System and method for selling presentation times in a digital media stream
First Claim
1. A method for scheduling presentations within a media stream comprising:
- defining an inventory of media segments within the media stream by speculatively assigning characteristics to media slots;
determining a media buyer'"'"'s presentation criteria for presentation of a particular content item;
a server generating a proposal that is only an offer of contract to a media buyer wherein the proposal identifies and stores on a storage medium a portion of the inventory of media slots selected to satisfy the media buyer'"'"'s presentation criteria, wherein the identified portion of the inventory includes at least one speculatively defined media segment comprising a feature or event whose identity is not known; and
updating speculative characteristics of the stored portion of the inventory of media slots based on subsequently scheduled presentations within the media stream.
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Accused Products
Abstract
A method for automatically developing a proposal of advertising segments from a plurality of available advertising segments offered by an owner of a media presentation containing the advertising segments. A plurality of representations of available advertising segments are stored, and actual and/or speculative presentation characteristics are associated to each of the plurality of representations. A proposal is developed comprising a subset of the representations based on media buyer specified variables. The proposal is validated by ensuring that the speculative characteristics are satisfied upon creation of the media presentation containing segments purchased by the media buyer.
26 Citations
23 Claims
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1. A method for scheduling presentations within a media stream comprising:
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defining an inventory of media segments within the media stream by speculatively assigning characteristics to media slots; determining a media buyer'"'"'s presentation criteria for presentation of a particular content item; a server generating a proposal that is only an offer of contract to a media buyer wherein the proposal identifies and stores on a storage medium a portion of the inventory of media slots selected to satisfy the media buyer'"'"'s presentation criteria, wherein the identified portion of the inventory includes at least one speculatively defined media segment comprising a feature or event whose identity is not known; and updating speculative characteristics of the stored portion of the inventory of media slots based on subsequently scheduled presentations within the media stream. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A non-transitory computer-readable storage medium tangibly, embodying a program of instructions executable by a machine wherein said program of instruction comprises a plurality of program codes for transacting presentation of content items within a media stream wherein the media stream comprises a plurality of media segments, said program of instruction comprising:
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code for scheduling presentation of particular content items at times and locations based upon presentation criteria associated with the particular content items; code for creating a proposal that is only an offer of contract for a media buyer to determine an inventory of media segments within the media stream, characteristics of content items scheduled in the media stream, and speculative characteristics of media segments within the media stream that have not yet been scheduled; code for selecting and storing on a storage medium media segments with particular characteristics, including speculative characteristics, that satisfy the media buyer'"'"'s presentation criteria; and code for updating speculative characteristics of stored selected media segments based on subsequently scheduled presentations within the media stream. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A method for automatically developing a proposal of presentation segments within a media stream from an inventory of available presentation segments, the method comprising:
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receiving a specification including a media buyer'"'"'s presentation criteria; developing a first set of available segments based upon known presentation characteristics of the first set of available segments; developing a second set of available segments based upon speculative presentation characteristics of the second set of available segments; storing on a storage medium each set of available segments; developing a proposal that is only an offer of contract for the media buyer of available segments from the first and second sets of available segments; and a server updating speculative presentation characteristics of the second set of stored available segments based on subsequently scheduled presentations within the media stream. - View Dependent Claims (18, 19, 20)
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21. A method for automatically developing a proposal of advertising segments for presentation within a media stream for a media buyer from a plurality of available advertising segments offered by an owner of a media presentation containing the advertising segments, the method comprising the steps of:
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storing on a storage medium a plurality of representations of available advertising segments; associating actual and/or speculative presentation characteristics to each of the plurality of representations of available advertising segments; a server developing a proposal that is only an offer of contract for the media buyer comprising a subset of the representations based on media buyer specified variables; and updating presentation characteristics of the stored associated advertising segments based on subsequently scheduled presentations within the media stream. - View Dependent Claims (22, 23)
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Specification