Three dimensional proximity recommendation system

• US 9,183,588 B2
• Filed: 01/20/2011
• Issued: 11/10/2015
• Est. Priority Date: 01/20/2011
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Yankovich, Steve, Melcher, Ryan
• Primary Examiner(s): AMIN, JWALANT B
• Application Number:
  US13/010,335
• Publication Number:
  US 20120188169A1
• Time in Patent Office: 1,755 Days
• US Class Current: 1/1
• CPC Class Codes: A63F 13/00 Video games, i.e. games using an electronically generated display having two or more dimensions gaming systems which provide a financial reward G07F17/32
• CPC Class Codes: A63F 2300/5546 using player registration data, e.g. identification, account, preferences, game history
• CPC Class Codes: A63F 2300/5553 user representation in the game field, e.g. avatar
• CPC Class Codes: A63F 2300/66 for rendering three dimensional images
• CPC Class Codes: A63F 2300/807 Role playing or strategy games
• CPC Class Codes: A63F 2300/8082 Virtual reality
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06T 15/00 3D [Three Dimensional] image rendering
• CPC Class Codes: G06T 15/20 Perspective computation
• CPC Class Codes: G06T 19/00 Manipulating 3D models or images for computer graphics
• CPC Class Codes: G06T 19/20 Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts
• CPC Class Codes: G06T 2210/16 Cloth
• CPC Class Codes: H04L 12/1827 Network arrangements for conference optimisation or adaptation
• CPC Class Codes: H04L 51/10 : Multimedia information
• CPC Class Codes: H04L 51/52 : for supporting social networking services

Abstract

In various example embodiments, systems and methods to provide proximity recommendations are provided. In example embodiments, data representing prioritized recommendations for a user is received. The data representing the prioritized recommendations is used to generated a composite visual representation by embedding select prioritized recommendations into a visual representation. The composite visual representation presents a higher prioritized recommendation in a more spatially prominent manner than a lower prioritized recommendation. The composite visual representation is then presented to the user.

Claims

1. A method comprising:

receiving data representing prioritized recommendations of items available for purchase from a networked marketplace, the prioritized recommendations being specific to a user, the data including images representing the items available for purchase from the networked marketplace for the prioritized recommendations;

generating, using a hardware processor, a composite visual representation by embedding the images for the prioritized recommendations into pre-existing objects of a visual representation such that all the images are simultaneously visually identifiable in the composite visual representation to the user that is viewing the composite visual representation, the composite visual representation to present a higher prioritized recommendation in a more spatially prominent pre-existing object and to present a lower prioritized recommendation in a less spatially prominent pre-existing object as viewed by the user;

presenting a view of the composite visual representation to the user that shows the pre-existing objects of the visual representation having the embedded images, all of the embedded images in the composite visual representation being simultaneously visually identifiable to the user that is viewing the composite visual representation;

receiving a user selection of one of the pre-existing Objects having an image of an item of a prioritized recommendation, the selected one of the pre-existing objects indicating an article of clothing; and

based on the receiving of the user selection of one of the pre-existing objects in the composite visual representation, causing an avatar created from a digital image of the user to be displayed wearing the article of clothing indicated in the selected one of the pre-existing objects, the avatar displayed within the composite visual representation.

2. The method of claim 1, wherein the more spatially prominent pre-existing object having the higher prioritized recommendation of an item available for purchase from the networked marketplace appears in a closer spatial proximity to the user in the view presented to the user.

3. The method of claim 1, wherein the more spatially prominent pre-existing object having the higher prioritized recommendation of an item available for purchase from the networked marketplace appears in a closer spatial proximity to a current position of an avatar of the user in the view presented to the user.

4. The method of claim 1, further comprising determining the prioritized recommendation based on at least a profile and preferences of the user stored in an account at the networked marketplace.

5. The method of claim 1, further comprising determining the prioritized recommendation based on at least past browsing history and past purchase history of the user stored in an account at the networked marketplace.

6. The method of claim 1, further comprising:

determining an attribute of the visual representation, the attribute comprising a subject matter that is depicted as an environment visually provided by the visual representation; and

performing a search of the networked marketplace to determine items available for purchase that match the subject matter that is depicted as the environment.

