Targeted vehicle advertising and entertainment system method

• US 9,147,192 B2
• Filed: 01/14/2009
• Issued: 09/29/2015
• Est. Priority Date: 01/14/2009
• Status: Expired due to Fees

• Current Assignee: Kyndryl Incorporated (Kyndryl Holdings, Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Dawson, Christopher James, Finn, Peter George, Houlihan, Stephen James, Seaman, James Wesley
• Primary Examiner(s): Hamilton, Matthew L
• Application Number:
  US12/353,711
• Publication Number:
  US 20100179878A1
• Time in Patent Office: 2,449 Days
• Field of Search: 705/14
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

In accordance with an aspect of the present invention, a system may be used with a first database, a second database and a global positioning system, wherein the first database has advertising content data and advertising correlation data stored therein, wherein the second database has identifying data and correlation data stored therein and wherein the global positioning system is operable to provide a position signal corresponding to a position of the system and the velocity of the system. The system includes a sensor portion, a processor portion and a display portion. The sensor portion is operable to detect a parameter and to generate a detected signal based on the detected parameter. The processor portion is operable to generate a correlation between the detected signal and a portion of the identifying data, to obtain a portion of the advertising content data based on a portion of the correlation data and the advertising correlation data, and to generate a display signal based on the advertising content data and the position signal. The display portion is operable to display data based on the display signal.

Claims

1. A method of providing advertising to a target vehicle, said method comprising:

detecting, by at least one sensor device coupled to an advertising vehicle that is moving, a parameter, wherein the parameter is associated with the target vehicle while the target vehicle is moving and is in a vicinity of the advertising vehicle;

receiving, by at least one processor in communication with the at least one sensor device and a global positioning system (GPS) device, the detected parameter;

said at least one processor matching the detected parameter to data in a personal database, said matching the detected parameter comprising determining identification data associated with the detected parameter;

said at least one processor matching the determined identification data to advertising correlation data in an advertising database, said matching the determined identification data comprising determining a topic associated with the identification data;

said at least one processor obtaining, from the advertising database, advertising content data that pertains to the determined topic;

determining, by the at least one sensor device and/or the GPS device in the advertising vehicle, vehicle data selected from the group consisting of a relative velocity of the advertising vehicle with respect to a velocity of the target vehicle, a relative position of the advertising vehicle with respect to a position of the target vehicle, and a combination thereof;

said at least one processor receiving the vehicle data; and

said at least one processor initiating display of the advertising content data on a display device in the advertising vehicle to display the advertising content data to the target vehicle in accordance with at least one display parameter that is based on the received vehicle data.

2. The method of claim 1, wherein the method further comprises said at least one processor initiating display of, on the display device, different data of the advertising content data to different vehicles viewing the display device from different angles.

3. The method of claim 1, wherein the at least one sensor device comprises a camera that detects the parameter.

4. The method of claim 1, wherein the detected parameter is a license plate number of the target vehicle, and wherein the identification data identifies an owner of the target vehicle.

5. The method of claim 1, wherein the detected parameter includes content detected by the at least one sensor device from a registration sticker on the target vehicle, and wherein the identification data identifies an owner of the target vehicle.

16. The method of claim 1, wherein the at least one display parameter comprises a total amount of data in the displayed advertising content data, wherein the vehicle data comprises the relative velocity, and wherein the total amount of data in the displayed advertising content data is based on the relative velocity.

17. The method of claim 1, wherein the at least one display parameter comprises a total amount of data in the displayed advertising content data, wherein the vehicle data comprises the relative position, and wherein the total amount of data in the displayed advertising content data is based on the relative position.

