Method and apparatus for dynamically presenting content in response to successive scans of a static code
First Claim
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1. A method performed by a computer server system in communication with a data communication network, comprising:
- establishing a web site on the data communication network;
storing, in an electronic memory, a plurality of separate merchant site addresses in computer-readable format, the merchant site addresses comprising addresses on the data communication network;
storing, in the electronic memory, database records corresponding to a plurality of codes that are visually displayed to users, the decoding of which directs user devices to the web site;
storing, in the electronic memory, a rule for selecting a merchant site address from the plurality of separate merchant site addresses for transmission to devices of users over the data communication network, the rule dependent on geographic locations of users, times at the geographic location and weather conditions at the geographic location determined in response to indications of codes received from the devices;
receiving, at the web site from a device of a user, an indication of a code that has been decoded by the device;
determining data corresponding to the indication, the data including a time of the indication, a geographic location of the device at the time of the indication, and a weather condition at the geographic location;
selecting a merchant site address from the plurality of merchant addresses based on the rule, the geographic location of the user, the time at the geographic location of the user, and the weather condition at the geographic location of the user; and
re-directing the device to the merchant site address on the data communication network.
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Accused Products
Abstract
QR codes or the like are used in hardlink applications, by which different users may receive different information in response to a scan of the same code that is displayed at one or more locations in the real world. The content delivered to a particular user may be dependent on the time of the scan, the geographic location of the user, a weather condition at the geographical location, personal information associated with the user, a number of previous scans of the code by prior individuals, and any combination of the these or other variables, which may be determined by an originator of the QR code or other party.
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Citations
18 Claims
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1. A method performed by a computer server system in communication with a data communication network, comprising:
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establishing a web site on the data communication network; storing, in an electronic memory, a plurality of separate merchant site addresses in computer-readable format, the merchant site addresses comprising addresses on the data communication network; storing, in the electronic memory, database records corresponding to a plurality of codes that are visually displayed to users, the decoding of which directs user devices to the web site; storing, in the electronic memory, a rule for selecting a merchant site address from the plurality of separate merchant site addresses for transmission to devices of users over the data communication network, the rule dependent on geographic locations of users, times at the geographic location and weather conditions at the geographic location determined in response to indications of codes received from the devices; receiving, at the web site from a device of a user, an indication of a code that has been decoded by the device; determining data corresponding to the indication, the data including a time of the indication, a geographic location of the device at the time of the indication, and a weather condition at the geographic location; selecting a merchant site address from the plurality of merchant addresses based on the rule, the geographic location of the user, the time at the geographic location of the user, and the weather condition at the geographic location of the user; and re-directing the device to the merchant site address on the data communication network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer server system in communication with a data communication network, comprising:
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a communications device for transmitting and receiving signals over the data communication network; an electronic memory for storing a plurality of separate merchant site addresses for selective transmission to devices of users; the electronic memory further storing at least one rule for selecting at least one merchant site address from the plurality of separate merchant site addresses, the at least one rule dependent on geographic locations of users, times at the geographic locations, and weather conditions at the geographic location which are determined in response to indications of codes received from the devices via the communication device; a processor, operable with the communication device and the electronic memory, to enable the computer server system to; receive, from a first device of a first user, a first indication of a code that is visually displayed to the first user; determine, in response to the first indication, a time of the first indication, a geographic location of the first device at the time of the first indication, and a weather condition at the geographic location at the time of the first indication; select a first merchant site address from the plurality of separate merchant site addresses based on the at least one rule; re-direct the first device to the first merchant site address in response to the first indication; receive, from a second device of a second user, a second indication of the code that is visually displayed at the geographic location; determine, in response to the second indication, a time of the second indication, the geographic location, and a weather condition at the geographic location at the time of the second indication; select a second merchant site address from the plurality of separate merchant site addresses based on the at least one rule; and re-direct the second device to the second merchant site address in response to the second indication. - View Dependent Claims (17, 18)
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Specification