Content overlays in on-demand streaming applications

• US 9,204,181 B2
• Filed: 12/12/2008
• Issued: 12/01/2015
• Est. Priority Date: 12/12/2008
• Status: Active Grant

• Current Assignee: Ribbon Communications Operating Company, Inc. (Ribbon Communications, Inc.)
• Original Assignee: Genband US LLC (Ribbon Communications, Inc.)
• Inventors: Ress, David P., Goodwill, Dominic
• Primary Examiner(s): Bruckart, Benjamin R
• Assistant Examiner(s): THOMAS, JASON M
• Application Number:
  US12/333,678
• Publication Number:
  US 20100153990A1
• Time in Patent Office: 2,545 Days
• Field of Search: 725 37- 43, 725/50, 725/51, 725/60, 725/61, 725/32, 725 34- 36, 725/46
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8583 by creating hot-spots
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A personalized content overlay is generated and sent for display to a subscriber. The content overlay may be generated in response to a request by the subscriber, such as a request to watch a program. The content overlay can include personalized information tailored to the subscriber based on subscriber information. The content overlay can also include information obtained from a third party, such as an advertiser, that has a preexisting relationship with the subscriber. The content overlay can include one or more triggers that, when activated by the subscriber, enable interactivity between the subscriber and a third party.

Claims

1. A method for providing personalized content overlays, the method comprising:

providing a campaign manager module for implementing an advertisement campaign for each of a plurality of advertisers;

generating and storing, at the campaign manager module, advertisement definitions including content overlay parameters specifying types of overlays and a link identifying one or more prerecorded advertisement media items for each of the advertisers, wherein the types of overlays comprise a click-to-call overlay, a coupon overlay, and a map overlay;

retaining, at the campaign manager module, an advertisement schedule for coordinating receipt and storage of the one or more prerecorded advertisement media items via the link;

accessing, at the campaign manager module, subscriber specific data using a subscriber identifier;

generating personalized content overlays by overlaying the overlays specified by advertisement definitions with the subscriber specific data; and

effecting presentation of the personalized content overlays as overlays to the prerecorded advertisement media items being provided to subscribers using the advertisement definitions, wherein the personalized content overlays correspond to the types of overlays specified in the advertisement definitions, and wherein the presentation is effected according to the advertisement schedule retained at the campaign manager module.

2. The method of claim 1 further comprising receiving a media item request of a subscriber, and wherein generating one of the personalized content overlays is in response to the media item request, and wherein a media item delivered to the subscriber is a media item associated with the media item request of the subscriber.

3. The method of claim 1 further comprising receiving a media item request of a subscriber, and wherein generating one of the personalized content overlays is in response to the media item request, and wherein a media item delivered to the subscriber is a different media item than a media item associated with the media item request of the subscriber.

4. The method of claim 3 wherein the delivered media item is an advertisement.

5. The method of claim 4 further comprising determining that the advertisement media items should be provided to the subscribers in accordance with the advertising schedule.

6. The method of claim 1 further comprising receiving an on-demand request of a subscriber, and wherein generating one of the personalized content overlays is in response to the on-demand request, and a media item delivered to the subscriber comprises a program requested by the on-demand request.

7. The method of claim 6 wherein the generated personalized content overlay corresponds to content in the program and is presented in association with the content being provided to the subscriber.

8. The method of claim 7 wherein the generated personalized content overlay is presented in association with the content being provided to the subscriber based on data embedded in the program.

9. The method of claim 1 wherein effecting presentation of the personalized content overlays as the overlays to the advertisement media items being provided to the subscribers comprises directing a user device to present a personalized content overlay as the overlay to an advertisement media item being provided to a subscriber.

10. The method of claim 1 wherein effecting presentation of the personalized content overlays as the overlays to the advertisement media items being provided to the subscribers comprises displaying a personalized content overlay as the overlay to the advertisement media item being provided to a subscriber on a display device.

11. The method of claim 1 further comprising receiving a media item request from a set top box, and wherein generating one of the personalized content overlays is in response to the media item request.

12. The method of claim 1 further comprising receiving a media item request of a subscriber, and wherein generating one of the personalized content overlays is in response to the media item request, and wherein the media item request of the subscriber is received from the subscriber.

13. The method of claim 1 wherein one of the content overlay parameters comprises a click-to-call.

14. The method of claim 1 wherein the information associated with the subscribers comprises information derived from user profiles associated with the subscribers.

15. A device for providing personalized content overlays, the device comprising:

an interface to communicate with a network; and

a control system including;

a campaign manager module for implementing, generating, and storing with the campaign manager module advertisement definitions containing content overlay parameters specifying types of overlays and a link identifying one or more prerecorded advertisement media items for each of the advertisers, wherein the types of overlays comprise a click-to-call overlay, a coupon overlay, and a map overlay, and wherein the campaign manager module is configured to retain an advertisement schedule for coordinating receipt and storage of the one or more prerecorded advertisement media items via the link, and wherein the campaign manager module is configured to access subscriber specific data using a subscriber identifier;

the control system generating personalized content overlays by overlaying the overlays specified by the advertisement definitions with the subscriber specific data; and

effecting presentation of the personalized content overlays as overlays to the prerecorded advertisement media items being provided to the subscribers using the advertisement definitions, wherein the personalized content overlays correspond to the types of overlay specified in the advertisement definitions, and wherein the presentation is effected according to the advertisement schedule retained at the campaign manager module.

16. The device of claim 15 wherein the control system is further to receive a media item request of a subscriber, and wherein one of the personalized content overlays is generated in response to the media item request, and wherein a media item delivered to the subscriber is associated with the media item request of the subscriber.

17. The device of claim 15 wherein the control system is further to receive a media item request of a subscriber, and wherein one of the personalized content overlays is generated in response to the media item request, and wherein a media item delivered to the subscriber is different than a media item associated with the media item request of the subscriber.

18. The device of claim 15 wherein the control system is further to receive an on-demand request of a subscriber, and wherein one of the personalized content overlays is generated in response to the on-demand request, and a media item delivered to the subscriber comprises a program requested by the on-demand request.