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Fixed position multi-state interactive advertisement

  • US 9,208,500 B2
  • Filed: 01/25/2011
  • Issued: 12/08/2015
  • Est. Priority Date: 07/21/2006
  • Status: Active Grant
First Claim
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1. An interactive advertisement display device, comprising:

  • a processor;

    a memory connected to the processor;

    a display device connected to the processor and configured to display advertisement data;

    an advertisement stored in the memory and including a set of media assets and a first set of engagement devices that encourage a user to interact with the advertisement,wherein;

    the advertisement is configured to be positioned in a fixed position within a primary display space comprising content separate and distinct from the advertisement such that the advertisement remains in the fixed position and on the display device as the user scrolls the content displayed within the primary display space, where the advertisement is separate and distinct from the content displayed within the primary display space;

    the advertisement includes at least a first state comprising a first set of media assets, a second state having a second set of media assets and a second set of engagement devices, and a third state comprising a third set of media assets and a third set of engagement devices; and

    the first set of media assets includes one or more initial media assets; and

    a navigation bar is displayed, using the display device, within the advertisement during the second state, the navigation bar including one or more interaction prompts based on the second set of engagement devices, where the one or more interactions prompts indicate that further engagement with the second set of engagement devices displayed in the one or more interaction prompts will cause an action by the advertisement;

    when an engagement occurs with the first set of engagement devices, the advertisement transitions from the first state to the second state where the second set of media assets and the navigation bar are displayed.

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