a destination URL; and

associating the at least one of a display URL and a destination URL with the electronic content item.

24. The method of claim 1, further comprising:

receiving a clickthrough rate preference, wherein the suggested presentation content is selected based on the clickthrough rate preference.

25. The method of claim 1, further comprising:

receiving a price parameter preference, wherein the suggested presentation content is selected based on the price parameter preference.

26. The method of claim 25, wherein the price parameter preference may comprise a selected bid amount.

27. The method of claim 1, further comprising:

receiving at least one of a language and country preference, wherein the suggested presentation content is selected based on the at least one of a language and country preference.

28. The method of claim 1, further comprising:

suggesting a plurality of keywords to associate with the electronic content item;

receiving at least one selected suggested keyword; and

associating the electronic content item with the at least one selected suggested keyword.

29. The method of claim 1, further comprising:

using an image processor to identify subject matter in an image, wherein the suggested presentation content comprises the image, and wherein the act of suggesting is based on an association between the identified subject matter and the concept.

30. The method of claim 1, wherein the concept comprises a graphic, the method further comprising:

automatically processing the graphic to identify at least one of a word and an image in the graphic, wherein the suggested presentation content is based on the identified at least one of a word and an image.

31. The method of claim 30, wherein the electronic content item comprises the identified at least one of a word and an image.

32. The method of claim 1, wherein the concept comprises an image, further comprising:

reading optical data from the image to identify text, wherein the suggested presentation content is selected based on the identified text.

33. The method of claim 32, wherein the text is identified using optical character recognition.

34. The method of claim 1, wherein the concept comprises an image, further comprising:

reading optical data from the image by an image processor to identify at least one image, wherein the suggested presentation content is selected based on the identified at least one image.

35. The method of claim 1, wherein the concept comprises an image, further comprising:

reading optical data from the image by an image processor to determine whether the image is associated with any of a plurality of graphical documents stored in a database.

36. The method of claim 1, wherein the concept comprises an image, further comprising:

reading optical data from the document to determine whether the image is substantially identical to any of a plurality of images stored in a database.

37. The method of claim 1, wherein the suggested presentation content is selected based on one or more concept associations, wherein each of the one or more concept associations comprise a selection of a document from among a plurality of documents associated with a concept.

38. The method of claim 37, wherein the plurality of documents associated with a concept comprises a plurality of search results associated with a search query.

39. The method of claim 37 wherein the suggested presentation content is selected from a database comprising a plurality of documents each associated with one or more identified ideas, and wherein the suggested presentation content is selected based on a relevance between the identified ideas and the concept.

40. The method of claim 1, further comprising:

receiving one or more user concept associations, wherein each user concept association associates a content item with a concept; and

storing the one or more concept associations, wherein the suggested presentation content is based on the one or more concept associations.

41. The method of claim 40, wherein the one or more concept associations comprise a selection of a document from among a plurality of documents associated with a concept.

42. The method of claim 41, wherein the concept associated with the plurality of documents comprises a search query, and wherein plurality of documents are provided to a user in response to the search query.

43. The method of claim 1, further comprising:

receiving a request for a document associated with an idea; and

responsive to the request, delivering the electronic content item if an association between the idea and the selected content is determined.

44. The method of claim 43, further comprising:

selecting the electronic content item for delivery based on a distance in semantic space between the idea and the selected content.

45. The method of claim 44, wherein the electronic content item is delivered to at least one of an end-user and a provider.

46. The method of claim 44, wherein the electronic content item comprises a targeted advertisement, and wherein the delivering action comprises providing the targeted advertisement on at least one of a content page or a search result page.

47. The method of claim 44, wherein the electronic content item is associated with an entity, and the act of delivering the electronic content item comprises:

positioning the electronic content item for display based on a ranking among content items for the concept, the ranking being based at least in part on a price parameter offered by the entity.

48. The method of claim 47, wherein the entity is offered an incentive to provide at least one electronic content item.

49. The method of claim 47, wherein a premium is associated with the electronic content item.

50. The method of claim 47, wherein the ranking is further based at least on a performance parameter associated with the electronic content item.

51. The method of claim 50, wherein the performance parameter is automatically adjusted based on one or more of predetermined time passed and predetermined number of clicks.

52. The method of claim 51, wherein the ranking is calculated by multiplying the price parameter and the performance parameter.

53. The method of claim 51, wherein one or more of the price parameter and the performance parameter is adjusted based on a type of electronic content item.

54. The method of claim 1, further comprising:

receiving a conversion rate preference, wherein the suggested presentation content is selected based on the conversion rate preference.

55. A computer program product embodied in a tangible medium including instructions that when executed by a processor causes the processor to:

receive, at a server, a request from a content sponsor to generate an electronic content item associated with a concept, wherein the electronic content item is of the form of a creative and being generated automatically by the server;

automatically determine, by the server and based on the concept, an image for inclusion in the electronic content item, wherein the determining includes comparing the concept to a title associated with the image and/or metadata associated with the image;

suggest, by the server and based on the determining, presentation content to the content sponsor for inclusion in the electronic content item including presenting at least a portion of the determined image responsive to the received request;

receive, at the server and from the content sponsor, a selection from the suggested presentation content;

automatically generate, at the server, the electronic content item for the content sponsor using the selection;

associate one or more keywords with the electronic content item; and

store the electronic content item and the associated one or more keywords such that it may be retrieved in response to a user query received in the future upon comparison with the associated one or more keywords.