System and method of branding and labeling a mobile device

• US 9,204,286 B1
• Filed: 03/15/2013
• Issued: 12/01/2015
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Annan, Brandon C., Belser, John E., Schempp, Dale S.
• Primary Examiner(s): HTUN, SAN A
• Application Number:
  US13/844,104
• Time in Patent Office: 991 Days
• US Class Current: 1/1
• CPC Class Codes: H04M 1/72457 according to geographic location
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/185 by embedding added-value information into content, e.g. geo-tagging
• CPC Class Codes: H04W 4/50 Service provisioning or reconfiguring

Abstract

In an embodiment, a method of branding a mobile device is disclosed. The method comprises installing a service brand package on the mobile device, where the service brand package is configured to provision the mobile device with a service brand network. The method further comprises receiving at least one signal on the mobile device, wherein the signal informs the mobile device of its geographic location. The method further comprises associating, by the mobile device, the geographic location of the mobile device with the location of a mobile service brand center, wherein the mobile service brand center is associated with the brand network. The method further comprises provisioning the mobile device with the brand network based on the association of the geographic location of the mobile device with the mobile service brand center, wherein provisioning comprises activating the service brand package.

Claims

1. A method of branding a mobile device, comprising:

installing, in a non-transitory memory of the mobile device, at least two service brand packages on the mobile device, wherein each service brand package;

is configured to brand the mobile device with at least one service brand network of a plurality service brand networks, and is associated with a plurality of service brand centers;

receiving, via a transceiver of the mobile device, at least one signal on the mobile device, wherein the at least one signal is received based on a geographic location of the mobile device;

determining, by an application configuring the mobile device, the geographic location of the mobile device based on at least one signal received;

selecting, by the mobile device, a mobile service brand center at a location, stored in a look-up table, based on an association between the geographic location of the mobile device and the location of the mobile service brand center, wherein the mobile service brand center corresponds with one of the at least two service brand packages; and

activating, on the mobile device, the service brand package corresponding to the mobile service brand center based on the association of the geographic location of the mobile device with the location of the mobile service brand center, wherein at least the mobile device is branded and provisioned for use with at least one of the service brand networks in response to activating the service brand package.

2. The method of claim 1, the method further comprising receiving, on the mobile device, mobile service provided by the service brand network based on the mobile device being provisioned in response to activation of the service brand package on the mobile device.

3. The method of claim 1, wherein receiving at least one signal on the mobile device comprises receiving at least one of a global positioning system (GPS) signal, a WLAN signal, or a local base transceiver station (BTS) signal.

4. The method of claim 1, the method further comprising:

installing, in the non-transitory memory of the mobile device, the look-up table on the mobile device,

wherein the lookup table comprises;

locations for each of the plurality of service brand centers corresponding to each service brand package, and

wherein selecting the mobile device service brand center is based on correlating, via the look-up table, the at least one signal received with the location of the mobile service brand center and the geographic location of the mobile device.

5. The method of claim 1, wherein at least one signal received on the mobile device comprises data that is associated with at least one of a System Identification Number or a Network Identification Number.

6. The method of claim 5, the method further comprising;

authenticating, by the mobile device via the lookup table, the at least one signal based on a power level of the at least one signal correlated with range of power levels for each service brand network at the locations of the mobile service brand centers and geographic location of the mobile device.

7. The method of claim 6, wherein activating the service brand package on the mobile device for one of the plurality of service brand networks is based at least on the at least one signal received being within the range of power levels for the location of the mobile service brand center for a predefined duration of time.

8. The method of claim 6, wherein the look-up table is stored in a non-transitory memory on the mobile device, and wherein activating the service brand package on the mobile device is based at least on the association between the geographic location of the mobile device and the location of the mobile service brand center being the same in response to expiration of a predefined duration of time.

9. The method of claim 6, wherein the mobile device is triggered to access the look-up table in a non-transitory memory at location that is different from the geographic location of the mobile device.

