Method and system for providing and handling product and service discounts, and location based services (LBS) in an automatic content recognition based system

• US 9,167,276 B2
• Filed: 12/27/2013
• Issued: 10/20/2015
• Est. Priority Date: 12/28/2012
• Status: Active Grant

• Current Assignee: Turner Broadcasting System Incorporated (Warner Bros. Discovery, Inc.)
• Original Assignee: Turner Broadcasting System Incorporated (Warner Bros. Discovery, Inc.)
• Inventors: Sinha, Nishith Kumar, Giles, Matthew Paul, Loheide, Donald Jude, Sathianathan, Brainerd, Gopinath, Balaji, Wolff-Ingham, Karl-Christian
• Primary Examiner(s): Bruckart, Benjamin R
• Assistant Examiner(s): Doshi, Akshay
• Application Number:
  US14/142,022
• Publication Number:
  US 20140282723A1
• Time in Patent Office: 662 Days
• Field of Search: 725 32- 36, 725/40, 725/80, 725/141
• US Class Current: 1/1
• CPC Class Codes: H04H 20/93 which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/82 the transmission system being the Internet
• CPC Class Codes: H04N 21/23 Processing of content or additional data; Elementary server operations; Server middleware
• CPC Class Codes: H04N 21/234 Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/236 Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream multiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/4122 additional display device, e.g. video projector digital output for controlling a plurality of local displays G06F3/1423
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/43079 of additional data with content streams on multiple devices
• CPC Class Codes: H04N 21/431 Generation of visual interfaces for content selection or interaction; Content or additional data rendering
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/442 Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk arrangements for monitoring broadcast services or broadcast-related services H04H60/29; arrangements for identifying or recognising characteristics with a direct linkage to broadcast information H04H60/35; monitoring of user activities for profile generation for accessing a video database G06F16/739; monitoring in wireless networks H04W24/00
• CPC Class Codes: H04N 21/44204 : Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/472 : End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/47205 : for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 : involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/64322 : IP
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8173 : End-user applications, e.g. Web browser, game
• CPC Class Codes: H04N 21/84 : Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/858 : Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

An automatic content recognition (ACR) enabled display communication device may present a linear advertisement campaign. A second screen communication device (SSCD) that is paired with an ACR-enabled display communication device, may detect when content associated with a linear advertisement campaign is available for display on the SSCD. A location of the SSCD may be determined when the SSCD detects that the content associated with the linear advertisement campaign is available for display. The SSCD may customize content for presentation in order to offer one or more products and/or services to a viewer of the SSCD based on the determined location. The SSCD determines assets that are required and/or utilized for the customization of the content so that it may be presented on the SSCD. The SSCD may acquire the determined assets from one or more servers and control presentation of the content based on information corresponding to the acquired assets.

Claims

1. A method, comprising:

in a second screen communication device that is paired with an automatic content recognition enabled display communication device that presents a linear advertisement campaign, wherein said automatic content recognition enabled display communication device receives a linear feed and a corresponding IP-based feed, and said IP-based feed is generated from said linear feed, and said automatic content recognition enabled display communication device communicates with an ACR system that assigns same interactive event identifiers to different sets of video and audio fingerprints that are generated from same video content by different video fingerprint technologies from multiple vendors based on timing of assignment of the interactive event identifiers, and the interactive event identifiers are utilized to trigger one or more interactive events;

detecting when content associated with said linear advertisement campaign is available for display on said second screen communication device based on said triggered one or more interactive events;

determining a location of said second screen communication device based on said detecting; and

customizing content for presentation on said second screen communication device to offer one or more products and/or services based on said determined location.

2. The method according to claim 1, comprising determining assets required for said customization of said content for said presentation on said second screen communication device.

3. The method according to claim 2, comprising acquiring said determined assets from one or more servers, wherein:

assets for non-automatic content recognition events are acquired from a first server; and

assets for automatic content recognition events are acquired from a second server that is different from said first server.

4. The method according to claim 3, comprising controlling presentation of said content based on information corresponding to said acquired assets.

5. The method according to claim 3, comprising generating additional content for said presentation on said second screen communication device based on said acquired assets and/or information acquired from said one or more servers.

6. The method according to claim 5, comprising storing promotional content associated with said generated additional content in a digital repository associated with said second screen communication device.

7. The method according to claim 5, wherein said generated additional content comprises one or more options that enables a viewer of said second screen communication device to configure said one or more products and/or services based on personal preferences.

8. The method according to claim 6, wherein said promotional content comprises a coupon and/or special offer.

9. The method according to claim 7, wherein said generated additional content comprises one or more options that enables said viewer of said second screen communication device to purchase and/or request additional information on said one or more products and/or services.

10. The method according to claim 8, wherein said generated additional content comprises one or more addresses of websites and/or places where said coupon and/or special offer may be utilized.

