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Method and system for providing enhanced broadcast advertising

  • US 9,143,337 B2
  • Filed: 03/12/2007
  • Issued: 09/22/2015
  • Est. Priority Date: 03/12/2007
  • Status: Expired due to Fees
First Claim
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1. A method operational on a mobile client device comprising:

  • capturing information related to an advertisement broadcasted by at least one of a television or a set top box associated with the television;

    determining by the mobile client device whether the captured information is sufficient to process an advertisement-related electronic coupon;

    determining by the mobile client device whether additional information from outside the mobile device is to be requested based on the determination of whether the captured information is sufficient to process the advertisement-related electronic coupon;

    in response to a determination that the captured information is insufficient to process the advertisement-related electronic coupon, requesting additional information associated with the advertisement from an advertiser server via the at least one of the television or the set top box associated with the television, receiving the additional information from the advertiser server, and obtaining the electronic coupon related to the advertisement based at least on the additional information received, wherein the additional information is received by the mobile client device via the at least one of the television or the set top box associated with the television in a sonic signal; and

    in response to a determination that the captured information is sufficient to process the advertisement-related electronic coupon, obtaining an electronic coupon related to the advertisement based only on the captured information and information from within the mobile client device so that the electronic coupon is stored on the mobile client device.

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