6. A system, comprising:

a physically tangible storage medium storing computer readable program code;

a display device in an advertising vehicle that is moving;

at least one sensor device coupled to the advertising vehicle;

a global positioning system (GPS) device in the advertising vehicle; and

at least one processor in communication with the at least one sensor device and the GPS device, wherein the at least one processor is configured to execute the program code to perform a method of providing advertising to a target vehicle, said method comprising;

detecting, by the at least one sensor device, a parameter, wherein the parameter is associated with the target vehicle while the target vehicle is moving and is in a vicinity of the advertising vehicle;

said at least one processor receiving the detected parameter;

said at least one processor matching the detected parameter to data in a personal database, said matching the detected parameter comprising determining identification data associated with the detected parameter;

said at least one processor matching the determined identification data to advertising correlation data in an advertising database, said matching the determined identification data comprising determining a topic associated with the identification data;

said at least one processor obtaining, from the advertising database, advertising content data that pertains to the determined topic;

determining, by the at least one sensor device and/or the GPS device, vehicle data selected from the group consisting of a relative velocity of the advertising vehicle with respect to a velocity of the target vehicle, a relative position of the advertising vehicle with respect to a position of the target vehicle, and a combination thereof;

said at least one processor receiving the vehicle data; and

said at least one processor initiating display of the advertising content data on the display device to display the advertising content data to the target vehicle in accordance with at least one display parameter that is based on the received vehicle data.

7. The system of claim 6, wherein the advertising database and the personal database are both within the advertising vehicle.

8. The system of claim 6, wherein the advertising database and the personal database are located external to the advertising vehicle.

9. The system of claim 6, wherein the method further comprises said at least one processor initiating display of, on the display device, different data of the advertising content data to different vehicles viewing the display device from different angles.

10. The system of claim 6, wherein the detected parameter includes content detected by the at least one sensor device from a registration sticker on the target vehicle, and wherein the identification data identifies an owner of the target vehicle.

18. The system of claim 6, wherein the at least one display parameter comprises a total number of times the advertising content data is displayed, wherein the vehicle data comprises the relative velocity, and wherein the total number of times the advertising content data is displayed is based on the relative velocity.

19. The system of claim 6, wherein the at least one display parameter comprises a total number of times the advertising content data is displayed, wherein the vehicle data comprises the relative position, and wherein the total number of times the advertising content data is displayed is based on the relative position.

11. A computer program product, comprising:

a physically tangible storage medium storing computer readable program code configured to be executed by at least one processor to implement a method for providing advertising to a target vehicle, said storage medium not being a signal, said method comprising;

detecting, by at least one sensor device coupled to an advertising vehicle that is moving, a parameter, wherein the parameter is associated with the target vehicle while the target vehicle is moving and is in a vicinity of the advertising vehicle;

said at least one processor in communication with the at least one sensor device and a global positioning system (GPS) device receiving the detected parameter;

said at least one processor matching the detected parameter to data in a personal database, said matching the detected parameter comprising determining identification data associated with the detected parameter;

said at least one processor matching the determined identification data to advertising correlation data in an advertising database, said matching the determined identification data comprising determining a topic associated with the identification data;

said at least one processor obtaining, from the advertising database, advertising content data that pertains to the determined topic;

determining, by the at least one sensor device and/or the GPS device in the advertising vehicle, vehicle data selected from the group consisting of a relative velocity of the advertising vehicle with respect to a velocity of the target vehicle, a relative position of the advertising vehicle with respect to a position of the target vehicle, and a combination thereof;

said at least one processor receiving the vehicle data; and

said at least one processor initiating display of the advertising content data on a display device in the advertising vehicle to display the advertising content data to the target vehicle in accordance with at least one display parameter that is based on the received vehicle data.

12. The computer program product of claim 11, wherein the advertising database and the personal database are both within the advertising vehicle.

13. The computer program product of claim 11, wherein the advertising database and the personal database are located external to the advertising vehicle.

14. The computer program product of claim 11, wherein the method further comprises said at least one processor initiating display of, on the display device, different data of the advertising content data to different vehicles viewing the display device from different angles.

15. The computer program product of claim 11, wherein the detected parameter includes content detected by the at least one sensor device from a registration sticker on the target vehicle, and wherein the identification data identifies an owner of the target vehicle.

20. The computer program product of claim 11, wherein the at least one display parameter comprises a total time during which the advertising content data is displayed, wherein the vehicle data comprises the relative velocity, and wherein the total time during which the advertising content data is displayed is based on the relative velocity.