Method of compensating a provider for advertisements displayed on a mobile phone

• US 9,152,983 B2
• Filed: 12/09/2013
• Issued: 10/06/2015
• Est. Priority Date: 08/19/2005
• Status: Expired due to Fees

• Current Assignee: Nuance Communications, Inc. (Microsoft Corporation)
• Original Assignee: Nuance Communications, Inc. (Microsoft Corporation)
• Inventors: Roth, Daniel L.
• Primary Examiner(s): NGUYEN, KHAI MINH
• Application Number:
  US14/100,640
• Publication Number:
  US 20140108150A1
• Time in Patent Office: 666 Days
• Field of Search: 455/414.1, 455/414.2, 455/418, 455/419
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 12/14 Charging , metering or billing arrangements for data wireline or wireless communications
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04M 15/8033 location-dependent, e.g. business or home
• CPC Class Codes: H04M 15/8088 involving increased rates, e.g. spam messaging billing differentiation

Abstract

A method and apparatus for advertising on a mobile phone. In one embodiment the method includes the steps of downloading an advertisement to the mobile phone using an advertisement server; selecting the downloaded advertisement on the mobile phone by a user of the mobile phone; providing by a server additional information in response to the user selection; and tracking the selection and additional information by the server. In another embodiment the compensation provided is in response to the display screen of said advertisement. In another embodiment the step of providing additional information includes the step of using space reserved, in the user interface of the mobile phone, for advertisements. Another aspect the invention relates to a system for displaying advertisements on a mobile phone. In one embodiment the system includes a server; and a mobile phone in communication with said server.

Claims

1. A method of advertising on a mobile device, the method comprising:

providing an advertisement for presentation on the mobile device;

receiving at least one request from a user via the mobile phone to receive additional information associated with the advertisement;

tracking a number of times the user requests additional information associated with the advertisement; and

billing the advertiser, at least in part, by charging more each time the user requests additional information.

2. The method of claim 1, further comprising providing the additional information for presentation on the mobile device.

3. The method of claim 1, further comprising informing the advertiser that additional information has been requested by the user, wherein the additional information is provided to the mobile device by the advertiser.

4. The method of claim 1, further comprising providing at least one incentive to the user to request the additional information.

5. The method of claim 1, wherein receiving at least one request includes receiving at least one voice request from the user selecting the advertisement to request the additional information, the method further comprising performing voice recognition on the at least one voice request to recognize the user'"'"'s selection of the advertisement.

6. The method of claim 5, wherein voice recognition is performed, at least in part, using embedded tags.

7. The method of claim 1, wherein billing the advertiser includes billing the advertiser based, at least in part, on a location on the mobile device where the advertisement is displayed.

8. The method of claim 7, wherein a cost for displaying the advertisement at a banner location is higher than a cost associated with displaying the advertisement at a corner location.

9. The method of claim 1, wherein the advertisement is associated with one or more web pages and at least one request includes a request for a web page to be displayed on the mobile device, and wherein billing for the advertisement is based on a number of web pages the user requests.

10. A system for displaying advertisements on a mobile device comprising:

at least one first server capable of communicating with the mobile device, the at least one server configured to;

provide an advertisement for display on the mobile device and receive at least one request from a user of the mobile device to receive additional information related to the advertisement;

track a number of times the user requests additional information associated with the advertisement; and

bill the advertiser for the advertisement, at least in part, by charging more for each time the user requests additional information.

11. The system of claim 10, wherein the at least one server is configured to provide the additional information to the mobile device.

12. The system of claim 10, wherein the at least one server is configured to communicate with at least one advertiser server to indicate that the user has requested the additional information, and wherein the additional information is provided by the at least one advertiser server to the mobile device.

13. The system of claim 10, wherein the at least one server is configured to provide at least one incentive to the user to request the additional information.

14. The system of claim 10, wherein the at least one request includes at least one voice request from the user selecting the advertisement to request the additional information, and wherein the at least one voice request is processed using voice recognition to recognize the user'"'"'s selection of the advertisement.

15. The device of claim 14, wherein voice recognition is performed, at least in part, using embedded tags.

16. The system of claim 10, wherein the at least one server is configured to bill the advertiser based, at least in part, on a location on the mobile device where the advertisement is displayed.

17. The system of claim 16, wherein a cost for displaying the advertisement at a banner location is higher than a cost associated with displaying the advertisement at a corner location.

18. The system of claim 10, wherein the advertisement is associated with one or more web pages and at least one request includes a request for a web page to be provided on the mobile device, and wherein the at least one server is configured to bill the advertiser based, at least in part, on a number of pages the user requests downloading.