Transmission apparatus and method, reception apparatus and method, and transmission and reception system

• US 9,179,188 B2
• Filed: 03/30/2011
• Issued: 11/03/2015
• Est. Priority Date: 08/30/2010
• Status: Expired due to Fees

• Current Assignee: Saturn Licensing LLC (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Yamagishi, Yasuaki, Kitazato, Naohisa
• Primary Examiner(s): LE, HUNG D
• Application Number:
  US13/075,440
• Publication Number:
  US 20120054214A1
• Time in Patent Office: 1,679 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: H04H 60/13 Arrangements for device control affected by the broadcast information
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/73 using meta-information
• CPC Class Codes: H04N 21/2362 Generation or processing of Service Information [SI]
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/8166 involving executable data, e.g. software arrangements for executing specific programs G06F9/44; broadcasting computer programmes in broadcast systems H04H20/91; involving the movement of software or configuration parameters H04L67/34

Abstract

Disclosed herein is a transmission apparatus for distributing a content to a client, including a script generation section configured to generate a script for obtaining user side answer information representative of an answer of a user of the client to a question regarding liking of the user, a trigger generation section configured to generate trigger information regarding execution of the script by the client, and a transmission section configured to transmit the trigger information and the script to the client in response to distribution of a first content to the client and transmitting, in response to distribution of a second content different from the first content to the client, provider side answer information representative of an answer set by a provider which provides the first or second content to the question regarding the liking of the user to the client.

Claims

1. A transmission apparatus, comprising:

script generation means for generating a script for obtaining user side answer information that includes an answer of a user of a client to a question regarding liking of the user;

trigger generation means for generating trigger information regarding execution of the script by the client; and

transmission means for

transmitting the trigger information and the script to the client in response to distribution of a first content to the client, and

transmitting provider side answer information and a second content associated with the provider side answer information to the client, wherein

the provider side answer information transmitted to the client includes an answer to the same question regarding the liking of the user, is set independent of the answer of the user of the client and by a provider which provides the first or the second content, and is associated with the second content different from the first content.

2. A transmission method for a transmission apparatus for distributing content to a client, comprising the steps of:

generating, by circuitry of the transmission apparatus, a script for obtaining user side answer information that includes an answer of a user of the client to a question regarding liking of the user;

generating trigger information regarding execution of the script by the client;

transmitting, by the circuitry, the trigger information and the script to the client in response to distribution of a first content to the client; and

transmitting provider side answer information and a second content associated with the provider side answer information to the client, wherein

the provider side answer information transmitted to the client includes an answer to the same question regarding the liking of the user, is set independent of the answer of the user of the client and by a provider which provides the first or the second content, and is associated with the second content different from the first content.

3. A reception apparatus, comprising:

receiving means for receiving a first content from a service provider for display to a user;

trigger detection means for detecting trigger information regarding execution of a predetermined script transmitted from the service provider in response to distribution of the first content;

script execution means for executing, based on the detection of the trigger information, a script for obtaining user side answer information transmitted from the service provider in response to the distribution of the first content, the user side answer information including an answer of the user to a question regarding liking of the user; and

matching means for carrying out matching between the user side answer information and provider side answer information to determine acquisition of a second content distributed from the service provider, wherein

the provider side answer information is transmitted from the service provider, includes an answer to the same question regarding the liking of the user, is set by a provider which provides the first or the second content, and is associated with the second content different from the first content.

4. A reception method for a reception apparatus for acquiring content distributed from a service provider, comprising the steps of:

receiving a first content from the service provider for display to a user;

detecting trigger information regarding execution of a predetermined script transmitted from the service provider in response to distribution of the first content;

executing, by circuitry of the reception apparatus and based on the detection of the trigger information, a script for obtaining user side answer information transmitted from the service provider in response to the distribution of the first content, the user side answer information including an answer of the user to a question regarding liking of the user; and

carrying out, by the circuitry, matching between the user side answer information and provider side answer information to determine acquisition of a second content distributed from the service provider, wherein

the provider side answer information is transmitted from the service provider, includes an answer to the same question regarding the liking of the user, is set by a provider which provides the first or the second content, and is associated with the second content different from the first content.

