Content distribution using embeddable widgets

• US 9,208,246 B2
• Filed: 03/26/2010
• Issued: 12/08/2015
• Est. Priority Date: 03/26/2010
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Mercuri, Marc E., Tisdale, James O.
• Primary Examiner(s): Trujillo, James
• Assistant Examiner(s): SHECHTMAN, CHERYL MARIA
• Application Number:
  US12/732,208
• Publication Number:
  US 20110238688A1
• Time in Patent Office: 2,083 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A content distribution system allows authors to freely syndicate their content to content distributors in a way that ensures that the author receives appropriate credit for the impact of the content upon readers. The system provides an embeddable control that publishers can embed in a web site or other distribution channel. Authors provide the content displayed within the embeddable control and can include advertisements as well as any content restrictions. For advertisers, the system allows them to advertise with the content instead of the publisher, and allows them to do so in all of the venues that host the content. This places control of monetization of content back in the hands of the author, and incentivizes the author to maximize the distribution of his content to reach the widest possible audience rather than to hoard content at his own site.

Claims

1. A computer system for providing content and maintaining control of the content for the content author, the system comprising:

a processor and memory;

an author interface component configured to provide an interface between the content author and the system, through which the content author can create content and specify settings for how the content can be consumed by one or more publishers, the author interface further configured to provide the content author an ability to identify at least one category of publisher that is not permitted to consume the content;

a content store configured to provide persistent storage for content created by the content author;

a widget distribution component configured to provide an interface through which the one or more publishers can request a widget that displays the content author'"'"'s content and any associated information;

a content request component configured to receive requests to access the content author'"'"'s content from the one or more publishers;

a publisher identification component configured to identify a publisher from the one or more publishers associated with a particular content request and perform publisher-specific handling of the request for the identified publisher; and

a content supplement component configured to provide supplemental content associated with the content author'"'"'s content in response to a request from one of the one or more publishers to access content for display on a site associated with the one of the one or more publishers wherein the supplemental content includes at least one restriction provided by the author that will accompany the content.

2. The system of claim 1 wherein the author interface component is further configured to receive an identification from the content author of one or more publishers that can access the content author'"'"'s content to embed the content author'"'"'s content within the site associated with the one of the one or more publishers and restrictions that apply to individual publishers or groups of publishers.

3. The system of claim 1 wherein the widget distribution component is further configured to provide an embeddable web-based control that the one or more publishers can include in a web site to aggregate content from multiple content authors, wherein the multiple content authors maintain control of their respective content.

4. The system of claim 1 wherein the content request component is further configured to receive a content identifier provided by one of the one or more publishers that identifies a content item requested by the one of the one or more publishers.

5. The system of claim 1 wherein the publisher identification component is further configured to identify publisher-specific user experience information that affects how the one of the one or more publishers can display the requested content author'"'"'s content.

6. The system of claim 1 wherein the publisher identification component is further configured to determine whether an affiliate agreement exists between an identified one of the one or more publishers and the content author and to enforce one or more restrictions imposed by the affiliate agreement.

7. The system of claim 1 wherein the content supplement component is further configured to provide an advertisement with the requested content author'"'"'s content that the content author is paid to associate with the requested content.

8. A computer system configured to receive online content from a content author for distribution to publishers, the computer system comprising:

at least one processor and at least one memory device configured to;

receive content from the content author;

receive formatting options from the content author for the content, wherein the formatting options specify a manner in which a publisher may display the received content;

receive content restrictions from the content author that specify how the content can be published, wherein the restrictions identify at least one supplemental item that will accompany the content upon providing the content to a publisher, the content restrictions further limiting a category of publishers capable of publishing the content;

receive publisher-specific restrictions that specify a difference in how the content can be published for at least one publisher; and

store the received content, content restrictions and the at least one supplemental item in a content store for later retrieval by a publisher.

9. The computer system of claim 8 wherein store the received content is further configured to create a content identifier associated with the content that publishers can embed in a content page to refer to the content for later requests.

10. A computer-implemented method for receiving online content from a content author for distribution to publishers, the method comprising:

receiving content from the content author;

receiving formatting options from the content author for the content, wherein the formatting options specify a manner in which a publisher may display the received content;

receiving content restrictions from the content author that specify how the content can be published, wherein the restrictions identify at least one supplemental item that will accompany the content upon providing the content to a publisher, the content restrictions further limiting a category of publishers capable of publishing the content;

receiving publisher-specific restrictions that specify a difference in how the content can be published for at least one publisher; and

storing the received content and the at least one supplemental item in a content store for later retrieval by a publisher.

11. The method of claim 10 wherein storing the received content further comprises creating a content identifier associated with the content that publishers can embed in a content page to refer to the content for later requests.