Method and apparatus for presenting content

• US 9,195,765 B2
• Filed: 07/22/2008
• Issued: 11/24/2015
• Est. Priority Date: 08/16/2007
• Status: Expired due to Fees

• Current Assignee: Cypress Lake Software, Inc.
• Original Assignee: Oso IP, LLC
• Inventors: Russell, Anthony George, Jureta, Vlado
• Primary Examiner(s): Kim, Matt
• Assistant Examiner(s): Lu, Hua
• Application Number:
  US12/673,338
• Publication Number:
  US 20110231767A1
• Time in Patent Office: 2,681 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06F 3/0486 Drag-and-drop
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A method and apparatus is disclosed for providing content to a user. The method includes using sensor data from multiple sensors associated with the user to determine a trigger event, determining content associated with the trigger event, and causing the content to be presented to the user. A trigger rule is created which defines the trigger event, representing when content is to be presented. A number of different types of event criteria may be defined, such as position event criteria, movement event criteria, timing or duration criteria, time and/or date criteria, heart rate criteria, or the like, allowing each of the event criteria to be associated with a respective type of sensor. Also disclosed is a method and apparatus for charging for providing content to a user.

Claims

1. An apparatus, comprising:

a mobile device including at least one processor communicatively coupled to at least one input/output component, at least one interface, a memory, and at least one location sensor, the mobile device configured for;

displaying, utilizing the at least one input/output component, a plurality of packages developed by a plurality of different third party developers, at least one of the plurality of packages including at least one rule with at least one event criteria for controlling presentation triggering;

receiving, utilizing the at least one input/output component, a user selection of the at least one package, resulting in one or more selected packages including the at least one rule with the at least one event criteria for controlling presentation triggering;

receiving, utilizing the at least one interface, at least a portion of the one or more selected packages;

storing, utilizing the memory, the one or more selected packages;

receiving, utilizing the at least one external interface, at least a portion of content from at least one server in communication with the mobile device via a network, after the at least portion of the one or more selected packages is received;

identifying, utilizing the at least one location sensor, location data, after the at least portion of the one or more selected packages is received;

identifying, utilizing the at least one processor, an event, based on the at least one rule with the at least one event criteria, and the location data, after the at least portion of the one or more selected packages is received;

presenting, utilizing the at least one input/output component, a message in response to the identification of the event;

receiving, utilizing the at least one input/output component, user input after the presentation of the message; and

presenting, utilizing the at least one input/output component, at least part of the content, in response to the user input.

2. The apparatus of claim 1, wherein the mobile device is configured such that the message indicates an accessibility of the at least part of the content.

3. The apparatus of claim 1, wherein the mobile device is configured such that the message is automatically presented utilizing the at least one input/output component, in connection with at least one of a vibration or an audible alert.

4. The apparatus of claim 1, wherein the mobile device is configured such that the at least part of the content includes at least some of the at least portion of the content received from the at least one server.

5. The apparatus of claim 1, wherein the mobile device is configured such that the at least part of the content includes at least some of the at least portion of the content that is received from the at least one server, in response to the identification of the event.

6. The apparatus of claim 1, wherein the mobile device is configured such that the at least part of the content includes at least some of the at least portion of the content that is received from the at least one server, before the identification of the event.

7. The apparatus of claim 1, wherein the mobile device is configured such that the at least part of the content includes another portion of the content included in the received at least portion of the one or more selected packages.

8. The apparatus of claim 1, wherein the mobile device is configured such that the at least part of the content includes:

at least some of the at least portion of the content received from the at least one server, and another portion of the content included in the received at least portion of the one or more selected packages.

9. The apparatus of claim 1, wherein the mobile device is configured such that the message includes at least some of the at least portion of the content received from the at least one server.

10. The apparatus of claim 1, wherein the mobile device is configured such that the message includes at least some of the at least portion of the content that is received from the at least one server, in response to the identification of the event.

11. The apparatus of claim 1, wherein the mobile device is configured such that the message includes at least some of the at least portion of the content that is received from the at least one server, before the identification of the event.

12. The apparatus of claim 1, wherein the mobile device is configured such that the message includes another portion of the content included in the received at least portion of the one or more selected packages.

13. The apparatus of claim 1, wherein the mobile device is configured such that the message includes:

at least some of the at least portion of the content received from the at least one server, and another portion of the content included in the received at least portion of the one or more selected packages.

