Fixed position multi-state interactive advertisement

• US 9,208,500 B2
• Filed: 01/25/2011
• Issued: 12/08/2015
• Est. Priority Date: 07/21/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Brown, Darrick Paul, Lerman, David Ross, Young, Troy William, Sanchez, Matthew Allen
• Primary Examiner(s): VANDERHORST, MARIA VICTORIA
• Assistant Examiner(s): VANDERHORST, MARIA VICTORIA
• Application Number:
  US13/013,565
• Publication Number:
  US 20110125594A1
• Time in Patent Office: 1,778 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Computer-based systems and methods for a multi-state advertisement displayed at a fixed position on a primary display space of a display device. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. A plurality of events trigger a change in the state of the multi-state advertisement, with the change in state resulting in a change of the advertisement content, shape, size, style and appearance. An embodiment deploys an initial video in combination with a billboard. When the interstitial video ends, the fixed position advertisement is sized down to a less obtrusive size, with the billboard and the interstitial video replaced with a navigation bar.

Claims

1. An interactive advertisement display device, comprising:

a processor;

a memory connected to the processor;

a display device connected to the processor and configured to display advertisement data;

an advertisement stored in the memory and including a set of media assets and a first set of engagement devices that encourage a user to interact with the advertisement,

wherein;

the advertisement is configured to be positioned in a fixed position within a primary display space comprising content separate and distinct from the advertisement such that the advertisement remains in the fixed position and on the display device as the user scrolls the content displayed within the primary display space, where the advertisement is separate and distinct from the content displayed within the primary display space;

the advertisement includes at least a first state comprising a first set of media assets, a second state having a second set of media assets and a second set of engagement devices, and a third state comprising a third set of media assets and a third set of engagement devices; and

the first set of media assets includes one or more initial media assets; and

a navigation bar is displayed, using the display device, within the advertisement during the second state, the navigation bar including one or more interaction prompts based on the second set of engagement devices, where the one or more interactions prompts indicate that further engagement with the second set of engagement devices displayed in the one or more interaction prompts will cause an action by the advertisement;

when an engagement occurs with the first set of engagement devices, the advertisement transitions from the first state to the second state where the second set of media assets and the navigation bar are displayed.

2. The interactive advertisement display device as recited in claim 1, wherein an initial width and an initial height of the advertisement are changed to a second width and a second height in response to the first state changing to the second state.

3. The interactive advertisement display device as recited in claim 1, wherein a second width and a second height of the advertisement during the second state are changed to a third width and a third height in response to engagement of the second set of engagement devices displayed in the one or more interaction prompts.

4. The interactive advertisement display device as recited in claim 1, wherein the first set of engagement devices comprises a close tab displayed within the advertisement, the close tab causing the advertisement to close in response to the user interacting with the close tab.

5. The interactive advertisement display device as recited in claim 4, wherein the first set of engagement devices comprises an open tab displayed on the display device in response to the advertisement being closed, the open tab positioned in a second fixed position within the primary display space and not relative to the content displayed within the primary display space, the open tab remaining in the second fixed position and displayed to the user as the user scrolls the content, the open tab causing the advertisement to open in response to the user interacting with the open tab.

6. The interactive advertisement display device as recited in claim 1, wherein the advertisement is displayed as an overlay on the primary display space with at least a portion of the content visible behind the overlay.

7. The interactive advertisement display device as recited in claim 1, wherein the primary display space is a browser window and the content is a web page, and wherein the advertisement is initially displayed based on one or more events, the one or more events selected from a group consisting of the web page loading, the web page unloading, a mouse event, a keyboard event, a user interaction with the web page, and a timer expiring.

8. The interactive advertisement display device as recited in claim 1, wherein the primary display space is a window, and wherein the advertisement is initially displayed based on one or more events, the one or more events selected from a group consisting of the window opening, the window closing, a mouse event, a keyboard event, a user interaction with the window, a user interaction with the content, and a timer expiring.

9. The interactive advertisement display device as recited in claim 1, wherein the one or more initial media assets include one or more selected from the group consisting of a video, an animation, a static image, a static text, and a closing button that causes the one or more initial media assets to close.

10. The interactive advertisement display device as recited in claim 1, wherein the one or more initial media assets include an initial video, wherein the advertisement includes a close button allowing a user to close the advertisement after a portion of the initial video has played, wherein closing the advertisement causes the first state to change to the second state.

11. A method of displaying an interactive advertisement, comprising:

displaying an advertisement within content displayed within a primary display space using an interactive advertisement display device, wherein;

the content displayed within the primary display space is separate and distinct from the advertisement;

the advertisement comprises a set of media assets and a first set of engagement devices that encourage the user to interact with the advertisement,

the advertisement is configured to be positioned in a fixed position within a primary display space comprising content separate and distinct from the advertisement such that the advertisement remains in the fixed position and displayed to the user as the user scrolls the content displayed within the primary display space using the interactive advertisement display device;

the advertisement including at least a first state comprising a first set of media assets, a second state having a second set of media assets and a second set of engagement devices, and a third state comprising a third set of media assets and a third set of engagement devices;

the first set of media assets includes one or more initial media assets; and

a navigation bar displayed within the advertisement during the second state, the navigation bar including one or more interaction prompts based on the second set of engagement devices, where the one or more interactions prompts indicate that further engagement with the second set of engagement devices displayed in the one or more interaction prompts will cause an action by the advertisement; and

receiving an engagement with any of the sets of engagement devices using the interactive advertisement display device;

wherein, when the engagement occurs with the first set of engagement devices, the advertisement transitions from the first state to the second state where the second set of media assets and the navigation bar are displayed using the interactive advertisement display device, and

wherein, when the engagement occurs with an interaction prompt among the one or more interaction prompts using the interactive advertisement display device, the advertisement transitions to the third state where the third set of media assets and the third set of engagement devices are displayed using the interactive advertisement display device.