System and method for obtaining revenue through the display of hyper-relevant advertising on moving objects

• US 9,183,572 B2
• Filed: 03/16/2007
• Issued: 11/10/2015
• Est. Priority Date: 10/25/2005
• Status: Active Grant

• Current Assignee: BCAT, LLC
• Original Assignee: Curtis M. Brubaker
• Inventors: Brubaker, Curtis M.
• Primary Examiner(s): NETZLOFF, ERIC R
• Application Number:
  US12/293,277
• Publication Number:
  US 20090299857A1
• Time in Patent Office: 3,161 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system for obtaining revenue through the display of advertising on fixed or moving objects id disclosed. Such objects receive, store, poll and extract data to present content based on the time of day, locations, and relative movements in a specific environment, where data and information stored in moving or mobile objects within that environment can be transmitted between those objects or to stationary objects, where it is then used to enable and control such displays for which the owners of those objects are then compensated. The system enables the display of hyper-relevant ad content with synchronized remote audio, personal messaging and public service alerts on surrounding objects and provides for the real-time logging and later downloading of data to confirm communications and content deliveries between objects, track and measure consumer engagement, verify consumer'"'"'s direct responses to ad viewings with accountability systems.

Claims

1. A system, comprising:

a mobile communication device comprising a transmitter capable of forming a direct communication link with a vehicle that is capable of moving, and a memory storing data regarding a user associated with said mobile communication device, wherein said data includes a user defined set of choices that determine timing and proximity for display of content on the vehicle based on choice data provided by said user regarding said user;

the vehicle comprising a receiver, wherein the direct communication link is formed with aid of the receiver, and an exterior display capable of displaying the content;

wherein the mobile communication device and the vehicle directly exchange information via the direct communication link, said information including (a) position information about the mobile communication device or the vehicle used to calculate a proximity between the mobile communication device and the vehicle, wherein the proximity between the mobile communication device and the vehicle is recalculated when the vehicle moves, and (b) a request for content to the vehicle based on the data regarding the user associated with the mobile communication device;

wherein the content is presented to the user associated with said mobile communication device, at least a portion of which is displayed on the exterior display of the vehicle; and

wherein a record of the presentation of the content is stored in a memory, said record comprising (1) information regarding the content presented, and (2) information comprising confirmation of the direct communication link between the mobile communication device and the vehicle.

2. A system as recited in claim 1:

wherein said data regarding the user associated with the mobile communication device includes a profile of the user that indicates what the user wants.

3. A system as recited in claim 1, wherein the information comprising the confirmation of the direct communication link includes confirmation by both the mobile communication device and the vehicle of the direct communication link.

4. A system as recited in claim 1:

wherein the at least the portion of the content is displayed when said mobile communication device is at a predetermined direction relative to the vehicle.

5. A system as recited in claim 1:

wherein said mobile communication device is a second vehicle.

6. A system as recited in claim 5:

wherein said vehicle and said second vehicle are capable of being in self-propelled motion while the direct communication link is formed.

7. A system as recited in claim 5:

wherein the presentation of said content occurs in an interior portion of said second vehicle.

8. A system as recited in claim 1:

wherein said mobile communication device is a handheld device.

9. A system as recited in claim 1:

wherein said mobile communication device is a second vehicle; and

wherein said data regarding the user associated with said mobile communication device includes other users or potential users associated with said mobile communication device.

10. A system as recited in claim 1:

wherein said mobile communication device and said vehicle directly exchange information via the direct communication link relating to one or more of the following;

information relating the character, configuration, and properties of said mobile communication device or said vehicle;

information relating to surrounding objects;

or information relating to surrounding locations.

11. A system as recited in claim 1:

wherein presentation of said content is influenced by information relating to scheduling patterns of nearby traffic signals.

12. A system as recited in claim 1:

wherein said content further includes a portion not based on said data regarding the user.

13. A system as recited in claim 1, further including:

a priority system relating to presentation of said content based on a nature of said content.

14. A system as recited in claim 13:

wherein the nature of said content is classified as emergency content;

content relating to a surrounding environmental condition;

registration and identification content relating to said second object;

public safety content;

or a combination thereof.

15. A system as recited in claim 1:

wherein relative motion data from said mobile communication device and said vehicle determines one or more of the following;

whether content is presented;

or whether presented content is presented as animated video or static video.

16. A system as recited in claim 1:

wherein said content includes one or more of the following;

audio content, or video content;

said audio content presented by said mobile communication device; and

said video content presented by either said mobile communication device or said vehicle.

17. A system as recited in claim 1:

wherein said mobile communication device is a second vehicle; and

wherein said content indicates to an operator of said second vehicle a stopping position relative to the vehicle for an optimal line of site to said content.