14. The apparatus of claim 1, wherein the mobile device is configured such that the event is identified utilizing the at least one processor, by comparing, utilizing the at least one processor, the location data and the at least on event criteria.

15. The apparatus of claim 1, wherein the mobile device is configured such that the event is identified utilizing the at least one processor, by processing a result of a comparison of the location data and the at least one rule.

16. The apparatus of claim 1, wherein the mobile device is configured such that the event is identified utilizing the at least one processor, by causing a comparison of the location data and the at least one rule, utilizing at least one server device.

17. The apparatus of claim 1, wherein the at least one location sensor includes a Bluetooth interface that is operable for being utilized, at least in part, to generate the location data.

18. The apparatus of claim 1, wherein the at least one location sensor includes a Bluetooth interface that is operable for being utilized to generate the location data.

19. The apparatus of claim 1, wherein the at least one location sensor includes a Bluetooth interface that is operable for working in connection with a GPS system for generating the location data.

20. The apparatus of claim 1, wherein the mobile device further includes at least one temporal sensor communicatively coupled to the at least one processor for being utilized in identifying temporal data.

21. The apparatus of claim 20, wherein the mobile device is configured such that the temporal sensor includes at least one of a clock or a timer.

22. The apparatus of claim 20, wherein the mobile device is configured such that the temporal data includes duration data.

23. The apparatus of claim 20, wherein the mobile device is configured such that the temporal data includes date data.

24. The apparatus of claim 20, wherein the mobile device is configured such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the temporal data.

25. The apparatus of claim 20, wherein the mobile device is configured such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the temporal data;

such that the event is identified if the mobile device remains within a region for a predetermined duration.

26. The apparatus of claim 20, wherein the mobile device is configured such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the temporal data;

such that the event is identified if a location of the mobile device meets a location-related criteria for a predetermined duration.

27. The apparatus of claim 20, wherein the mobile device is configured such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the temporal data;

such that the event is identified if a location of the mobile device meets a location-related threshold criteria with respect to a predetermined location, where the location-related threshold criteria is met for a predetermined duration.

28. The apparatus of claim 1, wherein the mobile device is configured such that at least two event criteria are included with a predetermined order, such that the event is identified based on whether the at least two event criteria are met in the predetermined order.

29. The apparatus of claim 1, wherein the mobile device further includes at least one heart rate sensor communicatively coupled to the at least one processor for being utilized in identifying heart rate data, and the mobile device is configured such that another event is identified, based on another rule, and the heart rate data.

30. The apparatus of claim 1, and further comprising at least one heart rate sensor for being utilized in identifying heart rate data, and the mobile device is configured such that another event is identified, based on another rule, and the heart rate data.

31. The apparatus of claim 1, wherein the mobile device further includes at least one pedometer sensor communicatively coupled to the at least one processor for being utilized in identifying pedometer data, and the mobile device is configured such that another event is identified, based on another rule, and the pedometer data.

32. The apparatus of claim 1, and further comprising at least one pedometer sensor for being utilized in identifying pedometer data, and the mobile device is configured such that another event is identified, based on another rule, and the pedometer data.

33. The apparatus of claim 1, wherein the mobile device further includes at least one accelerometer sensor communicatively coupled to the at least one processor for being utilized in identifying accelerometer data, and the mobile device is configured such that another event is identified, based on another rule, and the accelerometer data.

34. The apparatus of claim 1, wherein the mobile device further includes at least one Bluetooth sensor communicatively coupled to the at least one processor for being utilized in identifying Bluetooth data, and the mobile device is configured such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the Bluetooth data.

35. The apparatus of claim 1, wherein the at least one location sensor includes a GPS, and the mobile device further includes at least one Bluetooth sensor communicatively coupled to the at least one processor for being utilized in identifying Bluetooth data, and the mobile device is configured such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the Bluetooth data.

36. The apparatus of claim 1, wherein the mobile device further includes at least one WiFi sensor communicatively coupled to the at least one processor for being utilized in identifying WiFi data, and the mobile device is configured such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the WiFi data.

37. The apparatus of claim 1, wherein the mobile device is configured for receiving at least one tag, for use in searching for the at least one package.

38. The apparatus of claim 1, wherein the mobile device is configured such that

the plurality of packages are conditionally displayed, utilizing the at least one input/output component, based on a location of the mobile device.

