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Methods and apparatuses for advertisement presentation

  • US 9,208,495 B2
  • Filed: 08/15/2006
  • Issued: 12/08/2015
  • Est. Priority Date: 10/06/2003
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • processing, by a server system, a first request for an advertisement received via a network from an end-user device running an application associated with a tool bar, where;

    the tool bar is configured to process content of a web page requested by the end-user device and to automatically search for a relevant advertisement based on the content; and

    the first request corresponds to a search request based on first content of a first web page requested by the end-user device and processed by the tool bar;

    in response to the first request;

    determining, by the server system, an availability status of at least one advertiser, the availability status corresponding to whether the at least one advertiser is currently available for real time communications; and

    transmitting, by the server system, a first transmission to the end-user device, the first transmission comprising a first advertisement for presentation with the first web page, the first transmission including information usable to request a real time communication connection to a device associated with a predetermined advertiser, the at least one advertiser including the predetermined advertiser, which predetermined advertiser is to be charged a fee for the first advertisement responsive to the real time communication connection established using the information;

    wherein the tool bar is to cause presentation of the i) first advertisement and ii) an indication of the availability status in a graphical user interface of the end-user device consequent to the transmitting, and wherein the information includes a first communication reference to the predetermined advertiser; and

    in response to a user selection of a user-selectable option associated with the tool bar, establishing, by a connection server communicatively coupled to a router of the server system, the real time communication connection based at least in part on a voice over Internet protocol connection and at least in part by connecting a real time communication received via the information in the first advertisement with a separate communication reference associated with the predetermined advertiser, wherein the separate communication reference differs from the first communication reference to the predetermined advertiser, and the tool bar causes display of the first communication reference with the end-user device in response to the user selection.

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