18. A system as recited in claim 17:

wherein speed and positioning information is exchanged between all vehicles within a transmission range; and

wherein said content presented to said second vehicle indicates to an operator of said second vehicle relative braking conditions of any vehicles in front of said second vehicle.

19. A system as recited in claim 1:

wherein said vehicle has a user associated with said vehicle; and

wherein at least a portion of said content presented to said user associated with said mobile communication device is created by said user associated with said vehicle.

20. A system as recited in claim 1:

wherein a third party purchases a right to present content on said vehicle; and

wherein said vehicle presents content based on preferences of said third party.

21. A system as recited in claim 20:

wherein said right is based on one or more of the following;

a fixed or relative geographical area;

a time of day;

or a period of available display time.

22. A system as recited in claim 1:

wherein said data regarding the user is transferable to other vehicles at an option of the user associated with said mobile communication device.

23. A system as recited in claim 1:

wherein said content is presented in a manner to render said content not viewable by individuals other than the user associated with said mobile communication device.

24. A system as recited in claim 1, further comprising:

a display integrated into an exterior body panel of said vehicle;

wherein at least a portion of said content presented to said user associated with said mobile communication device occurs on said display.

25. A system as recited in claim 1:

wherein the presentation of said content occurs on an exterior portion of said vehicle.

26. A system as recited in claim 1, further comprising:

a first storage medium associated with said mobile communication device;

a second storage medium associated with said vehicle;

wherein the record of the presentation of said content is stored in said first and second storage media.

27. A system as recited in claim 26, further comprising:

a central server wirelessly connected to said mobile communication device and the vehicle;

wherein said record of the presentation of said content is uploaded to said central server.

28. A system as recited in claim 27:

wherein a compilation of uploaded data is offered for sale.

29. A system as recited in claim 28:

wherein said record of the presentation of said content includes time of display;

subject matter of said content;

duration of display of said content;

a subset of said data regarding the user;

or any combination thereof.

30. A system as recited in claim 1, further comprising:

a record of compensation to said user associated with said mobile communication device for forming the direct communication link with the vehicle.

31. A system as recited in claim 1:

wherein information is exchanged between said mobile communication device and the vehicle related to identities of said vehicle and the mobile communication device.

32. A system as recited in claim 1:

wherein said mobile communication device and said vehicle exchange information related to audio playing in said mobile communication device; and

wherein said content is video content synchronized to said audio.

33. A system as recited in claim 1:

wherein content presented to said user associated with said mobile communication device is limited by a user associated with said vehicle.

34. A system as recited in claim 1, wherein at least a portion of the content is displayed on a formed display with surfaces contoured to meet body panels of the vehicle.

35. A system as recited in claim 1, wherein the display is an organic light-emitting diode (OLED) display.

36. The system of claim 1 wherein said information including the request for content is exchanged via the direct communication link when the calculated proximity between the mobile communication device and the vehicle fall within a predetermined proximity threshold.

37. The system of claim 1, wherein said timing and said user defined set of choices include a number of passengers in the vehicle other than the user.

38. The system of claim 1, wherein said timing and said user defined set of choices include whether the vehicle is moving or stationary.

39. The system of claim 1, wherein timing and said user defined set of choices include the user'"'"'s willingness to view advertisements during a given time period.

40. The system of claim 1, wherein the defined set of choices includes blocking at least a subset of the content displayed on the exterior display of the vehicle from individuals other than the user.

41. The system of claim 1, wherein the defined set of choices includes blocking of at least one specified advertisement type.

42. A computer implemented method, comprising:

compiling a user defined set of choices that determine timing and proximity for the display of content on a vehicle that is capable of moving based on choice data provided by said user regarding said user;

associating said defined set of choices with a mobile communication device, said mobile communication device associated with said user;

forming the direct communication link between the mobile communication device and the vehicle via a transmitter of the mobile communication device, and a receiver of the vehicle;

transmitting position information about the mobile communication device or the vehicle, directly via the direct communication link from said mobile communication device to said vehicle;

calculating a proximity between the mobile communication device and the vehicle using the position information transmitted via the direct communication link, wherein the proximity between the mobile communication device and the vehicle is recalculated when the vehicle moves;

transmitting a request for content to the vehicle via the direct communication link based on said user defined set of choices; and

presenting the content to said user associated with said mobile communication device, at least a portion of which is displayed on an exterior display of said vehicle,

wherein a record of the presentation of the content is stored in a memory, said record comprising (1) information regarding the content presented, and (2) information comprising confirmation of the direct communication link between the mobile communication device and the vehicle.

43. A method as recited in claim 42, wherein the information comprising the confirmation of the direct communication link includes confirmation by both the mobile communication device and the vehicle of the direct communication link.

44. A method as recited in claim 42, further comprising:

prioritizing the presentation of said content based on a purpose of said content;

wherein purpose of said content is one or more of the following;

advertising;

informational;

traffic related;

safety related;

news related;

region specific;

political;

or mere frivolity.