39. The apparatus of claim 1, wherein the mobile device is configured such that the plurality of packages are conditionally displayed based on a username and a password.

40. The apparatus of claim 1, wherein the mobile device is configured for allowing at least one aspect of the presentation of the message to be set by the user utilizing the mobile device.

41. The apparatus of claim 40, wherein the mobile device is configured such that the at least one aspect includes a notification method.

42. The apparatus of claim 1, wherein the mobile device is configured such that the message is conditionally presented based on a user profile of the user.

43. The apparatus of claim 1, wherein the mobile device is configured such that the message is conditionally presented based on a number of times the message has been presented in the past.

44. The apparatus of claim 1, wherein the mobile device is configured such that the at least part of the content is conditionally presented based on a user profile of the user.

45. The apparatus of claim 1, wherein the mobile device is configured for presenting a warning if the at least one location sensor is unavailable.

46. The apparatus of claim 1, wherein the at least one package is configured such that the at least one rule includes a plurality of threads each with at least one different event and different content.

47. The apparatus of claim 1, wherein the at least one package includes a single package configured such that the at least one rule includes a plurality of threads each with at least one different event and different content.

48. The apparatus of claim 1, wherein the at least one package includes a single package with at least one visibility rule that dictates whether different content is accessible by the mobile device based on a relationship between a corporate entity associated with at least one of the different third party developers, and the user.

49. The apparatus of claim 1, wherein the at least one package includes a single package with a plurality of visibility rules that dictate whether the message or the at least part of the content is accessible by the mobile device based on a relationship with the user.

50. The apparatus of claim 1, wherein the at least one package includes a single package with a plurality of visibility rules that dictate whether different content is accessible by the mobile device based on a relationship between a corporate entity associated with at least one of the different third party developers, and the user.

51. The apparatus of claim 1, wherein the at least one package is configured such that the event criteria has a type and the location data is conditionally compared to the event criteria based on the type.

52. The apparatus of claim 1, wherein the apparatus is configured for causing display of a map and receiving developer input from at least one of the different third party developers in connection with the map to define the at least one event criteria.

53. The apparatus of claim 1, wherein the mobile device is configured for communicating with at least one platform that is capable of making the plurality of packages developed by the plurality of different third party developers accessible via the mobile device, such that the different third party developers are capable of defining at least one of the rule or the event criteria under the direction of an operator of the at least one platform.

54. The apparatus of claim 1, wherein a system including the apparatus is configured such that the different third party developers are capable of defining at least one of the rule or the event criteria under the direction of an operator of the system, and the user is capable of controlling, utilizing the mobile device, at least one aspect of the presentation of the message and the at least part of the content.

55. The apparatus of claim 1, and further comprising at least one application accessible to the different third party developers for supporting at least one aspect of the development of the plurality of packages utilizing a predetermined event criteria set.

56. The apparatus of claim 1, and further comprising at least one application accessible to the different third party developers for supporting the development of the plurality of packages utilizing a predetermined event criteria set, such that the different third party developers are capable of defining the at least one rule and the at least one event criteria under the confines of the predetermined event criteria set.

57. The apparatus of claim 1, wherein the mobile device is configured for communicating with at least one system that is capable of making at least one application accessible to the different third party developers for supporting at least one aspect of the development of the plurality of packages utilizing a predetermined event criteria set, such that the different third party developers are capable of defining the at least one event criteria per the predetermined event criteria set, where the at least one system is further capable of making the plurality of packages developed by the plurality of different third party developers accessible via the mobile device, such that the user is capable of controlling a notification in connection with the message, utilizing the mobile device.

58. The apparatus of claim 1, and further comprising at least one application accessible to the different third party developers for supporting at least one aspect of a creation of the plurality of packages utilizing a predetermined event criteria set, such that the different third party developers are capable of defining the at least one event criteria per the predetermined event criteria set.

59. The apparatus of claim 58, wherein the at least one application includes a tool.

60. The apparatus of claim 1, wherein the mobile device is configured for presenting the message and the at least part of the content utilizing a watch.

