Advertising with mobile messaging
First Claim
Patent Images
1. A device comprising:
- one or more modules implemented at least partially in hardware, the one or more modules configured to perform operations comprising;
receiving both a mobile message having originated with a second mobile device and one or more advertisements associated with the mobile message, the one or more advertisements having been identified for association with the mobile message by an advertising service, the one or more advertisements identified responsive to a determination having been made by the advertising service as to whether at least one of the device or the second mobile device has opted into a mobile message advertising feature and based in part on content of the mobile message, wherein a mobile device that has opted into the mobile message advertising feature enables advertisements to be identified for association with mobile messages sent to and mobile messages received from the mobile device that has opted into the mobile message advertising feature; and
displaying both the mobile message and the one or more advertisements on the device.
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Abstract
In accordance with one or more aspects of the content-based advertising in mobile messaging, a message is received from a first mobile device, the received message targeting a second mobile device. One or more advertisements to associate with the message are identified based at least in part on content in the message. Both the message and the one or more advertisements are sent to the second mobile device. The second mobile device receives both the mobile message and the associated one or more advertisements, and displays both the mobile message and the one or more associated advertisements on the mobile device.
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Citations
20 Claims
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1. A device comprising:
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one or more modules implemented at least partially in hardware, the one or more modules configured to perform operations comprising; receiving both a mobile message having originated with a second mobile device and one or more advertisements associated with the mobile message, the one or more advertisements having been identified for association with the mobile message by an advertising service, the one or more advertisements identified responsive to a determination having been made by the advertising service as to whether at least one of the device or the second mobile device has opted into a mobile message advertising feature and based in part on content of the mobile message, wherein a mobile device that has opted into the mobile message advertising feature enables advertisements to be identified for association with mobile messages sent to and mobile messages received from the mobile device that has opted into the mobile message advertising feature; and displaying both the mobile message and the one or more advertisements on the device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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receiving, at a target mobile device, both a mobile message having originated with a source mobile device and one or more advertisements, the one or more advertisements having been identified for inclusion with the mobile message by an advertising service based at least in part on content of the mobile message, and the one or more advertisements identified responsive to a determination having been made as to whether at least one of the target mobile device or the source mobile device has opted into a mobile advertising feature; and displaying both the mobile message and the one or more advertisements on a display of the target mobile device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A device comprising:
one or more modules implemented at least partially in hardware, the one or more modules configured to perform operations comprising; receiving one or more advertisements that are associated with a mobile message received at the device, the one or more advertisements having been identified for association with the mobile message based at least in part on content of the mobile message, the identification of the one or more advertisements performed after a determination is made as to whether at least one of the device or another device from which the mobile message originated has opted into a mobile advertising feature, wherein a device that has opted into the mobile advertising feature enables advertisements to be identified for association with mobile messages sent to and mobile messages received from the device that has opted into the mobile advertising feature; and displaying both the mobile message and the one or more advertisements on a display of the device. - View Dependent Claims (16, 17, 18, 19, 20)
Specification