Advertising methods for advertising time slots and embedded objects

• US 9,154,852 B2
• Filed: 07/24/2013
• Issued: 10/06/2015
• Est. Priority Date: 12/23/2003
• Status: Active Grant

• Current Assignee: Roku, Inc.
• Original Assignee: OpenTV, Inc. (Kudelski SA)
• Inventors: Huber, Thomas, Lemmons, Thomas, Zenoni, Ian
• Primary Examiner(s): Bui, Kieu Oanh T
• Application Number:
  US13/950,234
• Publication Number:
  US 20130312029A1
• Time in Patent Office: 804 Days
• Field of Search: 725/34, 725/37, 725/40, 725/42
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.

Claims

1. A method comprising:

causing display, on a display device, of a video presentation having a series of interactive advertisements embedded within scenes of the video presentation by graphically displaying the interactive advertisements on specific objects within the scenes of the video presentation based on placement and contour data for each of the specific objects;

receiving a command to toggle through the series of interactive advertisements embedded within the scenes of the video presentation;

receiving a selection of an interactive advertisement of the series of interactive advertisements embedded within the scenes of the video presentation to trigger activation of the interactive advertisement; and

providing, by a hardware processor, further information corresponding to the selected interactive advertisement in response to the activation,

2. The method of claim 1, wherein the receiving the selection comprises receiving the selection from a hand-held device communicatively coupled to the display device.

3. The method of claim 2, wherein the providing further information comprises providing the further information corresponding to the interactive advertisement to the hand-held device for display on the hand-held device.

4. The method of claim 1, wherein the specific objects comprise a blank space within a scene of the video presentation.

5. The method of claim 1, further comprising presenting an icon that indicates an availability of the series of interactive advertisements.

6. The method of claim 1, wherein the providing the further information comprises providing a form that allows a user to make a purchase.

7. The method of claim 1, further comprising providing the further information in a content window separate from a broadcast window displaying the video presentation on the display device.

8. The method of claim 1, further comprising providing the further information in a border area that is an appended portion adjacent to a broadcast window displaying the video presentation on the display device.

9. The method of claim 1, further comprising providing the further information in an unused portion of the video presentation.

10. The method of claim 1, wherein the further information comprises a coupon corresponding to the interactive advertisement.

11. The method of claim 1, wherein the further information comprises a link to access information regarding an entity corresponding to the interactive advertisement.

12. A method comprising:

transmitting a command, from a hand-held device to a computing device that is presenting a video presentation having a series of interactive advertisements embedded within. scenes of the video presentation, to toggle through the series of interactive advertisements embedded within the scenes of the video presentation, the interactive advertisements embedded within the scenes of the video presentation by graphically displaying the interactive advertisements on specific objects within the scenes of the video presentation based on placement and contour data for each of the specific objects; and

transmitting, by a hardware processor, a selection of an interactive advertisement of the series of interactive advertisements to trigger activation of the interactive advertisement, the selection causing further information corresponding to the interactive advertisement to be presented.

13. The method of claim 12, further comprising receiving the further information corresponding to the interactive advertisement, the further information to be presented on the hand-held device.

14. The method of claim 12, wherein the specific objects comprise a blank space within a scene of the video presentation.

15. The method of claim 12, wherein the hand-held device is communicatively coupled to the computing device via a set-top box.

16. A system comprising:

a computing device having a hardware processor, the computing device to;

display, on a display device, a video presentation having a series of interactive advertisements embedded within scenes of the video presentation;

receive a command to toggle through the series of interactive advertisements embedded within the scenes of the video presentation, the interactive advertisements embedded within the scenes of the video presentation by graphically displaying the interactive advertisements on specific objects within the scenes of the video presentation based on cement and contour data for each of the specific objects;

receive a selection of an interactive advertisement of the series of interactive advertisements to trigger activation of the interactive advertisement; and

provide, using the hardware processor, further information corresponding to the selected interactive advertisement in response to the activation.

17. The system of claim 16, wherein the computing device is further to present an icon that indicates an availability of the series of interactive advertisements.

18. The system of claim 16, wherein specific objects comprise a blank space within a scene of the video presentation.

19. The system of claim 16, further comprising a hand-held device communicatively coupled to the computing device that is presenting the series of interactive advertisements, the hand-held device configured to:

transmit the command to toggle through the series of interactive advertisements;

transmit the selection of the interactive advertisement to the computing device to trigger the activation of the interactive advertisement.

20. The system of claim 19, wherein the hand-held device is further to receive the further information corresponding to the interactive advertisement for display on the hand-held device.