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Providing a survey during an advertisement opportunity to improve advertising experience

  • US 9,202,224 B2
  • Filed: 09/27/2011
  • Issued: 12/01/2015
  • Est. Priority Date: 03/10/2008
  • Status: Active Grant
First Claim
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1. A method comprising:

  • configuring, by a computing device, a set of locations within a media program where a media program provider is provided the opportunity to initiate transmission of a survey, wherein an indicia of compensation from a user is required to entitle the user to control advertisements associated with the media program;

    providing, by the computing device, a segment playlist for segments of the media program, wherein the segment playlist includes discontinuity tags to delineate advertisement opportunities in the media program;

    receiving, by the computing device, messages regarding a progress of playback of the media program based on requesting of segments of the media program from the segment playlist;

    determining, by the computing device, whether one of the set of locations is encountered in the media program based on the progress;

    in response to determining one of the set of locations is encountered, holding, by the computing device, transmission of an advertisement in an advertisement opportunity during playback of the media program;

    providing, by the computing device, a survey asking a survey question for a user that requires a survey answer from the user during the advertisement opportunity, wherein the survey indicates the advertisement will be skipped during the advertisement opportunity when the survey question is answered;

    determining, by the computing device, when a response from the user to the survey question is received;

    determining, by the computing device, when the response satisfies a survey answer requirement;

    when the response satisfies the survey answer requirement, determining, by the computing device, the indicia of compensation is received from the user by virtue of receiving the response to the survey question from the user; and

    causing, by the computing device, a media player to request a segment of the media program after a discontinuity tag and not play the advertisement during the advertisement opportunity.

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