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Alternative advertising in prerecorded media

  • US 9,165,604 B2
  • Filed: 09/16/2014
  • Issued: 10/20/2015
  • Est. Priority Date: 12/03/1998
  • Status: Expired due to Term
First Claim
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1. A computer-implemented method for displaying alternate advertising comprising:

  • receiving a video for playback by a personal video recorder (PVR), the video including programming content, at least one primary advertisement and at least one alternate advertisement;

    detecting a trick play command by the PVR, during display of the at least one primary advertisement;

    identifying by the PVR, which trick play command has been detected;

    modifying by the PVR, one or more of a format and a play time, of the at least one alternate advertisement to correspond to the identified trick play command; and

    displaying by the PVR, the at least one adjusted alternate advertisement corresponding to the identified trick play command during execution of the trick play command.

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