61. The apparatus of claim 1, and further comprising a watch for presenting the at least part of the content.

62. The apparatus of claim 1, wherein the mobile device is configured such that the at least one event criteria involves at least two of:

reaching a destination at a specific speed, reaching the destination from a specific direction, reaching the destination during a specific year, reaching the destination during a specific day, reaching the destination at a specific time, reaching the destination within a specific start time, reaching a destination and outside temperature exceeds a specific degree, reaching a destination and the outside temperature is below a specific degree, reaching a destination at a minimum heart rate, reaching a destination at a specified heart rate, entering a region at a specific speed, entering the region from a specific direction, entering the region during a specific year, entering the region during a specific day, entering the region at a specific time, entering the region within a specific start time, entering a region and outside temperature exceeds a specific degree, entering a region and the outside temperature is below a specific degree, entering a region at a minimum heart rate, entering a region at a specified heart rate, reaching a target heart rate while elevation is increasing, and speed decreasing by a specified rate while elevation increases.

63. The apparatus of claim 1, wherein the mobile device is configured such that the at least one event criteria involves at least three of:

reaching a destination at a specific speed, reaching the destination from a specific direction, reaching the destination during a specific year, reaching the destination during a specific day, reaching the destination at a specific time, reaching the destination within a specific start time, reaching a destination and outside temperature exceeds a specific degree, reaching a destination and the outside temperature is below a specific degree, reaching a destination at a minimum heart rate, reaching a destination at a specified heart rate, entering a region at a specific speed, entering the region from a specific direction, entering the region during a specific year, entering the region during a specific day, entering the region at a specific time, entering the region within a specific start time, entering a region and outside temperature exceeds a specific degree, entering a region and the outside temperature is below a specific degree, entering a region at a minimum heart rate, entering a region at a specified heart rate, reaching a target heart rate while elevation is increasing, and speed decreasing by a specified rate while elevation increases.

64. The apparatus of claim 1, wherein the mobile device is configured such that the at least one event criteria involves at least four of:

reaching a destination at a specific speed, reaching the destination from a specific direction, reaching the destination during a specific year, reaching the destination during a specific day, reaching the destination at a specific time, reaching the destination within a specific start time, reaching a destination and outside temperature exceeds a specific degree, reaching a destination and the outside temperature is below a specific degree, reaching a destination at a minimum heart rate, reaching a destination at a specified heart rate, entering a region at a specific speed, entering the region from a specific direction, entering the region during a specific year, entering the region during a specific day, entering the region at a specific time, entering the region within a specific start time, entering a region and outside temperature exceeds a specific degree, entering a region and the outside temperature is below a specific degree, entering a region at a minimum heart rate, entering a region at a specified heart rate, reaching a target heart rate while elevation is increasing, and speed decreasing by a specified rate while elevation increases.

65. The apparatus of claim 1, and further comprising the at least one server.

66. The apparatus of claim 1, and further comprising the network.

67. The apparatus of claim 1, wherein the mobile device is configured such that the message includes a notification, and the at least part of the content includes a first content instance.

68. The apparatus of claim 1, wherein the mobile device is configured such that the message includes a first content instance, and the content includes a second content instance.

69. The apparatus of claim 1, wherein the mobile device is configured such that the at least one processor is communicatively coupled to the at least one input/output component, the at least one interface, the memory, and the at least one location sensor;

utilizing at least one bus.

70. The apparatus of claim 1, wherein the mobile device is configured such that an entirety of the one or more selected packages is received.

71. The apparatus of claim 1, wherein the mobile device is configured such that at least one of:

said one or more downloaded packages is the one or more selected packages;

said at least one input/output component includes a keyboard;

said at least one input/output component includes a display;

said at least one input/output component includes a screen;

said at least one input/output component includes a keyboard and a display;

said at least one interface includes at least one of a cellular interface or a WiFi interface;

said at least one interface includes at least one of an external interface or a communication module;

said at least one package includes at least one thread;

said at least one package includes the at least part of the content;

said at least one package includes a content package;

said at least one package includes a software package;

said at least one rule includes a trigger rule;

said at least one rule is associated with a respective content instance;

said at least one rule is defined by metadata;

said at least one rule includes an if-then rule;

said at least one rule is stored as part of the one or more selected packages;

said at least one rule is stored separate from the one or more selected packages;

said at least one event criteria defines at least one condition;

said at least one event criteria defines the event;

said at least one event criteria defines at least one trigger event;

said at least one event criteria defines a sequence of events;

said at least portion of the content is received utilizing the at least one external interface, by retrieving the at least portion of the content;

