Systems and methods for providing an interface for data driven media placement

• US 9,147,198 B2
• Filed: 12/27/2013
• Issued: 09/29/2015
• Est. Priority Date: 01/10/2013
• Status: Active Grant

• Current Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Original Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Inventors: Emans, Matthew, Hoctor, John, Turner, Jonathan
• Primary Examiner(s): HANCE, ROBERT J
• Application Number:
  US14/142,223
• Publication Number:
  US 20140196081A1
• Time in Patent Office: 641 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/26241 involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

System and methods are presented for providing an interface to select advertising slots in an advertising campaign. In some embodiments, a user equipment device generates for display a plurality of cells in a grid arrangement. Each cell is associated with an advertising slot corresponding to a content source and a time period, and each cell includes a representation of an audience of the associated advertising slot. The user equipment device receives a user selection of a first cell of the plurality of cells, a function is executed with respect to a first advertising slot associated with the first cell.

Claims

1. A method for selecting advertising slots in an advertising campaign, the method comprising:

generating for display a plurality of cells in a grid arrangement, wherein;

each of the plurality of cells is associated with an advertising slot corresponding to a content source and a time period, and

each of the plurality of cells includes a representation of an audience of the associated advertising slot;

ranking a plurality of advertising slots based on audience information associated with each advertising slot;

identifying a subset of the plurality of cells that includes cells associated with highest ranked advertising slots of the plurality of advertising slots, wherein a sum of budget weights associated with each advertising slot associated with the identified subset is less than or equal to a preselected budget value;

adding advertising slots associated with each cell of the subset of the plurality of cells to an advertising campaign plan;

identifying a first cell of the subset of the plurality of cells; and

executing a function with respect to a first advertising slot associated with the first cell.

2. The method of claim 1, wherein executing the function comprises generating for display an updated audience representation for each of the plurality of cells based on selections associated with different advertising campaigns.

3. The method of claim 1, wherein the subset of the plurality of cells is a first subset, and wherein identifying the first cell of the plurality of cells comprises:

receiving a user selection of a content source or time period associated with the first cell; and

identifying a second subset of the plurality of cells corresponding to the selected content source or time period, the second subset including the first cell,

wherein executing the function comprises updating a weight value related to an associated advertising slot of each of the cells in the second subset.

4. The method of claim 1, wherein executing the function comprises generating for display additional audience-related information for the first advertising slot associated with the first cell.

5. The method of claim 1, wherein the representation of the audience comprises at least one of an audience composition, an audience index, and projected impressions.

6. The method of claim 1, wherein executing the function comprises removing the first advertising slot corresponding to the first cell from the advertising campaign plan.

7. The method of claim 1, further comprising generating for display for each of the plurality of cells an indicator that indicates whether the advertising slot associated with the cell has been added to the advertising campaign plan.

8. The method of claim 1, further comprising receiving a user selection of a fixed price value, wherein executing the function comprises:

assigning the fixed price value to the first advertising slot associated with the first cell; and

updating a price value of an advertising slot associated with each of the plurality of cells without changing the fixed price value assigned to the first advertising slot.

9. The method of claim 1, wherein identifying the subset of the plurality of cells further comprises:

selecting a highest ranked advertising slot of the plurality of advertising slots associated with a second cell not in the subset;

determining that a budget weight of the highest ranked advertising slot is less than a difference between the sum of budget values associated with each advertising slot associated with the identified subset and the preselected budget value; and

adding the second cell to the subset.

10. The method of claim 1, wherein the plurality of cells is a first plurality of cells, and wherein ranking the plurality of advertising slots further comprises:

generating for display a second plurality of cells in the grid arrangement;

receiving a user selection of the first plurality of cells from the second plurality of cells; and

in response to receiving the user selection, performing the ranking.

11. A system for selecting advertising slots in an advertising campaign, the system comprising:

processing circuitry, wherein the processing circuitry is configured to;

generate for display a plurality of cells in a grid arrangement, wherein;

each of the plurality of cells is associated with an advertising slot corresponding to a content source and a time period, and

each of the plurality of cells includes a representation of an audience of the associated advertising slot;

rank a plurality of advertising slots based on audience information associated with each advertising slot;

identify a subset of the plurality of cells that includes cells associated with highest ranked advertising slots of the plurality of advertising slots, wherein a sum of budget weights associated with each advertising slot associated with the identified subset is less than or equal to a preselected budget value;

add advertising slots associated with each cell of the subset of the plurality of cells to an advertising campaign plan;

identify a first cell of the subset of the plurality of cells; and

execute a function with respect to a first advertising slot associated with the first cell.

12. The system of claim 11, wherein the processing circuitry is further configured to generate for display an updated audience representation for each of the plurality of cells based on selections associated with different advertising campaigns.

13. The system of claim 11 wherein the subset of the plurality of cells is a first subset and, wherein the processing circuitry is further configured to:

receive a user selection of a content source or time period associated with the first cell;

identify a second subset of the plurality of cells corresponding to the selected content source or time period, the second subset including the first cell; and

update a weight value related to an associated advertising slot of each of the cells in the second subset.

14. The system of claim 11, wherein the processing circuitry is further configured to generate for display additional audience-related information for the first advertising slot associated with the first cell.

15. The system of claim 11, wherein the representation of the audience comprises at least one of an audience composition, an audience index, and projected impressions.

16. The system of claim 11, wherein the processing circuitry is further configured to remove the first advertising slot corresponding to the first cell from the advertising campaign plan.

17. The system of claim 11, wherein the processing circuitry is further configured to generate for display for each of the plurality of cells an indicator that indicates whether the advertising slot associated with the cell has been added to the advertising campaign plan.

18. The system of claim 11, wherein the processing circuitry is further configured to:

receive a user selection of a fixed price value;

assign the fixed price value to the first advertising slot associated with the first cell; and

update a price value of an advertising slot associated with each of the plurality of cells without changing the fixed price value assigned to the first advertising slot.

19. The system of claim 11, wherein the processing circuitry configured to identify the subset of the plurality of cells is further configured to:

select a highest ranked advertising slot of the plurality of advertising slots associated with a second cell not in the subset;

determine that a budget weight of the highest ranked advertising slot is less than a difference between the sum of budget values associated with each advertising slot associated with the identified subset and the preselected budget value; and

add the second cell to the subset.

20. The system of claim 11, wherein the plurality of cells is a first plurality of cells, and wherein the processing circuitry configured to rank the plurality of advertising slots is further configured to:

generate for display a second plurality of cells in the grid arrangement;

receive a user selection of the first plurality of cells from the second plurality of cells; and

in response to receiving the user selection, perform the ranking.