11. A system, comprising:

a second screen communication device that is paired with an automatic content recognition enabled display communication device that presents a linear advertisement campaign, wherein said automatic content recognition enabled display communication device receives a linear feed and a corresponding IP-based feed, and said IP-based feed is generated from said linear feed, and said automatic content recognition enabled display communication device communicates with an ACR system that assigns same interactive event identifiers to different sets of video and audio fingerprints that are generated from same video content by different video fingerprint technologies from multiple vendors based on timing of assignment of the interactive event identifiers, and the interactive event identifiers are utilized to trigger one or more interactive events, said second screen communication device being operable to;

detect when content associated with said linear advertisement campaign is available for display on said second screen communication device based on said triggered one or more interactive events;

determine a location of said second screen communication device based on said detecting; and

customize content for presentation on said second screen communication device to offer one or more products and/or services based on said determined location.

12. The system according to claim 11, wherein said second screen communication device is operable to determine assets required for said customization of said content for said presentation on said second screen communication device.

13. The system according to claim 12, wherein said second screen communication device is operable to acquire said determined assets from one or more servers, wherein:

assets for non-automatic content recognition events are acquired from a first server; and

assets for automatic content recognition events are acquired from a second server that is different from the first server.

14. The system according to claim 13, wherein said second screen communication device is operable to control presentation of said content based on information corresponding to said acquired assets.

15. The system according to claim 13, wherein said second screen communication device is operable to generate additional content for said presentation on said second screen communication device based on said acquired assets and/or information acquired from said one or more servers.

16. The system according to claim 13, wherein:

said generated additional content comprises one or more options that enables a viewer of said second screen communication device to configure said one or more products and/or services based on personal preferences; and

said generated additional content comprises one or more options that enables said viewer of said second screen communication device to purchase and/or request additional information on said one or more products and/or services.

17. The system according to claim 15, wherein said second screen communication device is operable to store promotional content associated with said generated additional content in a digital repository associated with said second screen communication device.

18. The system according to claim 17, wherein said promotional content comprises a coupon and/or special offer.

19. The system according to claim 18, wherein said generated additional content comprises one or more addresses of websites and/or places where said coupon and/or special offer may be utilized.

20. A non-transitory computer readable medium having stored thereon, a computer program having at least one code section being executable by a machine for causing the machine to perform steps comprising:

in a second screen communication device that is paired with an automatic content recognition enabled display communication device that presents a linear advertisement campaign, wherein said automatic content recognition enabled display communication device receives a linear feed and a corresponding IP-based feed, and said IP-based feed is generated from said linear feed, and said automatic content recognition enabled display communication device communicates with an ACR system that assigns same interactive event identifiers to different sets of video and audio fingerprints that are generated from same video content by different video fingerprint technologies from multiple vendors based on timing of assignment of the interactive event identifiers, and the interactive event identifiers are utilized to trigger one or more interactive events;

detecting when content associated with said linear advertisement campaign is available for display on said second screen communication device based on said triggered one or more interactive events;

determining a location of said second screen communication device based on said detecting; and

customizing content for presentation on said second screen communication device to offer one or more products and/or services based on said determined location.

21. The non-transitory computer readable medium according to claim 20, comprising determining assets required for said customization of said content for said presentation on said second screen communication device.

22. The non-transitory computer readable medium according to claim 21, comprising acquiring said determined assets from one or more servers, wherein:

assets for non-automatic content recognition events are acquired from a first server; and

assets for automatic content recognition events are acquired from a second server that is different from the first server.

23. The non-transitory computer readable medium according to claim 22, comprising controlling presentation of said content based on information corresponding to said acquired assets.

24. The non-transitory computer readable medium according to claim 22, comprising generating additional content for said presentation on said second screen communication device based on said acquired assets and/or information acquired from said one or more servers.

25. The non-transitory computer readable medium according to claim 24, comprising storing promotional content associated with said generated additional content in a digital repository associated with said second screen communication device.

26. The non-transitory computer readable medium according to claim 24, wherein said generated additional content comprises one or more options that enables a viewer of said second screen communication device to configure said one or more products and/or services based on personal preferences.

27. The non-transitory computer readable medium according to claim 25, wherein said promotional content comprises a coupon and/or special offer.

28. The non-transitory computer readable medium according to claim 26, wherein said generated additional content comprises one or more options that enables said viewer of said second screen communication device to purchase and/or request additional information on said one or more products and/or services.

29. The non-transitory computer readable medium according to claim 27, wherein said generated additional content comprises one or more addresses of websites and/or places where said coupon and/or special offer may be utilized.

30. A system, comprising:

a second screen communication device that is paired with an automatic content recognition enabled display communication device that presents a linear advertisement campaign, wherein;

said automatic content recognition enabled display communication device communicates with an ACR system that assigns same interactive event identifiers to different sets of video and audio fingerprints that are generated from same video content by different video fingerprint technologies from multiple vendors based on timing of assignment of the interactive event identifiers, and

the interactive event identifiers are utilized to trigger one or more interactive events;

said second screen communication device being operable to;

detect when content associated with said linear advertisement campaign is available for display on said second screen communication device based on said triggered one or more interactive events;

determine a location of said second screen communication device based on said detecting; and

customize content for presentation on said second screen communication device to offer one or more products and/or services based on said determined location.