19. The method of claim 1, further comprising:

transmitting, by the mobile device, label information to a packaging label device affixed to packaging associated with the mobile device in response to activating the service brand package, wherein the label information configures the packaging label device to visually display information associated with at least one of;

the service brand network, the mobile service brand center, or the mobile device.

20. The method of claim 8, wherein the mobile device is further configured to transmit label information to an packaging label device affixed to packaging associated with the mobile device in response to the activation of the service brand package, wherein the label information configures the packaging label device to visually display information associated with at least one of:

the service brand network, the mobile service brand center, or the mobile device.

10. A system for branding a mobile device, comprising:

a mobile device comprising;

a processor;

a transceiver; and

a non-transitory memory storing an application that in response to execution by the processor, configures the mobile device to;

store a plurality of service brand packages in the non-transitory memory of the mobile device, wherein each service brand package;

is configured to brand the mobile device with a service brand network, and is associated with a plurality of service brand centers,

identify a geographical location of the mobile device based on reception of at least one signal via the transceiver,

select a mobile service brand center at a location, stored in a look-up table, based on an associated between the geographic location of the mobile device and the location of the mobile service brand center, wherein the mobile service brand center corresponds with one of the plurality of service brand packages stored in the non-transitory memory, and

activate the service brand package corresponding to the mobile service brand center on the mobile device based on the association of the geographic location of the mobile device with the location of the mobile service brand center, wherein at least the mobile device is branded and provisioned for use with the service brand network in response to activation of the service brand package.

11. The system of claim 10, wherein the mobile device is further configured to:

receive mobile service for wireless communication provided by the service brand network based on the mobile device being provisioned in response to activation of the service brand package on the mobile device.

12. The system of claim 10, wherein the at least one signal comprises at least a global positioning system (GPS) signal, at least one WLAN signal, or at least one local base transceiver station (BTS) signal.

13. The system of claim 10, wherein the mobile device is configured to store look-up table in a non-transitory memory on the mobile device and associate the geographic location of the mobile device with the location of the mobile service brand center by matching, via the location based look-up table, geographic locations with mobile service brand center.

14. The system of claim 10, wherein at least one signal received on the mobile device comprises at least one of a System Identification Number signal or a Network Identification Number signal.

15. The system of claim 14, wherein the mobile device is configured to authenticate at least one of signal received on the mobile device by comparing a power level of the at least one signal a range of power levels for each service brand network at the locations of the mobile service brand centers via the look-up table stored on the mobile device.

16. The system of claim 15, wherein the service brand package is activated on the mobile device based at least on the authentication of at least of the System Identification Number signal or the Network Identification Number signal.

17. A method of branding a mobile device and packaging, comprising:

installing, in a non-transitory memory by the mobile device, a service brand package on the mobile device, wherein the service brand package is configured to brand the mobile device with a service brand network, and wherein the service brand package is associated with a plurality of service brand centers;

receiving, via a transceiver of the mobile device, at least one location signal on the mobile device, wherein the location signal is received based on a geographic location of the mobile device;

determining, by the mobile device configured by executing an application, the geographic location of the mobile device based on receiving the at least one location signal;

associating, by the mobile device, the geographic location of the mobile device with a location of a mobile service brand center stored in a look-up table, wherein the mobile service brand center is associated with a brand network;

selecting, by the mobile device, the service brand package that corresponds with the location of the mobile service brand center;

activating, on the mobile device, the service brand package selected for the mobile service brand center, wherein at least the mobile device is branded and provisioned for use with the brand network in response to activating the service brand package; and

transmitting, from the mobile device, a labeling signal comprising labeling information to a packaging label for the mobile device based on the association of the geographic location of the mobile device with the mobile service brand center that is associated with the location signal, wherein the labeling information configures the packaging label to visually display information.

18. The method of claim 17, wherein the packaging label for the mobile device is an electronic device that is disposed at least on an external portion of packaging used in shipping the mobile device.