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Methods and apparatus for targeting communications using social network metrics

  • US 9,160,774 B1
  • Filed: 11/22/2013
  • Issued: 10/13/2015
  • Est. Priority Date: 04/07/2004
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving a communication intended for a first user, wherein the communication is initiated by a second user, the first and second users belonging to a social network in which relationship information is stored by a server;

    determining a first social network relationship between the first user and the second user based on accessing the relationship information for the first user and the second user from the stored relationship information;

    determining respective social network relationships between the first user and other users in the social network based on respective communications between the first user and the other users in the social network, based on accessing the relationship information for the respective other users; and

    prioritizing presentation to the first user of the communication initiated by the second user, relative to communications between the first user and the other users, based on the first social network relationship relative to the respective social network relationships of the other users to the first user.

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