System and method of direct marketing based on explicit or implied association with location derived from social media content
First Claim
1. A method for delivering targeted marketing messages to location-specific patrons, comprising the steps of:
- importing public digital content from one or more social media services across a network to an internal data service operating on a computer server;
processing, by the internal data service, the public digital content for identification of patron, location, and date;
maintaining data records of the processed public digital content having such identification;
providing, to a location administrator using a data service client on a computing device network connected to the internal data service, identified patrons of a location selected by the location administrator;
sending a message from the data service client to one or more of the identified patrons; and
analyzing, by the internal data service, response to the sent message.
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Accused Products
Abstract
A system and method delivers marketing messages based on location specific check-ins. This permits highly targeted communications directed at first entities such as persons, organizations, or businesses who are patrons of second entity locations which are typically businesses. Selection of first entities is based on detection of past or potential patronage of second entities through social media or other public digital content check-ins. Check-ins are analyzed to identify any second entity referred to and associating such reference to the author of the content. Second entities, such as a merchant or brand, may be explicitly determined from meta-data of source content, or implicitly through processing such as natural language analysis or association through a third entity. Second entities use such connections to deliver targeted marketing messages through a public social media profile of the first entity. Analytics may be used to track of check-in patterns and effectiveness of marketing campaigns.
49 Citations
19 Claims
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1. A method for delivering targeted marketing messages to location-specific patrons, comprising the steps of:
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importing public digital content from one or more social media services across a network to an internal data service operating on a computer server; processing, by the internal data service, the public digital content for identification of patron, location, and date; maintaining data records of the processed public digital content having such identification; providing, to a location administrator using a data service client on a computing device network connected to the internal data service, identified patrons of a location selected by the location administrator; sending a message from the data service client to one or more of the identified patrons; and analyzing, by the internal data service, response to the sent message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification