Mobile device advertising chains

• US 9,165,312 B2
• Filed: 06/18/2013
• Issued: 10/20/2015
• Est. Priority Date: 06/26/2012
• Status: Active Grant

• Current Assignee: Tapjoy, Inc. (Unity Software, Inc.)
• Original Assignee: Tapjoy, Inc. (Unity Software, Inc.)
• Inventors: Longhenry, Paul, Gronberg, John, Pan, Jiangyi, Logsdon, James
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US13/920,294
• Publication Number:
  US 20130346209A1
• Time in Patent Office: 854 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services

Abstract

Mobile device advertising chains are described herein. Presenting a primary offer, comprising a first action, is caused on a mobile computing device. The first action is caused on the mobile computing device. An end of the first action is detected. Presenting a purchase offer, comprising a purchase action, is caused on the mobile computing device after the end of the first action. Data indicating that the purchase action was completed in connection with the mobile computing device based on the purchase offer is received. A sum of the value to confer in connection with the device for accepting both the primary offer and the purchase offer is determined. The sum of the values may be used in optimizing subsequent presentations of the primary offer to other mobile devices.

Claims

1. A method comprising:

causing presenting, by a computer using an offer chain logic, a primary offer in a graphical user interface of a mobile computing device;

causing playing, by the computer using the offer chain logic, a primary video or other offer in response to an acceptance of the primary offer;

detecting, by an app, an end of playing the primary video or acceptance of another offer;

causing presenting, by the computer using the offer chain logic, a secondary offer, comprising a call to action, at the mobile computing device;

receiving data, from the app, indicating that a conversion was completed in connection with the device that was based on the secondary offer;

determining, by the computer using the offer chain logic, a sum of the value conferred in connection with the device for accepting both the primary offer and the secondary offer, and potentially tertiary offers;

using the sum of the values in optimizing subsequent presentations of the primary offer to other users of mobile devices;

wherein the method is performed by one or more special-purpose computing devices.

2. A method comprising:

causing presenting, by a computer using an offer chain logic, a primary offer, comprising a first action, on a mobile computing device;

causing, by the computer using the offer chain logic, the first action on the mobile computing device;

detecting an end of the first action;

causing, by the computer using the offer chain logic, presenting a purchase offer, comprising a purchase action, on the mobile computing device after the end of the first action;

receiving, from an app, data indicating that the purchase action was completed in connection with the mobile computing device based on the purchase offer;

determining, by the computer using the offer chain logic, a sum of the value to confer in connection with the device for accepting both the primary offer and the purchase offer;

wherein the method is performed by one or more computing devices.

3. The method of claim 2, wherein the first action comprises displaying a video.

4. The method of claim 2, wherein the first action comprises carrying out a survey.

5. The method of claim 4, wherein the purchase offer is selected based on one or more survey responses received from the mobile computing device.

6. The method of claim 2, further comprising:

causing presenting, by the computer using the offer chain logic, a subsequent offer, comprising a subsequent action, on the mobile computing device after the end of the first action;

causing, by the computer using the offer chain logic, the subsequent action on the mobile computing device;

detecting, by the app, an end of the subsequent action;

wherein causing presenting the purchase offer on the mobile device is after the end of the subsequent action;

the method is performed by one or more special-purpose computing devices.

7. The method of claim 6, wherein the first action comprises displaying a video and the subsequent action comprises carrying out a survey.

8. The method of claim 2, further comprising using the sum of the values in optimizing subsequent presentations of the purchase offer to other mobile devices.

9. The method of claim 2, wherein the purchase offer comprises a subscription.

10. One or more non-transitory storage media storing one or more sequences of instructions which, when executed by one or more computing devices, cause:

presenting, by a computer using an offer chain logic, a primary offer, comprising a first action, on a mobile computing device;

causing, by the computer using the offer chain logic, the first action on the mobile computing device;

detecting, by an app, an end of the first action;

causing, by the computer using the offer chain logic, presenting a purchase offer, comprising a purchase action, on the mobile computing device after the end of the first action;

receiving, from the app, data indicating that the purchase action was completed in connection with the mobile computing device based on the purchase offer;

determining a sum of the value to confer in connection with the device for accepting both the primary offer and the purchase offer.

11. The storage media of claim 10, further comprising one or more sequences of instructions which when executed cause presenting a primary offer, comprising displaying a video, on a mobile computing device.

12. The storage media of claim 10, further comprising one or more sequences of instructions which when executed cause presenting a primary offer, comprising carrying out a survey, on a mobile computing device.

13. The storage media of claim 10, further comprising one or more sequences of instructions which when executed cause selecting the purchase offer based on one or more survey responses received from the mobile computing device.

14. The storage media of claim 10, further comprising one or more sequences of instructions which when executed cause:

presenting, by the computer using the offer chain logic, a subsequent offer, comprising a subsequent action, on the mobile computing device after the end of the first action;

causing, by the computer using the offer chain logic, the subsequent action on the mobile computing device;

detecting, by the app, an end of the subsequent action;

wherein causing presenting the purchase offer on the mobile device is after the end of the subsequent action;

the method is performed by one or more special-purpose computing devices.

15. The storage media of claim 14, further comprising one or more sequences of instructions which when executed cause displaying a video as the first action and carrying out a survey as the subsequent action.

16. The storage media of claim 10, further comprising one or more sequences of instructions which when executed cause using the sum of the values in optimizing subsequent presentations of the purchase offer to other mobile devices.

17. The storage media of claim 10, further comprising one or more sequences of instructions which when executed cause using the sum of the values in optimizing subsequent presentations of the purchase offer to other mobile devices.

18. The storage media of claim 10, further comprising one or more sequences of instructions which when executed cause presenting a subscription, comprising a purchase action, on the mobile computing device after the end of the first action.