Method and apparatus for presenting a search utility in an embedded video

• US 9,189,547 B2
• Filed: 05/11/2009
• Issued: 11/17/2015
• Est. Priority Date: 05/11/2009
• Status: Active Grant

• Current Assignee: Hulu LLC (The Walt Disney Company)
• Original Assignee: Hulu LLC (The Walt Disney Company)
• Inventors: Feng, Eric I., Zheng, Hua
• Primary Examiner(s): Shanmugasundaram, Kannan
• Application Number:
  US12/463,997
• Publication Number:
  US 20100287474A1
• Time in Patent Office: 2,381 Days
• Field of Search: 707/712, 707999001-999005
• US Class Current: 1/1
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/638 Presentation of query results
• CPC Class Codes: G06F 16/738 Presentation of query results
• CPC Class Codes: G06F 16/78 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method, apparatus and article of manufacture for providing advertisements into a streamed media program is disclosed. In one embodiment, the method comprises the steps of transmitting a webpage to a user computer, wherein the webpage includes instructions comprising instructions for embedding a media program player in the webpage, wherein the embedded media program player comprises an embedded search utility for accepting a textual user query, receiving a search query from the user computer in a media server, the search query entered into the embedded search utility, generating search results responsive to the user search query, transmitting the search results to the media program player embedded in the webpage, rendering the search results using the media program player; and displaying the rendered search results to the user.

Claims

1. A method of providing search results to a user, comprising:

transmitting, from a media program service, instructions for embedding a media program player associated with the media program service in a webpage provided by a third party web server, the instructions being configured for displaying an embedded search utility in the embedded media program player that is configured to play a first media program;

receiving a search query from a user computer, the search query entered into the embedded search utility and including keywords unrelated to the first media program played by the media program player, wherein receiving the search query comprises receiving the search query via a web service call to a media program server associated with the media program service;

generating search results responsive to the user search query using a database associated with the media program service, the search results including media programs offered by the media program service and information that directs a selection of one of the media programs back to the media program service; and

transmitting the search results to the media program player embedded in the webpage for displaying within the embedded media program player, wherein transmitting the search results to the embedded media program player comprises returning a data object including the search results to the embedded media program player, the data object expressed in a programming language in which the embedded media program player can use to display the search results, and wherein the embedded media program player, upon accepting a selection of a second media program in the search results, requests the second media program using the information that directs the selection of one of the media programs back to the media program service and plays the second media program in the embedded media program player that played the first media program.

2. The method of claim 1, further comprising:

receiving a selection of the search results from the user computer, the selection comprising an identifier of the second media program that is used by the media program service to identify the second media program; and

transmitting the second media program to the user computer for playback using the embedded media program player.

3. The method of claim 1, wherein transmitting the instructions comprises:

transmitting the instructions for embedding the media program player to the third party server, wherein the third party server;

receives a request for a webpage;

embeds the media program player in the webpage; and

transmits the webpage from the third party server to the user computer.

4. The method of claim 1, wherein the embedded media program player is a flash player.

5. The method of claim 1, wherein:

the user computer is communicatively coupled to a display including a plurality of pixels and is configured to display the search results to the user by commanding each pixel to a state selected from a group comprising a first state and a second state.

15. The method of claim 1, further comprising:

transmitting the first media program for playback by the media program player before receiving the search query from the user computer; and

wherein the search query describes a search for media programs other than the first media program.

6. An apparatus for providing search results to a user, comprising:

one or more computer processors; and

a non-transitory computer-readable storage medium comprising instructions, that when executed, control the one or more computer processors to be configured for;

transmitting, from a media program service, instructions for embedding a media program player associated with the media program service in a webpage provided by a third party web server, the instructions being configured for displaying an embedded search utility in the embedded media program player that is configured to play a first media program;

receiving a search query from a user computer, the search query entered into the embedded search utility and including keywords unrelated to the first media program played by the media program player, wherein receiving the search query comprises receiving the search query via a web service call to a media program server associated with the media program service;

generating search results responsive to the user search query using a database associated with the media program service, the search results including media programs offered by the media program service and information that directs a selection of one of the media programs back to the media program service; and

transmitting the search results to the media program player embedded in the webpage for displaying within the embedded media program player, wherein transmitting the search results to the embedded media program player comprises returning a data object including the search results to the embedded media program player, the data object expressed in a programming language in which the embedded media program player can use to display the search results, and wherein the embedded media program player, upon accepting a selection of a second media program in the search results, requests the second media program using the information that directs the selection of one of the media programs back to the media program service and plays the second media program in the embedded media program player that played the first media program.

