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Reducing ad impact to browser onload event

  • US 9,177,076 B2
  • Filed: 01/05/2012
  • Issued: 11/03/2015
  • Est. Priority Date: 01/05/2012
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • creating a plurality of elements for a web page, one of the plurality of elements comprising a first frame, the first frame having empty content;

    responsive to an occurrence of an onload event for the first frame, executing a script effective to create a second frame within the first frame and cause a content item to be loaded using the second frame; and

    triggering a web page onload event for the web page responsive to ascertaining an occurrence of an onload event corresponding to each of the plurality of elements but before the content item is loaded using the second frame.

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