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System and method for managing indoor geolocation conversions

  • US 9,147,203 B1
  • Filed: 01/05/2015
  • Issued: 09/29/2015
  • Est. Priority Date: 03/27/2012
  • Status: Active Grant
First Claim
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1. A method of providing advertisements, comprising:

  • detecting, by one or more processors, a first position of a wireless device within an indoor space;

    determining, by the one or more processors, an intent of a user of the wireless device related to both the first position of the wireless device and an item for purchase;

    determining, by the one or more processors, a number of users having an intent that is related to the item for purchase;

    selecting, by the one or more processors, a time value based on the number of users;

    generating, by the one or more processors, an advertisement for the item for purchase and the time value;

    providing for presentation at the wireless device, the advertisement;

    generating, by the one or more processors, a route between the first position and a second position associated with the advertisement, the route being arranged to direct the user to take a calculated path past one or more pre-determined items for purchase related to the determined intent;

    providing for presentation at the wireless device, the generated route;

    determining, by the one or more processors, whether a conversion event related to the determined intent has occurred; and

    when the conversion event has occurred, providing, by the one or more processors, a fee associated with the advertisement.

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