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Methods and systems for reducing crediting errors due to spillover using audio codes and/or signatures

  • US 9,191,704 B2
  • Filed: 03/14/2013
  • Issued: 11/17/2015
  • Est. Priority Date: 03/14/2013
  • Status: Active Grant
First Claim
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1. A method to reduce crediting errors due to spillover in a media measuring system, comprising:

  • determining if first media monitoring data provided from a first meter identifies a same media as second media monitoring data provided from a second meter, the first meter and the second meter to monitor presented media at respective different locations;

    if the first media monitoring data identifies the same media as the second media monitoring data, detecting if spillover occurred by determining if an absolute value of a difference between a first timestamp associated with the first media monitoring data and a second timestamp associated with the second media monitoring data is less than a threshold; and

    if spillover occurred, determining which of the first media monitoring data or the second media monitoring data to credit as a media exposure.

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