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Sequential engine that computes user and offer matching into micro-segments

  • US 9,177,327 B2
  • Filed: 03/02/2011
  • Issued: 11/03/2015
  • Est. Priority Date: 03/02/2011
  • Status: Active Grant
First Claim
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1. A system comprising:

  • one or more processors; and

    at least one storage device storing a computer readable program, wherein the computer readable program when executed by the one or more processors causes the system to perform operations comprising;

    receiving user attributes and a plurality of micro-segment definitions such that each micro-segment definition in the plurality of micro-segment definitions corresponds to one or more offers in an offer provider campaign;

    parsing each micro-segment definition from the plurality of micro-segment definitions into a plurality of parsed expression segments that indicate a plurality of micro-segment condition rules;

    compiling the plurality of parsed expression segments into an executable object that indicates a plurality of instructions to determine if the user attributes match the plurality of micro-segment definitions;

    serially processing each micro-segment definition to apply the plurality of micro-segment condition rules to the user attributes to determine a match of a user to individual micro-segments that are each associated with a respective instance of the plurality of micro-segment definitions;

    assigning a score from multiple possible scores to indicate a strength of each match of the user to the individual micro-segments such that each match has a respective score;

    ranking each match according to the score for each match;

    placing the user into a particular micro-segment based on a score for the user exceeding a threshold score for the particular micro-segment;

    correlating the particular micro-segment to a micro-segment object that includes attributes and analytics for the particular micro-segment and does not include personal identity information for the user;

    communicating the micro-segment object to an offer provider of the offer provider campaign;

    receiving an offer from the offer provider; and

    communicating the offer to the user.

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