Word recognition and ideograph or in-app advertising system

• US 9,152,979 B2
• Filed: 08/22/2014
• Issued: 10/06/2015
• Est. Priority Date: 11/04/2013
• Status: Active Grant

• Current Assignee: Meemo LLC
• Original Assignee: Meemo LLC
• Inventors: Tew, Matthew Timothy, Corenthal, Jed Keith, Sterling, Stephen Callahan, Nickless, Christopher Ryan
• Primary Examiner(s): DINH, KHANH Q
• Application Number:
  US14/466,450
• Publication Number:
  US 20150127453A1
• Time in Patent Office: 410 Days
• Field of Search: 709/220, 709/224, 709/227
• US Class Current: 1/1
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 3/00 Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/126 Character encoding
• CPC Class Codes: G06F 40/237 Lexical tools
• CPC Class Codes: G06F 40/274 Converting codes to words; Guess-ahead of partial word inputs
• CPC Class Codes: G06F 40/30 Semantic analysis
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A non-transitory processor readable medium storing processor executable instructions is described. The processor executable instructions, when executed by a processor, cause the processor to: receive application data indicative of text from a user device via a communications network; analyze the application data for one or more indicator being at least a portion of the text entered into the application and having one or more meaning; retrieve one or more selected ideograph from a database populated with ideographs received from and associated with one or more advertisers, the one or more selected ideograph being indicative of a graphical representation of the one or more meanings of the one or more indicator; transmit the one or more selected ideograph to the user device via the communications network; and charge a fee to at least one advertiser associated with the one or more selected ideograph.

Claims

1. A non-transitory processor readable medium storing processor executable instructions that when executed by a processor cause the processor to:

receive application data from a user device via a communications network, the application data being indicative of text entered into an application by a user via the user device;

analyze the application data for one or more indicator, the one or more indicator being at least a portion of the text entered into the application, the one or more indicator having one or more meaning;

retrieve one or more selected ideograph from a database populated with ideographs received from and associated with one or more advertisers, the one or more selected ideograph being indicative of a graphical representation of the one or more meanings of the one or more indicator;

transmit the one or more selected ideograph to the user device via the communications network; and

charge a fee to at least one advertiser associated with the one or more selected ideograph, wherein the one or more selected ideograph is retrieved and transmitted to the user device without immediate user action beyond entering the text into the application.

2. The non-transitory processor readable medium of claim 1, wherein the one or more ideograph is a pictorial representation of the one or more indicator for which the one or more ideograph is indicative.

3. The non-transitory processor readable medium of claim 1, wherein the one or more ideograph is a non-textual graphic.

4. The non-transitory processor readable medium of claim 1, wherein the one or more ideograph is branded visual content.

5. The non-transitory processor readable medium of claim 1, wherein the processor executable instructions are a first application and the application receiving the application data is a messaging application.

6. The non-transitory processor readable medium of claim 1, wherein the processor executable instructions when executed by the processor cause the processor to receive a list of targeted keywords, phrases and/or targeted uses from the advertiser for use in retrieving an ideograph associated with the advertiser.

7. The non-transitory processor readable medium of claim 1, wherein the processor executable instructions when executed by the processor cause the processor to execute a bidding function in which the one or more selected ideograph is presented to the user of the user device based on a bid placed by the one or more advertiser.

8. The non-transitory processor readable medium of claim 7, wherein the bidding function causes the one or more selected ideograph associated with a highest priority to be transmitted to the user device.

9. The non-transitory processor readable medium of claim 1, wherein the one or more selected ideograph is received from one or more advertiser and stored on the non-transitory processor readable medium.

10. The non-transitory processor readable medium of claim 1, wherein the processor executable instructions when executed by the processor cause the processor to execute a registration function configured to register the one or more advertisers.

11. The non-transitory processor readable medium of claim 1, wherein the one or more selected ideograph is transmitted to a second user device via the communications network.

25. The non-transitory processor readable medium of claim 1, wherein the one or more indicator is one indicator, and wherein the one or more selected ideograph is two or more selected ideographs.

12. A non-transitory processor readable medium storing processor executable instructions that when executed by a processor cause the processor to:

receive one or more branded visual content associated with one or more advertiser;

receive application data from a user device via a communications network, the application data being indicative of text entered into an application by a user via the user device;

analyze the application data for one or more indicator, the one or more indicator being at least a portion of the text entered into the application, the one or more indicator having one or more meaning;

select one or more selected branded visual content, of the one or more branded visual content, based upon the one or more indicator; and

transmit the one or more selected branded visual content to the user device via the communications network, wherein the processor executable instructions when executed by the processor cause the processor to charge a fee to an advertiser associated with the selected branded visual content transmitted to the user device.

13. The non-transitory processor readable medium of claim 12, wherein the one or more selected branded visual content is retrieved and transmitted without user action beyond entering the text into the application.

14. The non-transitory processor readable medium of claim 12, wherein the processor executable instructions when executed by the processor cause the processor to execute a bidding function in which the one or more selected branded visual content is presented to a user of the user device based on a bid placed by the one or more advertiser.

15. The non-transitory processor readable medium of claim 14, wherein the bidding function causes the branded visual content associated with a highest bid to receive a highest priority for transmission to the user device.

16. The non-transitory processor readable medium of claim 12, wherein the one or more selected branded visual content is transmitted to a second user device via the communications network.

26. The non-transitory processor readable medium of claim 12, wherein the one or more indicator is one indicator, and wherein the one or more selected branded visual content is two or more selected branded visual content.

17. An ideograph insertion system, comprising:

a processor configured to execute processor executable instructions;

a communications device coupled to the processor and configured to transmit information from a computer network to the processor and transmit information from the processor to the computer network; and

a non-transitory processor readable medium coupled to the processor and storing processor executable instructions that when executed cause the processor to;

receive application data from a user device via a communications network, the application data being indicative of text entered into a messaging application by a user via the user device;

analyze the application data for one or more indicator, the one or more indicator being at least a portion of the text entered into the application, the one or more indicator having one or more meaning;

retrieve one or more selected ideograph from a database populated with ideographs received from and associated with one or more advertisers, the one or more selected ideograph being indicative of a graphical representation of the one or more meanings of the one or more indicator;

transmit the one or more selected ideograph to the user device via the communications network; and

charge a fee to at least one advertiser associated with the one or more selected ideograph, wherein the one or more selected ideograph is retrieved and transmitted to the user device without immediate user action beyond entering the text into the application.

18. The ideograph insertion system of claim 17, wherein the one or more selected ideograph is one or more selected branded visual content.

19. The ideograph insertion system of claim 18, wherein the one or more selected branded visual content is received from one or more advertiser and stored on the non-transitory processor readable medium.

20. The ideograph insertion system of claim 19, wherein the processor executable instructions when executed by the processor cause the processor to execute a bidding function in which the one or more selected branded visual content is presented to the user of the user device based on a bid placed by the one or more advertiser.

21. The ideograph insertion system of claim 20, wherein the processor executable instructions when executed by the processor cause the processor to retrieve the one or more selected ideograph based upon the one or more meanings of the one or more indicator and the bidding function.

22. The ideograph insertion system of claim 21, wherein the bidding function causes the one or more ideograph associated with a highest priority to be transmitted to the user device.

23. The ideograph insertion system of claim 18, wherein the one or more selected ideograph is transmitted to a second user device via the communications network.

24. The ideograph insertion system of claim 17, wherein the one or more indicator is one indicator, and wherein the one or more selected ideograph is two or more selected ideographs.