Alternative advertising in prerecorded media
First Claim
1. A computer-implemented method for displaying alternate advertising comprising:
- receiving a video for playback by a personal video recorder (PVR), the video including programming content, at least one primary advertisement and at least one alternate advertisement;
detecting a trick play command by the PVR, during display of the at least one primary advertisement;
identifying by the PVR, which trick play command has been detected;
modifying by the PVR, one or more of a format and a play time, of the at least one alternate advertisement to correspond to the identified trick play command; and
displaying by the PVR, the at least one adjusted alternate advertisement corresponding to the identified trick play command during execution of the trick play command.
3 Assignments
0 Petitions
Accused Products
Abstract
Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
110 Citations
20 Claims
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1. A computer-implemented method for displaying alternate advertising comprising:
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receiving a video for playback by a personal video recorder (PVR), the video including programming content, at least one primary advertisement and at least one alternate advertisement; detecting a trick play command by the PVR, during display of the at least one primary advertisement; identifying by the PVR, which trick play command has been detected; modifying by the PVR, one or more of a format and a play time, of the at least one alternate advertisement to correspond to the identified trick play command; and displaying by the PVR, the at least one adjusted alternate advertisement corresponding to the identified trick play command during execution of the trick play command. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for delivering alternate advertising to a user, the system comprising:
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a video playback component suitable for displaying video to the user, the video including programming content, at least one primary advertisement and at least one alternate advertisement; and a processing component suitable for; detecting a trick play during display of the at least one primary advertisement; identifying which trick play command has been detected; modifying one or more of a format and a play time of the at least one alternate advertisement to correspond to the identified trick play command; and displaying the at least one adjusted alternate advertisement corresponding to the identified trick play command during execution of the trick play command. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification