Method and apparatus for delivering advertising data

• US 9,155,068 B2
• Filed: 03/03/2009
• Issued: 10/06/2015
• Est. Priority Date: 03/03/2009
• Status: Expired due to Fees

• Current Assignee: RPX Corporation
• Original Assignee: Nokia Technologies Oy (Nokia Corporation)
• Inventors: Takala, Jari Aarno Tapani, Kangas, Kimmo, Berezin, Evgeny
• Primary Examiner(s): Hong, Dung
• Application Number:
  US12/397,238
• Publication Number:
  US 20100227630A1
• Time in Patent Office: 2,408 Days
• Field of Search: 4554141-4144, 455/466, 709201-203, 705/14.72
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04W 72/30 Resource management for broadcast services

Abstract

An approach is provided for delivering advertising data. An advertising platform separates advertising data into a heavy component and a light component. The heavy component and the light component are delivered to a user equipment independently of each other by pre-loading and/or downloading the content. A trigger then causes the user equipment to compile the advertising data into an advertisement.

Claims

1. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

determine to initiate delivery of a heavy component of advertising data to a user equipment, the advertising data including a light component;

determine to initiate delivery of the light component to the user equipment independently of the heavy component, wherein the advertising data has been separated into the heavy component and the light component based on predetermined criteria; and

determine to update the heavy component or the light component, wherein the light component is updated independently of the heavy component.

2. An apparatus of claim 1, wherein the delivery of the advertising data is either by pre-loading the advertising data into the user equipment prior to sale of the user equipment or by downloading the advertising data to the user equipment.

3. An apparatus of claim 2, wherein the downloading of the advertising data is configured to occur when the user equipment is connected to a local area network or when network access fees are reduced or eliminated.

4. An apparatus of claim 1, wherein the predetermined criteria include file size, frequency of change, reusability, customizability, or any combination thereof.

5. An apparatus of claim 1, wherein the advertising data includes one or more templates for compiling the heavy component and the light component into an advertisement, and wherein the advertising data is context aware, the context including location, time, or both.

6. An apparatus of claim 1, wherein the apparatus is further caused to:

determine to initiate compilation of the heavy component and the light component into an advertisement based, at least in part, on the delivery of the light component.

7. An apparatus of claim 1, wherein the apparatus is further caused to:

determine to initiate delivery of the updated heavy component or the updated light component to the user equipment.

8. An apparatus of claim 1, wherein the predetermined criteria include frequency of change, reusability, or any combination thereof.

9. A method comprising:

determining to provide access for delivery of a heavy component and a light component of advertising data independently of each other, wherein the advertising data has been separated into the heavy component and the light component based on predetermined criteria; and

determining to update the heavy component or the light component, wherein the light component is updated independently of the heavy component.

10. A method of claim 9, further comprising:

determining to initiate the compilation of the heavy component and the light component into an advertisement based, at least in part, on the delivery of the light component.

11. A non-transitory computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:

receiving delivery of a heavy component and a light component of advertising data independently of each other, wherein the advertising data has been separated into the heavy component and the light component based on predetermined criteria; and

receiving an updated heavy component or an updated light component of the advertising data, wherein the updated light component is received independently of the updated heavy component.

12. A non-transitory computer-readable storage medium of claim 11, wherein the delivery of the advertising data is either by pre-loading the advertising data prior to sale or by downloading the advertising data.

13. A non-transitory computer-readable storage medium of claim 11, wherein the downloading of the advertising data is configured to occur when connected to a local area network or when network access fees are reduced or eliminated.

14. A non-transitory computer-readable storage medium of claim 11, wherein the apparatus is caused to further perform:

determining to initiate a compilation of the heavy component and the light component into an advertisement based, at least in part, on the delivery of the light component.

15. A non-transitory computer-readable storage medium of claim 14, wherein the compilation is further based on a template, a context, or both, the context including location, time, or both.

16. A non-transitory computer-readable storage medium of claim 14, wherein the apparatus is caused to further perform:

determining to initiate recompilation of the advertisement to include the updated heavy component or the updated light component.

17. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

receive delivery of a heavy component and a light component of advertising data independently of each other, wherein the advertising data has been separated into the heavy component and the light component based on predetermined criteria, and the delivery of the advertising data is either by pre-loading the advertising data prior to sale or downloading the advertising data; and

receive an updated heavy component or an updated light component of the advertising data, wherein the updated light component is received independently of the updated heavy component.

18. An apparatus of claim 17, wherein the apparatus is further caused to determine to initiate a compilation of the heavy component and the light component of the advertising data into an advertisement based, at least in part, on the delivery of the light component.

19. An apparatus of claim 18, the apparatus is further caused to determine to initiate recompilation of the advertisement to include the updated heavy component or the updated light component.

20. An apparatus of claim 17, wherein the apparatus is a mobile phone further comprising:

user interface circuitry and user interface software configured to facilitate user control of at least some functions of the mobile phone through use of a display and configured to respond to user input; and

a display and display circuitry configured to display at least a portion of a user interface of the mobile phone, the display and display circuitry configured to facilitate user control of at least some functions of the mobile phone.