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Identifying context of content items

  • US 9,170,995 B1
  • Filed: 03/19/2009
  • Issued: 10/27/2015
  • Est. Priority Date: 03/19/2009
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • identifying, by one or more computers, a first content item on a web page, the web page having one or more additional content items separate from the first content item;

    wherein, the first content item and the one or more additional content items each contain metadata attributes comprising metadata keywords and one or more other attributes, wherein the metadata attributes are selected from a group comprising date and time information, camera settings, sharing level information, ownership information, or cost-per-use information;

    receiving, by one or more computers, a request for an advertisement to be displayed on the web page;

    identifying, by one or more computers, metadata attributes associated with the first content item and the one or more additional content items on the web page;

    selecting by one or more computers, as candidate advertisements, one or more advertisements that include at least one advertisement keyword that matches any of the metadata attributes;

    ranking, by one or more computers, the candidate advertisements, based on a number of matching advertisement keywords and metadata attributes; and

    providing, by one or more computers, at least one of the candidate advertisements in response to the request based on the ranking.

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