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Mining of user event data to identify users with common interests

  • US 9,160,548 B2
  • Filed: 11/17/2014
  • Issued: 10/13/2015
  • Est. Priority Date: 03/30/2005
  • Status: Active Grant
First Claim
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1. A computer-implemented method of matching users to user communities, the method comprising:

  • for each of a plurality of users of an electronic catalog, storing event data representing user-generated events that reflect user affinities for particular items represented in the electronic catalog;

    storing information about a plurality of user communities, each of which corresponds to a respective subset of the plurality of users and comprises multiple users;

    identifying a first plurality of items that characterize item preferences of a first user community of the plurality of user communities;

    calculating a degree to which the first plurality of items are related to a set of items in the electronic catalog identified by the first user; and

    based at least in part on the degree, determining whether to suggest the first user community to the first user;

    wherein the method is performed by one or more computers.

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