Enriching search results

• US 9,208,230 B2
• Filed: 05/27/2011
• Issued: 12/08/2015
• Est. Priority Date: 10/29/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Cohen, Tal, Bar-Yossef, Ziv, Tsvetkov, Igor, Kol, Tomer, Mano, Adi, Naim, Oren, Oz, Nitsan, Gupta, Pravir K., Goel, Kavi J.
• Primary Examiner(s): Hershley, Mark E
• Application Number:
  US13/118,026
• Publication Number:
  US 20120109941A1
• Time in Patent Office: 1,656 Days
• Field of Search: 707/731
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing search results. In one aspect, a method includes identifying a plurality of registered publishers for enriched search results and, for each registered publisher, obtaining enrichment information from the registered publisher and associating the enrichment information with a resource provided by the publisher. A query is received. A plurality of responsive resources that are responsive to the query are identified. A first responsive resource is determined to be associated with enrichment information. An enriched search result is provided, the enriched search result identifying the first responsive resource and including the first responsive resource'"'"'s associated enrichment information.

Claims

1. A method performed by data processing apparatus, the method comprising:

identifying, by a search engine system, a plurality of registered publishers for enriched search results, each registered publisher operating independently of the search engine system, and, for each registered publisher, obtaining, by the search engine system, enrichment information from the registered publisher and associating, in a search engine index, the enrichment information with a resource provided by the publisher, wherein the search engine index indexes a plurality of resources published on a data communications network by the registered publishers so that the search engine system can identify the resources in response to queries submitted to the search engine system;

receiving, by the search engine system and over the data communications network, a query from a user computer;

identifying, by the search engine system using the search engine index, a plurality of responsive resources, a responsive resource being a resource that is responsive to the query;

determining, by the search engine system using the search engine index, that a first responsive resource provided on the data communications network by a first registered publisher is associated in the search engine index with enrichment information obtained from the first registered publisher;

providing, by the search engine system and to the user computer over the data communications network, a search results page including an enriched search result and one or more other search results, the enriched search result identifying the first responsive resource and including the enrichment information associated with first responsive resource, the other search results each identifying a respective responsive resource from a respective other publisher different from the first registered publisher; and

providing, by the search engine system and to the user computer over the data communications network, refreshed enrichment information associated with the first responsive resource for display in the provided search results page, wherein the associated enrichment information is live enrichment information.

2. The method of claim 1, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining from the search engine index that the first responsive resource is associated with the responsive enrichment information.

3. The method of claim 2, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

4. The method of claim 1, wherein identifying the registered publishers comprises:

indexing a registration resource for a first publisher and determining that the registration resource includes registration information, wherein the registration information includes a request to register for enriched search results.

5. The method of claim 4, wherein the registration information includes an enrichment information resource locator for enrichment information of the first publisher.

6. The method of claim 1, wherein obtaining enrichment information from the registered publisher comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the resource.

7. The method of claim 1, further comprising:

periodically re-indexing resources published by the registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

8. The method of claim 1, wherein receiving the query comprises receiving the query from a user device, and wherein providing the enriched search result comprises sending a document including the enriched search result to the user device.

9. A system comprising one or more computers configured to perform operations comprising:

identifying, by a search engine system, a plurality of registered publishers for enriched search results, each registered publisher operating independently of the search engine system, and, for each registered publisher, obtaining, by the search engine system, enrichment information from the registered publisher and associating, in a search engine index, the enrichment information with a resource provided by the publisher, wherein the search engine index indexes a plurality of resources published on a data communications network by the registered publishers so that the search engine system can identify the resources in response to queries submitted to the search engine system;

receiving, by the search engine system and over the data communications network, a query from a user computer;

identifying, by the search engine system using the search engine index, a plurality of responsive resources, a responsive resource being a resource that is responsive to the query;

determining, by the search engine system using the search engine index, that a first responsive resource provided on the data communications network by a first registered publisher is associated in the search engine index with enrichment information obtained from the first registered publisher;

providing, by the search engine system and to the user computer over the data communications network, a search results page including an enriched search result and one or more other search results, the enriched search result identifying the first responsive resource and including the enrichment information associated with first responsive resource, the other search results each identifying a respective responsive resource from a respective other publisher different from the first registered publisher; and

providing, by the search engine system and to the user computer over the data communications network, refreshed enrichment information associated with the first responsive resource for display in the provided search results page, wherein the associated enrichment information is live enrichment information.

10. The system of claim 9, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining from the search engine index that the first responsive resource is associated with the responsive enrichment information.

11. The system of claim 10, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

12. The system of claim 9, wherein identifying the registered publishers comprises:

indexing a registration resource for a first publisher and determining that the registration resource includes registration information, wherein the registration information includes a request to register for enriched search results.

13. The system of claim 12, the registration information includes an enrichment information resource locator for enrichment information of the first publisher.

14. The system of claim 9, wherein obtaining enrichment information from the registered publisher comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the resource.

15. The system of claim 9, the operations further comprising:

periodically re-indexing resources published by the registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

16. The system of claim 9, wherein receiving the query comprises receiving the query from a user device, and wherein providing the enriched search result comprises sending a document including the enriched search result to the user device.

17. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:

identifying, by a search engine system, a plurality of registered publishers for enriched search results, each registered publisher operating independently of the search engine system, and, for each registered publisher, obtaining, by the search engine system, enrichment information from the registered publisher and associating, in a search engine index, the enrichment information with a resource provided by the publisher, wherein the search engine index indexes a plurality of resources published on a data communications network by the registered publishers so that the search engine system can identify the resources in response to queries submitted to the search engine system;

receiving, by the search engine system and over the data communications network, a query from a user computer;

identifying, by the search engine system using the search engine index, a plurality of responsive resources, a responsive resource being a resource that is responsive to the query;

determining, by the search engine system using the search engine index, that a first responsive resource provided on the data communications network by a first registered publisher is associated in the search engine index with enrichment information obtained from the first registered publisher;

providing, by the search engine system and to the user computer over the data communications network, a search results page including an enriched search result and one or more other search results, the enriched search result identifying the first responsive resource and including the enrichment information associated with first responsive resource, the other search results each identifying a respective responsive resource from a respective other publisher different from the first registered publisher; and

providing, by the search engine system and to the user computer over the data communications network, refreshed enrichment information associated with the first responsive resource for display in the provided search results page, wherein the associated enrichment information is live enrichment information.