Serving advertisements based on content
First Claim
Patent Images
1. A method comprising:
- obtaining, by one or more processing devices, a first set of document information extracted from a shallow crawl of a first set of untargeted Websites, the first set of untargeted Web sites comprising at least one document for which document information is unavailable, wherein, for the at least one document, the first set of document information comprises an estimate of document information for the at least one document, the estimate being based on a classification of the at least one document among the first set of untargeted Websites;
obtaining, by one or more processing devices, a second set of document information extracted from a deep crawl of a second set of targeted Websites, the second set of targeted Websites being different from the first set of untargeted Websites, the targeted Websites comprising Websites provided by content providers having available spots for receiving content, and the targeted Websites comprising content about which information has not been previously obtained or stored; and
serving, by one or more processing devices, content using at least one of the first set of document information or the second set of document information.
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Abstract
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
62 Citations
20 Claims
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1. A method comprising:
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obtaining, by one or more processing devices, a first set of document information extracted from a shallow crawl of a first set of untargeted Websites, the first set of untargeted Web sites comprising at least one document for which document information is unavailable, wherein, for the at least one document, the first set of document information comprises an estimate of document information for the at least one document, the estimate being based on a classification of the at least one document among the first set of untargeted Websites; obtaining, by one or more processing devices, a second set of document information extracted from a deep crawl of a second set of targeted Websites, the second set of targeted Websites being different from the first set of untargeted Websites, the targeted Websites comprising Websites provided by content providers having available spots for receiving content, and the targeted Websites comprising content about which information has not been previously obtained or stored; and serving, by one or more processing devices, content using at least one of the first set of document information or the second set of document information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. One or more non-transitory machine-readable storage media storing instructions that are executable by one or more processing devices to perform operations comprising:
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obtaining, by the one or more processing devices, a first set of document information extracted from a shallow crawl of a first set of untargeted Websites, the first set of untargeted Web sites comprising at least one document for which document information is unavailable, wherein, for the at least one document, the first set of document information comprises an estimate of document information for the at least one document, the estimate being based on a classification of the at least one document among the first set of untargeted Websites; obtaining, by the one or more processing devices, a second set of document information extracted from a deep crawl of a second set of targeted Websites, the second set of targeted Websites being different from the first set of untargeted Websites, the targeted Websites comprising Websites provided by content providers having available spots for receiving content, and the targeted Websites comprising content about which information has not been previously obtained or stored; and serving, by the one or more processing devices, content using at least one of the first set of document information or the second set of document information. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A system comprising:
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memory storing instructions that are executable; and one or more processing devices to execute the instructions to perform operations comprising; obtaining a first set of document information extracted from a shallow crawl of a first set of untargeted Websites, the first set of untargeted Web sites comprising at least one document for which document information is unavailable, wherein, for the at least one document, the first set of document information comprises an estimate of document information for the at least one document, the estimate being based on a classification of the at least one document among the first set of untargeted Websites; obtaining a second set of document information extracted from a deep crawl of a second set of targeted Websites, the second set of targeted Websites being different from the first set of untargeted Websites, the targeted Websites comprising Websites provided by content providers having available spots for receiving content, and the targeted Websites comprising content about which information has not been previously obtained or stored; and serving content using at least one of the first set of document information or the second set of document information. - View Dependent Claims (20)
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Specification