System and method for managing indoor geolocation conversions

• US 9,147,203 B1
• Filed: 01/05/2015
• Issued: 09/29/2015
• Est. Priority Date: 03/27/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Dupont, Cedric, Lookingbill, Andrew
• Primary Examiner(s): Mawari, Redhwan k
• Application Number:
  US14/589,426
• Time in Patent Office: 267 Days
• Field of Search: 701/533, 701/467, 705/14.25, 705/14.27, 705/26.1
• US Class Current: 1/1
• CPC Class Codes: G01C 21/206 specially adapted for indoor navigation
• CPC Class Codes: G06Q 10/047 Optimisation of routes or paths, e.g. travelling salesman problem
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0639 Item locations
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/33 for indoor environments, e.g. buildings

Abstract

The present technology proposes techniques for managing indoor geolocation conversions based on a user'"'"'s intent in an indoor location. An advertiser may determine the intent of a user of a mobile device and transmit advertisements to the mobile device related to the determined intent. The intent may be determined based on events that include a location of the mobile device, network browsing history, and a transaction made using the mobile device. The advertisement may provide the user with directions to an item based on location information from the mobile device. The advertisements may also load balance geolocation conversions in order to manage a number of users at a particular location.

Claims

1. A method of providing advertisements, comprising:

detecting, by one or more processors, a first position of a wireless device within an indoor space;

determining, by the one or more processors, an intent of a user of the wireless device related to both the first position of the wireless device and an item for purchase;

determining, by the one or more processors, a number of users having an intent that is related to the item for purchase;

selecting, by the one or more processors, a time value based on the number of users;

generating, by the one or more processors, an advertisement for the item for purchase and the time value;

providing for presentation at the wireless device, the advertisement;

generating, by the one or more processors, a route between the first position and a second position associated with the advertisement, the route being arranged to direct the user to take a calculated path past one or more pre-determined items for purchase related to the determined intent;

providing for presentation at the wireless device, the generated route;

determining, by the one or more processors, whether a conversion event related to the determined intent has occurred; and

when the conversion event has occurred, providing, by the one or more processors, a fee associated with the advertisement.

2. The method of claim 1, wherein detecting the first position of the wireless device includes receiving data related to at least one of a location of the wireless device, wireless network signals, GPS signals, and a transaction made using the wireless device.

3. The method of claim 1, further comprising providing indoor navigational information around one or more constraints in the indoor space from the first position to the second position in accordance with the generated route.

4. The method of claim 1, wherein the conversion event includes the wireless device reaching a location relative to the second position.

5. The method of claim 1, wherein the provided advertisement includes a time limitation and the conversion event includes the wireless device reaching a location relative to the second position before the time limitation has expired.

6. The method of claim 1, wherein the provided advertisement includes a coupon and the conversion event includes redemption of the coupon.

7. The method of claim 1, wherein the conversion event includes the wireless device moving along the generated route.

8. The method of claim 7, wherein the conversion event includes a purchase using the wireless device of an item located along the generated route.

9. A non-transitory computer-readable storage medium storing instructions thereon, the instructions when executed by one or more processors, cause the processors to:

detect a first position of a wireless device within an indoor space;

determine an intent of a user of the wireless device related to both the first position of the wireless device and an item for purchase;

determine a number of users having an intent that is related to the item for purchase;

select a time value based on the number of users;

generate an advertisement for the item for purchase and the time value;

provide for presentation at the wireless device, the advertisement;

generate a route between the first position and a second position associated with the advertisement, the route being arranged to direct the user to take a calculated path past one or more pre-determined items for purchase related to the determined intent;

provide for presentation at the wireless device, the generated route;

determine whether a conversion event related to the determined intent has occurred;

when the conversion event has occurred, and

provide a fee associated with the advertisement.

10. The computer-readable storage medium of claim 9, wherein the conversion event includes the wireless device reaching a location relative to the second position.

11. The computer-readable storage medium of claim 9, wherein the advertisement includes a time limitation and the conversion event includes the wireless device reaching a location relative to the second position before the time limitation has expired.

12. The computer-readable storage medium of claim 9, wherein the advertisement includes a coupon and the conversion event includes redemption of the coupon.

13. A system, comprising:

a memory configured to store a plurality of advertisements for items and fees associated with each of the advertisements; and

one or more processors coupled to the memory, the processors being programmed to;

detect a first position of a wireless device within an indoor space;

determine an intent of a user of the wireless device related to both the first position of the wireless device and an item for purchase;

determine a number of users having an intent that is related to the item for purchase;

select a time value based on the number of users;

generate an advertisement for the item for purchase a using the plurality of advertisements and the time value;

provide for presentation at the wireless device, the advertisement;

generate a route between the first position and a second position associated with the advertisement, the route being arranged to direct the user to take a calculated path past one or more pre-determined items for purchase related to the determined intent;

provide for presentation at the display of the wireless device, the generated route; and

determine whether a conversion event related to the determined intent has occurred; and

when the conversion event has occurred, provide a fee from memory associated with the advertisement.

14. The system of claim 13, wherein detecting the first position of the wireless device includes receiving data related to at least one of a location of the wireless device, wireless network signals, GPS signals, and a transaction made using the wireless device.

15. The system of claim 13, wherein the one or more processors are further configured to provide indoor navigational information around one or more constraints from the first position to the second position in accordance with the generated route.

16. The system of claim 13, wherein the conversion event includes the wireless device reaching a location relative to the second position.

17. The system of claim 13, wherein the advertisement includes a time limitation and the conversion event includes the wireless device reaching a location relative to the second position before the time limitation has expired.

18. The system of claim 13, wherein the advertisement includes a coupon and the conversion event includes redemption of the coupon.

19. The system of claim 13, wherein the conversion event includes the wireless device moving along the generated route.

20. The system of claim 19, wherein the conversion event includes a purchase using the wireless device of an item located along the generated route.