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Transmission apparatus and method, reception apparatus and method, and transmission and reception system

  • US 9,179,188 B2
  • Filed: 03/30/2011
  • Issued: 11/03/2015
  • Est. Priority Date: 08/30/2010
  • Status: Expired due to Fees
First Claim
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1. A transmission apparatus, comprising:

  • script generation means for generating a script for obtaining user side answer information that includes an answer of a user of a client to a question regarding liking of the user;

    trigger generation means for generating trigger information regarding execution of the script by the client; and

    transmission means fortransmitting the trigger information and the script to the client in response to distribution of a first content to the client, andtransmitting provider side answer information and a second content associated with the provider side answer information to the client, whereinthe provider side answer information transmitted to the client includes an answer to the same question regarding the liking of the user, is set independent of the answer of the user of the client and by a provider which provides the first or the second content, and is associated with the second content different from the first content.

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