Tracking digital content objects
First Claim
1. A method for tracking displays of digital content objects, the method comprising;
- receiving, by a computer-implemented tracking system, one or more indications that one or more containers comprising one or more digital content objects associated with a digital content item have been displayed as parts of one or more electronic messages, wherein the digital content objects are associated with respective categories, the digital content objects being associated with the respective categories prior to display of the one or more electronic messages; and
selectively updating, by the computer-implemented tracking system, a counting record associated with the digital content item to reflect the one or more containers having been displayed, the updating based at least in part on whether the one or more digital content objects were associated prior to display with categories that indicate that the digital content item has been displayed.
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0 Petitions
Accused Products
Abstract
Embodiments include methods, apparatus, and systems associated with tracking display of digital content objects, and in particular digital content objects in delivered electronic messages. Digital content objects may be identified and associated with a digital content item. Digital content objects may be presented together in digital container. Different presentation layers containing one or more digital containers may be defined and transmitted in electronic messages. A digital content object tracking system may identify delivered and displayed digital content objects, and associate the display with digital content objects contained therein. The digital content object tracking system may compare displays or activations of one or more digital content objects with reference to co-displayed digital content objects. Other embodiments may be described and claimed.
113 Citations
25 Claims
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1. A method for tracking displays of digital content objects, the method comprising;
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receiving, by a computer-implemented tracking system, one or more indications that one or more containers comprising one or more digital content objects associated with a digital content item have been displayed as parts of one or more electronic messages, wherein the digital content objects are associated with respective categories, the digital content objects being associated with the respective categories prior to display of the one or more electronic messages; and selectively updating, by the computer-implemented tracking system, a counting record associated with the digital content item to reflect the one or more containers having been displayed, the updating based at least in part on whether the one or more digital content objects were associated prior to display with categories that indicate that the digital content item has been displayed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for tracking displays of digital content objects, the system comprising:
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one or more computer processors; a content repository configured, in response to operation by the one or more computer processors, to maintain information describing one or more digital containers comprising one or more digital content objects; and a counter configured, in response to operation by the one or more computer processors, to; receive an indication that one or more digital containers comprising one or more digital content objects associated with a digital content item have been displayed to a recipient of an electronic message, wherein the one or more digital content objects are associated with respective categories, the digital content objects being associated with the respective categories prior to display of the one or more electronic messages; and increase a counting record associated with the digital content item which are associated with the displayed digital container based, at least in part, on whether the one or more digital content objects were associated prior to display with categories that indicate that the digital content item has been displayed. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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21. An article of manufacture, comprising:
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a tangible, non-transitory computer-readable medium; and a plurality of computer-executable instructions stored on the tangible computer-readable medium, wherein the computer-executable instructions, if executed by the apparatus, cause the apparatus to perform operations for tracking display of digital content objects, the operations comprising; constructing a first electronic message comprising a first digital container comprising one or more digital content objects; transmitting the first electronic message; receiving an indication that the one or more digital content objects associated with a digital content item from the first digital container have been displayed, wherein the digital content objects are associated with respective categories, the digital content objects being associated with the respective categories prior to display of the one or more electronic messages; and selectively updating a counting record associated with the digital content item to reflect the one or more containers having been displayed, the updating based at least in part on whether the one or more digital content objects were associated prior to display with categories that indicate that the digital content item has been displayed. - View Dependent Claims (22, 23, 24, 25)
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Specification