System and method of delivering content based advertising
First Claim
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1. A method of determining advertising information which is implemented by a computer usable medium executing on a computing system comprising:
- identifying search results corresponding to a search query generated automatically with the computing system;
wherein said search query includes keywords generated automatically based on identifying first topics derived from content and/or links of a first webpage;
further wherein said search results include search data associated with one or more electronic documents from one or more second webpages separate from said first webpage;
analyzing at least a first one of the one or more electronic documents of said search data with the computing system to identify or derive a set of one or more second topics associated with said search results;
automatically identifying an advertisement for said search results relevant to the at least first one of the one or more electronic documents of said search data with the computing system based on said set of one or more second topics;
wherein said advertisement is not determined based exclusively by matching keywords presented in said search query.
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Abstract
A system and method is disclosed for presenting relevant advertising to user search queries. The ads can be selected by reference to an underlying content presented in organic search results. The ads can be combined and supplemented with conventional keyword/pay for placement type services to improve ad performance. The system can also be used for testing content related ads in advance of their presentation to potential third party partners in an advertising campaign.
53 Citations
24 Claims
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1. A method of determining advertising information which is implemented by a computer usable medium executing on a computing system comprising:
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identifying search results corresponding to a search query generated automatically with the computing system; wherein said search query includes keywords generated automatically based on identifying first topics derived from content and/or links of a first webpage; further wherein said search results include search data associated with one or more electronic documents from one or more second webpages separate from said first webpage; analyzing at least a first one of the one or more electronic documents of said search data with the computing system to identify or derive a set of one or more second topics associated with said search results; automatically identifying an advertisement for said search results relevant to the at least first one of the one or more electronic documents of said search data with the computing system based on said set of one or more second topics; wherein said advertisement is not determined based exclusively by matching keywords presented in said search query. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method of presenting advertising information which is implemented by a computer usable medium executing on a computing system and to an electronic interface comprising:
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providing search results with the computing system in response to a search query within a search webpage; wherein said search results include references to one or more separate webpages; processing content extracted or derived from selected ones of said one or more separate webpages with the computing system to compile a separate pseudo web page for said search results; identifying one or more topics for said pseudo web page with the computing system; automatically presenting at least one first advertisement with the computing system within said search page along with said search results based on said one or more topics; wherein said at least one advertisement is not based exclusively on matching keywords presented in said search query. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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23. A non-transitory computer readable medium or media containing one or more sets of computer-readable instructions executable on a first computing device to cause the first computing device to,
generate a search query automatically with keywords based on identifying first topics derived from content and/or links of a first webpage; -
identify search results corresponding to said automatically generated search query; wherein said search results include search data associated with one or more electronic documents from one or more second webpages; analyze at least a first one of the one or more electronic documents to identify or derive a set of one or more second topics associated therewith with said search results; and identify an advertisement relevant to the at least first one of the one or more electronic documents based on said set of one or more second topics to be associated with said search results; wherein said advertisement is not based exclusively on matching keywords presented in said search query.
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24. A non-transitory computer-readable medium or media containing one or more sets of computer-readable instructions that, when executed by a computer or computers, instantiate an application or applications comprising:
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means for providing search results in response to a search query within a search webpage; wherein said search results include references to one or more separate webpages;
a web page compiler adapted to process content extracted from selected ones of said one or more separate webpages to compile a separate pseudo web page for said search results;means for identifying one or more topics for said pseudo web page; and means for presenting at least one first advertisement within said search page along with said search results based on said one or more topics; wherein said at least one first advertisement is not based exclusively on matching keywords presented in said search query.
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Specification