5. A transmission and reception system, comprising:

a transmission apparatus for distributing content; and

a reception apparatus for acquiring the content distributed from said transmission apparatus;

said transmission apparatus including circuitry configured to

generate a script for obtaining user side answer information that includes an answer of a user of said reception apparatus to a question regarding liking of the user,

generate trigger information regarding execution of the script by said reception apparatus, and

transmit the trigger information and the script to said reception apparatus in response to distribution of a first content to said reception apparatus, and

transmitting to said reception apparatus provider side answer information including an answer to the same question regarding the liking of the user, set by a provider which provides the first or a second content, and associated with the second content different from the first content,

said reception apparatus including circuitry configured to

receive the first content for display to the user;

detect the trigger information transmitted from said transmission apparatus in response to distribution of the first content,

execute, based on the detection of the trigger information, the script for obtaining the user side answer information transmitted from said transmission apparatus in response to the distribution of the first content, and

carry out matching between the user side answer information and the provider side answer information, transmitted from said transmission apparatus, to determine acquisition of the second content distributed from said transmission apparatus.

6. A transmission apparatus, comprising:

circuitry configured to

generate a script for obtaining user side answer information that includes an answer of a user of a client to a question regarding liking of the user,

generate trigger information regarding execution of the script by the client,

transmit the trigger information and the script to the client in response to distribution of a first content to the client, and

transmit provider side answer information and a second content associated with the provider side answer information to the client, wherein

the provider side answer information transmitted to the client includes an answer to the same question regarding the liking of the user, is set independent of the answer of the user of the client and by a provider which provides the first or the second content, and is associated with the second content different from the first content.

7. The transmission apparatus according to claim 6, wherein the circuitry is configured to

generate, as metadata of the second content corresponding to the answer set by the provider, metadata including the provider side answer information, and

transmit the metadata to the client when the second content is distributed to the client.

8. The transmission apparatus according to claim 6, wherein the circuitry is configured to

generate a query representative of a combination of answers to questions regarding the liking of the user, and

transmit the query to the client when the second content is distributed to the client.

9. The transmission apparatus according to claim 6, wherein the second content is filtered by the client based on the user side answer information and the provider side answer information.

10. The transmission apparatus according to claim 6, wherein the client is configured to output the first content for display to the user.

11. The transmission apparatus according to claim 6, wherein the circuitry is configured to transmit the provider side answer information to the client when the second content is distributed to the client.

12. The transmission apparatus according to claim 6, wherein

the script causes the client of the user to store the user side answer information that includes the answer of the user of the client to the question regarding the liking of the user in a memory of the client, the user side answer information including a question identification number that is associated with the answer of the user, and

the provider side answer information includes the same question identification number.

13. A reception apparatus, comprising:

circuitry configured to

receive a first content from a service provider for display to a user;

detect trigger information regarding execution of a predetermined script transmitted from the service provider in response to distribution of the first content;

execute, based on the detection of the trigger information, a script for obtaining user side answer information transmitted from the service provider in response to the distribution of the first content, the user side answer information including an answer of a user to a question regarding liking of the user; and

carry out matching between the user side answer information and provider side answer information to determine acquisition of a second content distributed from the service provider, wherein

the provider side answer information is transmitted from the service provider, is representative of an answer to the same question regarding the liking of the user, is set by a provider which provides the first or the second content, and is associated with the second content different from the first content.

14. The reception apparatus according to claim 13, wherein said circuitry is configured to carry out the matching to determine acquisition of the second content corresponding to metadata which includes the provider side answer information.

15. The reception apparatus according to claim 13, wherein said circuitry is configured to carry out the matching between the user side answer information and a query transmitted from the service provider when the second content is distributed and representative of a combination of answers set to questions by the provider to determine acquisition of the second content distributed from the service provider.

16. The reception apparatus according to claim 13, wherein said circuitry is configured to

execute the script for generating a query representative of a combination of answers to questions regarding the liking of the user, and

carry out the matching based on the query and the provider side answer information transmitted from the service provider when the second content is distributed to determine acquisition of the second content distributed from the service provider.

17. The reception apparatus according to claim 13, wherein the second content is filtered based on the user side answer information and the provider side answer information.

18. The reception apparatus according to claim 13, wherein the circuitry is configured to

output the first content for display to the user.

19. The reception apparatus according to claim 13, wherein the provider side answer information is transmitted from the service provider when the second content is distributed to the client.

20. The reception apparatus according to claim 13, further comprising:

a memory, wherein

the script causes the circuitry to store the user side answer information that includes the answer of the user to the question regarding the liking of the user in the memory, the user side answer information including a question identification number that is associated with the answer of the user, and

the provider side answer information includes the same question identification number and is set independent of the answer of the user.