7. The method of claim 1, further comprising determining the prioritized recommendation based on one or more attributes of a past visual representation viewed by the user.

8. The method of claim 1, wherein the visual representation is a virtual world.

9. The method of claim 1, wherein the visual representation is at least one of a gaming environment, a movie, or a video.

10. The method of claim 1, further comprising:

providing access to detailed information corresponding to the selected one of the pre-existing objects.

11. The method of claim 10, further comprising processing a purchase transaction related to the selected one of the pre-existing objects.

12. The method of claim 10, wherein the providing access comprises causing presentation of a window displaying a listing of the item retrieved from the networked marketplace.

13. The method of claim 1, further comprising managing accumulation and usage of virtual currency, the virtual currency usable to fund purchases from the networked marketplace.

14. A system comprising:

one or more hardware processors to implement;

an integration module to receive data representing prioritized recommendations of items available for purchase from a networked marketplace, the prioritized recommendations being specific to a user, the data including images representing the items available for purchase from the networked marketplace for the prioritized recommendations, and to generate a composite visual representation by embedding the images for the prioritized recommendations into pre-existing objects of a visual representation such that all the images are simultaneously visually identifiable in the composite visual representation to the user that is viewing the composite visual representation, the composite visual representation to present a higher prioritized recommendation in a more spatially prominent pre-existing object and to present a lower prioritized recommendation in a less spatially prominent pre-existing object as viewed by the user;

a presentation module to present a view of the composite visual representation to the user that shows the pre-existing objects of the visual representation having the embedded images, all of the embedded images in the composite visual representation being simultaneously visually identifiable to the user that is viewing the composite visual representation; and

a content exchange module to receive a selection of one of the pre-existing objects having an image of an item of a prioritized recommendation, the selected one of the pre-existing objects indicating an article of clothing,

the integration module is further to cause, in response to the selection, an avatar created from a digital image of the user to be displayed wearing the article of clothing indicated in the selected one of the pre-existing objects, the avatar displayed within the composite visual representation.

15. The system of claim 14, wherein the content exchange module is further to provide access to detailed information corresponding to the selected one of the pre-existing objects.

16. The system of claim 15 wherein the content exchange module is to provide the access by causing presentation of a window displaying a listing of the item retrieved from the networked marketplace.

17. The system of claim 14, further comprising a hardware processor to implement a virtual currency module to manage accumulation and usage of virtual currency, the virtual currency usable to fund purchases from the networked marketplace.

18. The system of claim 14, further comprising a hardware processor to implement a search module to perform a search of the networked marketplace to determine relevant items to recommend to the user based in part on an attribute associated with the visual representation, the attribute comprising a subject matter that is depicted as an environment visually provided by the visual representation.

19. The system of claim 18, further comprising a hardware processor to implement a recommendation module to prioritize the determined relevant products based on one or more of a user profile, user preferences, a past user purchase history, and a past user browsing history stored in an account at the networked marketplace.

20. A non-transitory machine-readable storage medium storing instructions which, when executed by at least one processor, cause the machine to perform operations comprising:

receiving data representing prioritized recommendations of items available for purchase from a networked marketplace, the prioritized recommendations being specific to a user, the data including images representing the items available for purchase from the networked marketplace for the prioritized recommendations;

generating a composite visual representation by embedding the images for the prioritized recommendations into pre-existing objects of a visual representation such that all the images are simultaneously visually identifiable in the composite visual representation to the user that is viewing the composite visual representation, the composite visual representation to present a higher prioritized recommendation in a more spatially prominent pre-existing object and to present a lower prioritized recommendation in a less spatially prominent pre-existing object as viewed by the user;

presenting a view of the composite visual representation to the user that shows the pre-existing objects of the visual representation having the embedded images, all of the embedded images in the composite visual representation being simultaneously visually identifiable to the user that is viewing the composite visual representation;

receiving a user selection of one of the pre-existing objects having an image of an item of a prioritized recommendation, the selected one of the pre-existing objects indicating an article of clothing; and

based on the receiving of the user selection of one of the pre-existing objects in the composite visual representation, causing an avatar created from a digital image of the user to be displayed wearing the article of clothing indicated in the selected one of the pre-existing objects, the avatar displayed within the composite visual representation.