Systems and methods for online website lead generation service

• US 9,189,798 B2
• Filed: 11/27/2012
• Issued: 11/17/2015
• Est. Priority Date: 11/27/2012
• Status: Active Grant

• Current Assignee: Gubagoo Inc. (Reynolds & Reynolds Company)
• Original Assignee: Gubagoo Inc. (Reynolds & Reynolds Company)
• Inventors: Title, Bradley, Chayko, Sergey
• Primary Examiner(s): Alam, Shahid
• Assistant Examiner(s): Sultana, Nargis
• Application Number:
  US13/686,836
• Publication Number:
  US 20140149339A1
• Time in Patent Office: 1,085 Days
• Field of Search: 707/709, 707/710, 707/784
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The field of the invention relates to systems and methods for operation of lead generation service, and more particularly to systems and methods that generate leads for website owners based on the behavioral engagement of the users of the websites. In a preferred embodiment, the system includes a lead generation server system coupled to a public network and accessible to one or more users. The lead generation server system includes a database that stores behavioral data associated with the one or more website users. The system is configured to respond to the one or more users based on the behavioral data, and to identify lead information for the website owner.

Claims

1. A computer-based system for generating website leads, comprising:

a website lead generation server system including at least one processor and memory, operatively coupled to a webserver system associated with a plurality of websites and a public network, having a database that stores behavioral data associated with a plurality of users, wherein the website lead generation server system is configured to;

calculate at least one response based on information relating to at least one of the user, the user'"'"'s device, or the user'"'"'s behavioral patterns when interacting with the webserver system;

provide the at least one response for display at the user'"'"'s device;

receive information from the user relating to the at least one response for display at the user'"'"'s device;

provide the information received from the user to a predetermined recipient;

update the database with the information received from the user;

calculate at least one trigger value;

compare the calculated at least one trigger value to a first configurable threshold, including;

selectively displaying a first advertisement at the user'"'"'s device by sending instructions configured to execute a display process using one or more of the user device'"'"'s processors if the comparison exceeds the first configurable threshold; and

selectively displaying a subsequent advertisement at the user'"'"'s device by sending instructions configured to execute a display process using at least one of the user device'"'"'s processors if a subsequent configurable threshold is exceeded;

based on the comparison of the calculated at least one trigger value to the first configurable threshold, selectively engage a chat server system;

wherein the chat server system is operatively coupled to the webserver system and the website lead generation server, and wherein the chat server system is configured to provide a chat window option for display at the user'"'"'s device.

2. The computer-based system of claim 1, wherein the website lead generation server system is further configured to update the database with behavioral patterns of the user when interacting with the webserver system.

3. The computer-based system of claim 1, wherein the webserver system further includes a graphical toolbar operatively coupled to the website lead generation server via a webserver interface.

4. The computer-based system of claim 1, wherein the database includes behavioral data patterns related to the user'"'"'s interaction with all websites operatively coupled to the website lead generation server.

5. The computer-based system of claim 1, wherein the at least one response for display at the user'"'"'s device are generated from the behavioral data associated with said user in the website lead generation server system.

6. A computer-based webserver system for generating website leads for associated websites, comprising:

at least one system server including at least one processor and memory coupled to a lead-tracking engine and a chat database server, wherein the lead tracking engine further comprises at least one visitor tracking database and at least one client account and system setting database;

at least one chat system server coupled to the at least one system server and further coupled to the chat database server and the visitor tracking database;

the lead-tracking engine tracking, scoring and storing values for a user based on the user'"'"'s interaction with the associated websites and comparing values for a user to a first configurable threshold range, the lead-tracking engine triggering a first event if the values fall within the first configurable threshold range;

the first event including displaying a chat window to the user on a user device;

wherein comparing values for a user to a first configurable threshold range further comprises;

selectively displaying a first advertisement on the user device by sending instructions configured to execute a display process using one or more of the user device'"'"'s processors if the comparison exceeds the first configurable threshold; and

selectively displaying a subsequent advertisement at the user'"'"'s device by sending instructions configured to execute a display process using at least one of the user device'"'"'s processors if a subsequent configurable threshold is exceeded.