Automatic generation of text and display for presentation on online computers

• US 9,183,569 B1
• Filed: 09/24/2014
• Issued: 11/10/2015
• Est. Priority Date: 09/24/2014
• Status: Active Grant

• Current Assignee: Dealer Teamwork,LLC
• Original Assignee: Drivematic, LLC
• Inventors: Anderson, Phil, Rouff, Adam, Burns, Christopher
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): Anderson, Scott C
• Application Number:
  US14/495,417
• Time in Patent Office: 412 Days
• Field of Search: 705/14.72
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

Text and display may be generated automatically for an online service platform. Dynamic data is received from a provider offering items, the data comprising information about the items. Content is generated and keywords are assigned to the content. Content may include dynamic text and images. The generated content and keywords are configured into the online service via an application programming interface. The text and display may comprise text and display advertisements. The online service platform may comprise online advertise service platform such as search engine platform that also presents advertisements or information associated with entered search keywords.

Claims

1. A method of automatically generating text and display advertisements for presentation on a computer, comprising:

receiving periodically data associated with an inventory of vehicles into a data folder on a storage device associated with a computer server via a file transfer protocol (FTP) from an automotive dealership, wherein the data folder is created per the automotive dealership, the automotive dealership provided with FTP credentials;

computing a periodic payment schedule for each of the vehicles based on one or more criteria provided by the automotive dealership, the periodic payment schedule comprising payments that need to be made for purchasing or accepting said respective each vehicle;

generating an individual advertisement for each of the vehicles, the individual advertisement comprising at least an advertisement copy and the periodic payment schedule, the generating an individual advertisement for each of the vehicles comprising;

creating a provider account associated with the automotive dealership on a search engine comprising an online advertising service, wherein an account on an online advertising service is created per the automotive dealership;

connecting to an online advertising service application programming interface (API) via one or more networks, the online advertising service API associated with the online advertising service; and

for each of the vehicles, generating one or more keywords based on the received data, and generating an advertisement text for a vehicle via the online advertising service API, the advertisement text comprising at least the one or more keywords associated with the vehicle, the period payment schedule for the vehicle and the advertisement copy associated with the vehicle, the one or more keywords provided to the search engine for determining a manner of presenting the advertisement text.

2. The method of claim 1, further comprising generating an advertisement image for the vehicle via the online advertising service API.

3. The method of claim 2, wherein one or more of the keywords entered on a computer user interface associated with the online advertising service triggers presentation on the computer user interface, of the periodic payment schedule with at least one of the advertisement copy and the advertisement image corresponding to the one or more of the keywords.

4. The method of claim 2, wherein the generating an advertisement image for the vehicle comprises overlaying information associated with the vehicle on a base template image, the base template image comprising a background image and the information that is overlayed comprises at least an image of the vehicle, price information, and information associated with the automotive dealership.

5. The method of claim 1, further comprising updating via the online advertising service API the advertisement text for the vehicle based on dynamic content of the data received periodically.

6. A system for generating text and display for presentation on a computer, comprising:

a computer server having one or more network connections operable to connect the computer server with a plurality of computing devices;

a data storage device connected to the computer server,

the computer server operable to receive periodically data associated with an inventory of vehicles into a data folder on the storage device associated with the computer server via a file transfer protocol (FTP) from an automotive dealership, wherein the data folder is created per the automotive dealership, the automotive dealership provided with FTP credentials,

the computer server further operable to compute a periodic payment schedule for each of the vehicles based on one or more criteria provided by the automotive dealership, the periodic payment schedule comprising payments that need to be made for purchasing or accepting said respective each vehicle,

the computer server further operable to generate an individual advertisement for each of the vehicles, the individual advertisement comprising at least an advertisement copy and the periodic payment schedule, wherein the computer server is operable to generate the individual advertisement for each of the vehicles by at least;

creating a provider account associated with the automotive dealership on a search engine comprising an online advertising service, wherein an account on an online advertising service is created per the automotive dealership;

connecting to an online advertising service application programming interface (API) via one or more networks, the online advertising service API associated with the online advertising service; and

for each of the vehicles, generating one or more keywords based on the received data, and generating an advertisement text for a vehicle via the online advertising service API, the advertisement text comprising at least the one or more keywords associated with the vehicle, the period payment schedule for the vehicle and the advertisement copy associated with the vehicle, the one or more keywords provided to the search engine for determining a manner of presenting the advertisement text.

7. The system of claim 6, wherein the computer server is further operable to generate an advertisement image for the vehicle via the online advertising service API.

8. The system of claim 7, wherein the system further comprises a computer user interface, wherein one or more of the keywords entered on the computer user interface triggers presentation on the computer user interface, of the periodic payment schedule with at least one of the advertisement copy and the advertisement image corresponding to the one or more of the keywords.

9. The system of claim 7, wherein, to generate the advertisement image, the computer server is further operable to overlay information associated with the vehicle on a base template image, the base template image comprising a background image and the information that is overlayed comprises at least an image of the vehicle, price information, and information associated with the automotive dealership.

10. The system of claim 6, wherein the computer server is further operable to update via the online advertising service API the advertisement text for the vehicle based on dynamic content of the data received periodically.

11. A computer readable storage medium storing a program of instructions, wherein the computer readable storage medium is not a transitory signal per se, the program of instructions executable by a machine to perform a method of automatically generating text and display advertisements for presentation on a computer, the method comprising:

receiving periodically data associated with an inventory of vehicles into a data folder on a storage device associated with a computer server via a file transfer protocol (FTP) from an automotive dealership, wherein the data folder is created per the automotive dealership, the automotive dealership provided with FTP credentials;

computing a periodic payment schedule for each of the vehicles based on one or more criteria provided by the automotive dealership, the periodic payment schedule comprising payments that need to be made for purchasing or accepting said respective each vehicle;

generating an individual advertisement for each of the vehicles, the individual advertisement comprising at least an advertisement copy and the periodic payment schedule, the generating an individual advertisement for each of the vehicles comprising;

creating a provider account associated with the automotive dealership on a search engine comprising an online advertising service, wherein an account on an online advertising service is created per the automotive dealership;

connecting to an online advertising service application programming interface (API) via one or more networks, the online advertising service API associated with the online advertising service; and

for each of the vehicles, generating one or more keywords based on the received data, and generating an advertisement text for a vehicle via the online advertising service API, the advertisement text comprising at least the one or more keywords associated with the vehicle, the period payment schedule for the vehicle and the advertisement copy associated with the vehicle, the one or more keywords provided to the search engine for determining a manner of presenting the advertisement text.

12. The computer readable storage medium of claim 11, further comprising generating an advertisement image for the vehicle via the online advertising service API.

13. The computer readable storage medium of claim 12, wherein one or more of the keywords entered on a computer user interface associated with the online advertising service triggers presentation on the computer user interface, of the periodic payment schedule with at least one of the advertisement copy and the advertisement image corresponding to the one or more of the keywords.

14. The computer readable storage medium of claim 12, wherein the generating an advertisement image for the vehicle comprises overlaying information associated with the vehicle on a base template image, the base template image comprising a background image and the information that is overlayed comprises at least an image of the vehicle, price information, and information associated with the automotive dealership.

15. The computer readable storage medium of claim 11, further comprising updating via the online advertising service API the advertisement text for the vehicle based on dynamic content of the data received periodically.