45. A method as recited in claim 44, further comprising:

pre-empting the presentation of said content based on one or more of the following;

surrounding environment of said mobile communication device and said vehicle;

presence of emergency circumstances;

or public interest.

46. A method as recited in claim 42, further comprising:

prioritizing the presentation of content based on preferences of said user.

47. A method as recited in claim 42, further comprising:

transferring said user defined set of choices to other vehicles at an option of said user.

48. A method as recited in claim 42, further including:

displaying registration and identification information for said vehicle on said vehicle.

49. A method as recited in claim 42, further including:

displaying content created by a user associated with said vehicle on said vehicle.

50. A method as recited in claim 42, further including:

displaying indicators of optimal traffic and view positioning on said vehicle to said user;

wherein said mobile communication device is a second vehicle.

51. A method as recited in claim 42, further including:

pre-empting the presentation of said content in the presence of external wireless signals for emergency or traffic direction purposes.

52. A method as recited in claim 42, wherein said mobile communication device is a second vehicle and further including:

presenting audio content to said user using said second vehicle.

53. A method as recited in claim 42, further including:

presenting video content to said user using one or more of the following;

said mobile communication device, or said vehicle.

54. A method as recited in claim 42:

directly exchanging information relating to information relating the character, configuration, and properties of said mobile communication device and said vehicle;

information relating to surrounding vehicles; and

information relating to surrounding locations;

or any combination thereof, via a direct communication link formed between said mobile communication device and said vehicle.

55. A method as recited in claim 42, further comprising:

presenting no content or content as one or more of the following;

animated video, or static video, based on relative speeds between said mobile communication device and said vehicle.

56. A system as recited in claim 42:

wherein said exterior display is integrated into an exterior body panel of said vehicle.

57. A system as recited in claim 42:

wherein said exterior display is on a rear portion of said vehicle.

58. A system as recited in claim 42, further comprising:

storing the record of the presentation of said content in said mobile communication device and said vehicle.

59. A system as recited in claim 58, further comprising:

uploading said record of said presentation of said content to a central server wirelessly connected to said mobile communication device or said vehicle.

60. A system as recited in claim 59, further comprising:

offering a compilation of uploaded data from said central server for sale.

61. A system as recited in claim 60:

wherein said record of said presentation of said content includes one or more of the following;

time of display;

subject matter of said content;

duration of display of said content;

or a subset of said user defined set of choices.

62. The method of claim 42 wherein the display is a display integrally forming a one or more body panels or glazing of said body panels, wherein the display is an OLED display.

63. The method of claim 62 wherein the OLED display integrally forms a back panel or glazing of a back panel of the vehicle.

64. The method of claim 42 wherein the transmission of the request for content occurs when the calculated proximity between the mobile communication device and the vehicle fall within a predetermined proximity threshold.

65. The method of claim 42, wherein said record of the presentation of the content further comprises information comprising financial compensation for the content presented, said financial compensation determined based on the information about the confirmation of the direct communication link.

66. The method of claim 65, wherein said financial compensation is calculated to be zero.

67. A method, comprising:

forming a direct communication link between a mobile device and a vehicle via a transmitter of the mobile communication device and a receiver of the vehicle;

populating said vehicle with content; and

presenting said content to a user associated with said mobile communication device on a display integrally forming one or more body panels or glazing of said body panels of said vehicle, wherein at least a portion of said content indicates to the user of the mobile communication device a stopping position relative to the vehicle for an optimal viewing distance between the vehicle and the mobile communication device for the user to view said content, depending on information transmitted directly from said mobile communication device to said vehicle via the direct communication link, said information including a unique profile or portion thereof of the user the associated with said mobile communication device that is provided by said mobile communication to said vehicle.

68. A system, comprising:

a mobile communication device comprising a transmitter capable of forming a direct communication link with a vehicle, and a memory storing data regarding a user associated with the mobile communication device;

the vehicle comprising a content storage device and a receiver, wherein the direct communication link is formed with aid of the receiver; and

a display integrally forming one or more body panels or glazing of said body panels of said vehicle for presenting content stored on said content storage device to the user associated with the mobile communication device, wherein at least a portion of said content indicates to the user of the mobile communication device a stopping position relative to the vehicle for an optimal viewing distance between the vehicle and the mobile communication device for the user to view said content, depending on information transmitted directly from said mobile communication device and said vehicle via the direct communication link, said information including said data regarding the user associated with the mobile communication device.

69. A system as recited in claim 68, wherein at least a portion of the content is displayed on a rear surface of the vehicle.

70. The system of claim 68 wherein the portion of said content that indicates the stopping position includes a visual color change indicative of proximity to the vehicle.