7. The apparatus of claim 6, wherein:

a selection of the search results is received from the user computer, the selection comprising an identifier of the second media program that is used by the media program service to identify the second media program; and

the media program service causes transmission of the second media program to the user computer for playback using the embedded media program player.

8. The apparatus of claim 6, is further configured for:

transmitting the instructions for embedding the media program player to the third party server, wherein the third party server;

receives a request for the webpage;

embeds the media program player in the webpage; and

transmits the webpage to the user computer.

9. The apparatus of claim 6, wherein the embedded media program player is a flash player.

10. A system for providing search results to a user, comprising:

a media server, having a processor and a memory communicatively coupled to the processor, the memory storing instructions comprising instructions for;

transmitting instructions for embedding a media program player associated with the media program service in a webpage provided by a third party web server, the instructions being configured for displaying an embedded search utility in the embedded media program player that is configured to play a first media program;

receiving a search query from the user computer, the search query entered into the embedded search utility and including keywords unrelated to the first media program played by the media program player, wherein receiving the search query comprises receiving the search query via a web service call to a media program server associated with the media program service;

generating search results responsive to the user search query using a database associated with the media program service, the search results including media programs offered by the media program service and information that directs a selection of one of the media programs back to the media program service; and

transmitting the search results to the media program player embedded in the webpage, wherein transmitting the search results to the embedded media program player comprises returning a data object including the search results to the embedded media program player, the data object expressed in a programming language in which the embedded media program player can use to display the search results;

a user computer comprising a second processor and a second memory coupled to the second processor, the memory storing instructions comprising instructions for;

displaying the search results within the embedded media program player, wherein the embedded media program player, upon accepting a selection of a second media program in the search results, requests the second media program using the information that directs the selection of one of the media programs back to the media program service and plays the second media program in the embedded media program player that played the first media program.

11. The system of claim 10, wherein the user computer further comprises instructions for:

receiving a selection of the second media program in the search results from the media server; and

playing the second media program using the embedded media program player.

12. The system of claim 10, wherein the embedded media program player is a flash player.

13. A non-transitory program storage device, readable by a computer, tangibly embodying at least one program of instructions executable by the computer to perform method steps comprising:

transmitting, from a media program service, instructions for embedding a media program player associated with the media program service in a webpage provided by a third party web server, the instructions being configured for displaying an embedded search utility in the embedded media program player that is configured to play a first media program;

receiving a search query from a user computer, the search query entered into the embedded search utility and including keywords unrelated to the first media program played by the media program player, wherein receiving the search query comprises receiving the search query via a web service call to a media program server associated with the media program service;

generating search results responsive to the user search query using a database associated with the media program service, the search results including media programs offered by the media program service and information that directs a selection of one of the media programs back to the media program service; and

transmitting the search results to the media program player for rendering in the embedded media program player, wherein transmitting the search results to the embedded media program player comprises returning a data object including the search results to the embedded media program player, the data object expressed in a programming language in which the embedded media program player can use to display the search results, and wherein the embedded media program player, upon accepting a selection of a second media program in the search results, requests the second media program using the information that directs the selection of one of the media programs back to the media program service and plays the second media program in the embedded media program player that played the first media program.

14. The non-transitory program storage device of claim 13, wherein the method steps further comprise:

receiving a selection of the rendered search results in the media server from the user computer, the selection comprising an identifier of the second media program that is used by the media program service to identify the second media program; and

transmitting the second media program to the user computer for playback using the embedded media program player.