said at least portion of the content is received utilizing the at least one external interface, after the event is identified;

said presentation triggering includes presentation of the message;

said controlling presentation triggering includes controlling a location where the message is presented;

said controlling presentation triggering includes controlling a place and time where the message is presented;

said controlling presentation triggering includes controlling a location where the at least part of the content is presented;

said controlling presentation triggering includes controlling a place and time where the at least part of the content is presented;

said location data includes location information;

said location data includes an absolute location;

said location data includes a region;

said location data includes a threshold;

said location data is identified utilizing the at least one location sensor, by receiving the location data from the at least one location sensor;

said location data includes location information relating to a specified location (x,y);

said location sensor includes a position sensor;

said location sensor includes a GPS sensor or a Bluetooth interface sensor;

said event includes a situation when the location data triggers the event criteria of the at least one rule;

said event criteria indicates at least one aspect of the event that triggers the at least one rule for controlling presentation triggering;

said message allows for an activation of the content;

said message is stored as part of the one or more selected packages;

said message is stored separate from the one or more selected packages;

said user input is received in response to the presentation of the message;

said user input acknowledges the message;

said content includes a content instance;

said at least part of the content includes at least one of text or an image;

said at least part of the content is stored separate from the one or more selected packages;

or

said at least part of the content includes the at least portion of the content.

72. The apparatus of claim 1, wherein the mobile device is configured such that at least one of:

said triggering is determined utilizing the at least one rule with at least one event criteria, and the location data;

said triggering is determined utilizing the at least one rule with at least one event criteria, and a time or a date data;

said triggering is determined utilizing the at least one rule with at least one event criteria, and the time data;

said triggering is determined utilizing the at least one rule with at least one event criteria, and the date data;

or

said triggering includes a trigger event.

73. A computer program product embodied on a non-transitory computer readable medium, comprising:

a package component for use in connection with a particular package; and

code for submitting the package component to a system including at least one processor, the system configured to cooperate with a mobile device configured to;

display the particular package among a plurality of packages developed by a plurality of different third party developers, the particular package including at least one rule with at least one event criteria for controlling content presentation;

receive a user selection of the particular package, resulting in a selected package including the at least one rule with the at least one event criteria for controlling content presentation;

receive at least a portion of the selected package, resulting in an installed package including the at least one rule with the at least one event criteria for controlling content presentation;

receive at least a portion of content from at least one server in communication with the mobile device via a network, utilizing the installed package;

identify location data, after the at least portion of the selected package is received;

identify an event, based on the at least one rule with the at least one event criteria, and the location data, after the at least portion of the selected package is received;

present a message, after the identification of the event;

receive user input, after the presentation of the message; and

present at least part of the content that is different from the message, in response to the user input.

74. The computer program product of claim 73, wherein the particular package is configured such that the message indicates an accessibility of the at least part of the content.

75. The computer program product of claim 73, wherein the particular package is configured for utilizing a Bluetooth interface to generate the location data.

76. The computer program product of claim 73, wherein the particular package is configured for identifying temporal data, and the particular package is configured such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the temporal data;

where the event is identified if a location of the mobile device meets a location-related criteria for a predetermined duration.

77. The computer program product of claim 73, wherein the particular package is configured for identifying temporal data, and the particular package is configured such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the temporal data;

where the event is identified if a location of the mobile device meets a location-related threshold criteria with respect to a predetermined location where such location-related threshold criteria is met for a predetermined duration.

78. The computer program product of claim 73, wherein the particular package is configured such that the at least one rule has at least two event criteria and a predetermined order, where the event is identified based on whether the at least two event criteria are met in the predetermined order.

79. The computer program product of claim 73, wherein the at least one package is configured such that the at least one rule includes a plurality of threads each with at least one different event and different content.

80. The computer program product of claim 73, wherein the package component is configured for use with at least one application accessible to the different third party developers for supporting the development of the plurality of packages utilizing a predetermined event criteria set, such that the different third party developers are capable of defining the at least one rule under the confines of the predetermined event criteria set.

81. The computer program product of claim 73, wherein the package component is configured for use with at least one application accessible to the different third party developers for supporting at least one aspect of the development of the plurality of packages utilizing a predetermined event criteria set, such that the different third party developers are capable of defining the at least one event criteria per the predetermined event criteria set, where the at least one system is further capable of making the plurality of packages developed by the plurality of different third party developers accessible via the mobile device, such that the user is capable of controlling a notification in connection with the message, utilizing the mobile device.

