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Content overlays in on-demand streaming applications

  • US 9,204,181 B2
  • Filed: 12/12/2008
  • Issued: 12/01/2015
  • Est. Priority Date: 12/12/2008
  • Status: Active Grant
First Claim
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1. A method for providing personalized content overlays, the method comprising:

  • providing a campaign manager module for implementing an advertisement campaign for each of a plurality of advertisers;

    generating and storing, at the campaign manager module, advertisement definitions including content overlay parameters specifying types of overlays and a link identifying one or more prerecorded advertisement media items for each of the advertisers, wherein the types of overlays comprise a click-to-call overlay, a coupon overlay, and a map overlay;

    retaining, at the campaign manager module, an advertisement schedule for coordinating receipt and storage of the one or more prerecorded advertisement media items via the link;

    accessing, at the campaign manager module, subscriber specific data using a subscriber identifier;

    generating personalized content overlays by overlaying the overlays specified by advertisement definitions with the subscriber specific data; and

    effecting presentation of the personalized content overlays as overlays to the prerecorded advertisement media items being provided to subscribers using the advertisement definitions, wherein the personalized content overlays correspond to the types of overlays specified in the advertisement definitions, and wherein the presentation is effected according to the advertisement schedule retained at the campaign manager module.

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