Mobile communication device for delivering targeted advertisements
First Claim
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1. A mobile system, comprising:
- (a) a location determining system configured to determine a location of the mobile system;
(b) a wireless data communication system;
(d) a user interface; and
(e) a controller configured to receive the determined location from the location determining system and to present at least one commercial advertisement through the user interface, which is received through the wireless data communication system, the at least one commercial advertisement being selected from a plurality of advertisements based on at least a respective pertinence, wherein the respective pertinence is a function of both a proximity of the determined location to a location associated with the advertisement, and an importance associated with the advertisement comprising a travel direction of the mobile system.
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Abstract
A mobile communications device comprising a location sensing system, producing a location output; a memory, storing a set of locations and associated events; a telecommunications device, communicating event and location information between a remote system and said memory; and a processor, processing said location output in conjunction with said stored locations and associated events in said memory, to determine a priority thereof.
543 Citations
20 Claims
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1. A mobile system, comprising:
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(a) a location determining system configured to determine a location of the mobile system; (b) a wireless data communication system; (d) a user interface; and (e) a controller configured to receive the determined location from the location determining system and to present at least one commercial advertisement through the user interface, which is received through the wireless data communication system, the at least one commercial advertisement being selected from a plurality of advertisements based on at least a respective pertinence, wherein the respective pertinence is a function of both a proximity of the determined location to a location associated with the advertisement, and an importance associated with the advertisement comprising a travel direction of the mobile system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A mobile system, comprising:
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(a) a location determining system configured to determine a location of the mobile system; (b) a wireless data communication system comprising a cellular radio transceiver configured to communicate digital data; (c) a user interface configured to interact with a user to at least present navigation information comprising a map display and to define an itinerary of the mobile system comprising a direction of travel; and (d) at least one microprocessor configured to; control the wireless data communication system to receive location-specific information through the wireless data communication system; sort the received location-specific information in order or pertinence, based on at least a proximity of the determined location of the mobile system to a respective location associated with the location-specific information, and an importance associated with the location-specific information to a user determined based on at least the itinerary of the mobile system comprising the direction of travel; and overlay the received location-specific information on the map display presented through the user interface, wherein the location-specific information comprises advertising information. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A method, comprising:
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(a) determining a location of a mobile system; (b) providing a user interface system; (c) receiving a plurality of records associated with respective locations through a wireless data communication system, at least one record being associated with an advertisement received through the wireless data communication system; (d) sorting the plurality of records in a priority order dependence on at least; (i) a proximity of the determined location to the respective location associated with a respective record; (ii) a direction of travel of the mobile system, and (iii) information defining an importance of the respective record; and (e) presenting the advertisement and a plurality of records comprising the at least one record associated with the advertisement through the user interface in conjunction with a map based on at least the sorted order. - View Dependent Claims (18, 19, 20)
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Specification