82. The computer program product of claim 73, wherein the particular package is received with the package component, the package component including the at least one event criteria.

83. The computer program product of claim 73, wherein the particular package includes the package component, the package component including at least some of the content.

84. A system, comprising:

at least one server communicatively coupled to a network and configured to make at least a portion of content accessible to a plurality of mobile devices via the network; and

a package part embodied on a non-transitory computer readable medium that is at least part of a particular package including at least one rule with at least one event criteria for controlling content presentation, the particular package configured to cooperate with at least one of the plurality of mobile devices operable to;

display the particular package among a plurality of packages developed by a plurality of different third party developers;

receive a user selection of the particular package, resulting in a selected package including the at least one rule with the at least one event criteria for controlling content presentation;

receive at least a portion of the selected package, resulting in an installed package including the at least one rule with the at least one event criteria for controlling content presentation;

receive the at least portion of the content from the at least one server in communication with the at least one mobile device via a network, utilizing the installed package;

identify location data, after the at least portion of the selected package is received;

identify an event, based on the at least one rule with the at least one event criteria, and the location data, after the at least portion of the selected package is received;

present a message, after the identification of the event;

receive user input, after the presentation of the message; and

present at least part of the content that is different from the message, in response to the user input.

85. The system of claim 84, wherein the particular package is configured such that the message indicates an accessibility of the at least part of the content.

86. The system of claim 84, wherein the particular package is configured for utilizing a Bluetooth interface to identify the location data.

87. The system of claim 84, wherein the particular package is configured for identifying temporal data, such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the temporal data;

where the event is identified if a location of the at least one mobile device meets a location-related criteria for a predetermined duration.

88. The system of claim 84, wherein the particular package is configured for identifying temporal data, such that the event is identified, based on the at least one rule with the at least one event criteria, the location data, and the temporal data;

where the event is identified if a location of the at least one mobile device meets a location-related threshold criteria with respect to a predetermined location where such location-related threshold criteria is met for a predetermined duration.

89. The system of claim 84, wherein the particular package is configured such that the at least one rule has at least two event criteria and a predetermined order, such that the event is identified based on whether the at least two event criteria are met in the predetermined order.

90. The system of claim 84, wherein the package part includes at least some of the content and at least one aspect of the at least one event criteria.

91. The system of claim 84, wherein the at least one package includes a single package with a plurality of visibility rules that dictate whether different content is accessible by the at least one mobile device based on a relationship between a corporate entity associated with at least one of the different third party developers, and the user.

92. The system of claim 84, wherein the system is configured for causing display of a map and receiving developer input from at least one of the different third party developers in connection with the map to define the at least one event criteria.

93. The system of claim 84, and further comprising at least one application accessible to the different third party developers for supporting the development of the plurality of packages utilizing a predetermined event criteria set, such that the different third party developers are capable of defining the at least one event criteria under the confines of the predetermined event criteria set.

94. The system of claim 84, and further comprising at least one application accessible to the different third party developers for supporting at least one aspect of the development of the plurality of packages utilizing predetermined event criteria, such that the different third party developers are capable of defining the at least one event criteria per the predetermined event criteria, where the at least one system is further capable of making the plurality of packages developed by the plurality of different third party developers accessible via the at least one mobile device, such that the user is capable of controlling a notification in connection with the message, utilizing the at least one mobile device.

95. A system, comprising:

means for displaying a plurality of packages developed by a plurality of different third party developers, at least one of the plurality of packages including at least one rule with at least one event criteria for controlling presentation triggering;

means for receiving a user selection of the at least one package, resulting in one or more selected packages including the at least one rule with the at least one event criteria for controlling presentation triggering;

means for receiving at least a portion of the one or more selected packages;

means for storing the one or more selected packages;

means for receiving at least a portion of content from at least one server in communication with the mobile device via a network, after the at least portion of the one or more selected packages is received;

means for identifying location data, after the at least portion of the one or more selected packages is received;

means for identifying an event, based on the at least one rule with the at least one event criteria, and the location data, after the at least portion of the one or more selected packages is received;

means for presenting a message in response to the identification of the event;

means for receiving user input after the presentation of the message; and

means for presenting at least part of the content, in response to the user input.