Method and system for providing enhanced broadcast advertising

• US 9,143,337 B2
• Filed: 03/12/2007
• Issued: 09/22/2015
• Est. Priority Date: 03/12/2007
• Status: Expired due to Fees

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Gantman, Alexander, Steenstra, Jack, Noerenberg, John, Mouber, Randy
• Primary Examiner(s): NGUYEN, DINH
• Application Number:
  US11/685,160
• Publication Number:
  US 20080227436A1
• Time in Patent Office: 3,116 Days
• Field of Search: 455/403, 455/406, 455/408, 455/414.1, 455/414.2, 455/414.3, 455/415, 455/417, 455/445, 455/456.1, 455/457, 455/4, 455/66, 455/502, 455/550.1, 705/14, 705/14.19, 705/14.25, 705/17, 709/225
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/6181 involving transmission via a mobile phone network arrangements for providing broadcast or conference services to substation in data switching networks in combination with wireless systems H04L12/189; wireless uplink channel access H04W74/004
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

One example provides a broadcast device configured to display an advertisement for viewing by a user and a mobile client device configured to capture information relating to the advertisement from the broadcast device. The mobile client device determines whether the captured information is sufficient to allow the mobile client device to generate an electronic coupon. If it is, the mobile client device generates a coupon may be stored in the mobile client device and subsequently presented at a point-of-sale device as part of a transaction. If the captured information is insufficient, the mobile client device may request additional information from an advertiser server either directly or via the broadcast device.

Claims

1. A method operational on a mobile client device comprising:

capturing information related to an advertisement broadcasted by at least one of a television or a set top box associated with the television;

determining by the mobile client device whether the captured information is sufficient to process an advertisement-related electronic coupon;

determining by the mobile client device whether additional information from outside the mobile device is to be requested based on the determination of whether the captured information is sufficient to process the advertisement-related electronic coupon;

in response to a determination that the captured information is insufficient to process the advertisement-related electronic coupon, requesting additional information associated with the advertisement from an advertiser server via the at least one of the television or the set top box associated with the television, receiving the additional information from the advertiser server, and obtaining the electronic coupon related to the advertisement based at least on the additional information received, wherein the additional information is received by the mobile client device via the at least one of the television or the set top box associated with the television in a sonic signal; and

in response to a determination that the captured information is sufficient to process the advertisement-related electronic coupon, obtaining an electronic coupon related to the advertisement based only on the captured information and information from within the mobile client device so that the electronic coupon is stored on the mobile client device.

2. The method of claim 1, wherein the additional information received includes the electronic coupon.

3. The method of claim 1, further comprising:

presenting the electronic coupon at a point-of-sale device as part of a transaction.

4. The method of claim 1, wherein the mobile client device includes a mobile phone.

5. The method of claim 1, wherein the information is audio data broadcasted via a sonic signal.

6. The method of claim 1, wherein the information is video data broadcasted by displaying the video data, capturing the video data broadcasted by displaying the video data using at least one of a camera or video module.

7. The method of claim 5, capturing the audio data broadcasted via the sonic signal using at least one of a microphone or audio module.

8. A mobile device comprising:

means for capturing information related to an advertisement broadcasted by at least one of a television or a set top box associated with the television;

means for determining whether the captured information is sufficient to process an advertisement-related electronic coupon;

means for determining whether additional information from outside the mobile device is to be requested based on the determination of whether the captured information is sufficient to process the advertisement-related electronic coupon;

means for, in response to a determination that the captured information is insufficient to process the advertisement-related electronic coupon, requesting additional information associated with the advertisement from an advertiser server via the at least one of the television or the set top box associated with the television, receiving the additional information from the advertiser server, and obtaining the electronic coupon related to the advertisement based at least on the additional information received, wherein the additional information is received by the mobile device via the at least one of the television or the set top box associated with the television in a sonic signal; and

means for, in response to a determination that the captured information is sufficient to process the advertisement-related electronic coupon, obtaining an electronic coupon related to the advertisement based only on the captured information and information from within the mobile device so that the electronic coupon is stored on the mobile device.

9. The mobile device of claim 8, further comprising:

means for presenting the electronic coupon at a point-of-sale device as part of a transaction.

10. The mobile device of claim 8,

wherein the information is audio data broadcasted via a sonic signal;

and

the means for capturing information capturing the audio data broadcasted via the sonic signal.

11. A mobile device comprising:

a module configured to capture information related to an advertisement broadcasted by at least one of a television or a set top box associated with the television;

a processor coupled to the module, the processor configured to;

determine whether the captured information is sufficient to process an advertisement-related electronic coupon;

determine whether additional information from outside the mobile device is to be requested based on the determination of whether the captured information is sufficient to process the advertisement-related electronic coupon;

in response to a determination that the captured information is insufficient to process the advertisement-related electronic coupon, request additional information associated with the advertisement from an advertiser server via the at least one of the television or the set top box associated with the television, receive the additional information from the advertiser server, and obtain the electronic coupon related to the advertisement based at least on the additional information received, wherein the additional information is received by the mobile device via the at least one of the television or the set top box associated with the television in a sonic signal; and

in response to a determination that the captured information is sufficient to process the advertisement-related electronic coupon, obtain an electronic coupon related to the advertisement based only on the captured information and information from within the mobile device so that the electronic coupon is stored on the mobile device.

12. The mobile device of claim 11, further comprising:

a user interface for enabling a user to initiate capture of the advertisement related information.

13. The mobile device of claim 11, further comprising:

wherein the information is audio data broadcasted via a sonic signal; and

an audio module that captures the audio data broadcasted via the sonic signal.

14. A non-transitory machine-readable storage medium having stored thereon one or more instructions operational on a mobile client device for obtaining an electronic coupon from an advertisement, which when executed by a processor causes the mobile client device to:

capture information related to an advertisement broadcasted by at least one of a television or a set top box associated with the television;

determine whether the captured information is sufficient to process an advertisement-related electronic coupon;

determine whether additional information from outside the mobile device is to be requested based on the determination of whether the captured information is sufficient to process the advertisement-related electronic coupon;

in response to a determination that the captured information is insufficient to process the advertisement-related electronic coupon, request additional information associated with the advertisement from an advertiser server via the at least one of the television or the set top box associated with the television, receive the additional information from the advertiser server, and obtain the electronic coupon related to the advertisement based at least on the additional information received, wherein the additional information is received by the mobile client device via the at least one of the television or the set top box associated with the television in a sonic signal; and

in response to a determination that the captured information is sufficient to process the advertisement-related electronic coupon, obtain an electronic coupon related to the advertisement based only on the captured information and information from within the mobile client device so that the electronic coupon is stored on the mobile client device.