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Likelihood-based personalized navigation system and method

  • US 9,189,139 B2
  • Filed: 05/23/2013
  • Issued: 11/17/2015
  • Est. Priority Date: 03/28/2013
  • Status: Active Grant
First Claim
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1. A system configured to provide a user interface on a mobile device for a social network having a plurality of functions, comprising:

  • a display, configured to display a representation of each of a subset of the plurality of functions, wherein each function of the subset is implementable upon selection of a representation corresponding to the function by a user;

    a processor, configured to dynamically generate the subset of the plurality of functions based, at least in part, on a likelihood for each of the functions that the user will select a corresponding representation;

    wherein the display is configured to display the subset as dynamically generated;

    wherein the corresponding likelihood for each function is based on a minimum number of selections of the function;

    wherein the minimum number of selections is normalized based on an expected frequency of selection over time of each of the plurality of functions; and

    wherein the minimum number of selections is normalized by adjusting the minimum number of selections down from a baseline for functions of the plurality of functions that have a higher than average expected frequency and by adjusting the minimum number of selections up from the baseline for functions of the plurality of functions that have a lower than average expected frequency.

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