Systems and methods for digital spend based targeting and measurement
First Claim
1. A method comprising:
- transmitting, by a spend based targeting computer-based system and to a third party system, a model file associating a first party cookie ID with market segment data;
transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with a customer, in response to the web client browsing on a website associated with a first party,receiving, by the computer-based system, an updated model file from the third party system;
associating, by the computer-based system, the updated model file to browsing data; and
determining, by the computer-based system and based on the association, a market segment where the customer at least one of is likely to browse or has recently browsed,wherein the first party cookie ID identifies the customer with the first party,wherein the first party cookie ID is associated with a model,wherein the model associates the market segment of interest to the customer with the first party cookie ID,wherein the customer is associated with the market segment based on the spend data of the customer,wherein the third party system associates the third party cookie ID with the model file and the first party cookie ID,wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data,wherein a second party system provides a second party cookie ID to the web client,wherein the second party system transmits the browsing data to the third party system,wherein the browsing data is associated with at least one of the web client or the third party cookie ID,wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID,wherein the model file includes the market segment of interest to the customer,wherein the model file identifies other customers interested in the market segment,wherein the third party system deletes the first party cookie ID from the updated model file,wherein the first party is unable to identify the customer without the first party cookie ID,wherein the third party is unable to associate the browsing data with the customer, andwherein the third party system transmits the updated model file to the first party system.
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Accused Products
Abstract
The present disclosure includes a system, method, and article of manufacture for spend based targeting. In various embodiments, the system may transmit, to a third party system, a spend data file associating a first party cookie ID with spend data, as well as a first party cookie ID and/or a third party cookie ID to a web client. The web client may transmit the first party cookie ID and/or the third party cookie ID to the third party system, and the third party system may generate a look alike model for targeting advertisements to the web client based on the spend data file and clickstream data associated with the web client. In various embodiments, the third party system may match the third party cookie ID with the first party cookie ID in the spend data file, which may associate a customer with a segment.
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Citations
21 Claims
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1. A method comprising:
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transmitting, by a spend based targeting computer-based system and to a third party system, a model file associating a first party cookie ID with market segment data; transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with a customer, in response to the web client browsing on a website associated with a first party, receiving, by the computer-based system, an updated model file from the third party system; associating, by the computer-based system, the updated model file to browsing data; and determining, by the computer-based system and based on the association, a market segment where the customer at least one of is likely to browse or has recently browsed, wherein the first party cookie ID identifies the customer with the first party, wherein the first party cookie ID is associated with a model, wherein the model associates the market segment of interest to the customer with the first party cookie ID, wherein the customer is associated with the market segment based on the spend data of the customer, wherein the third party system associates the third party cookie ID with the model file and the first party cookie ID, wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data, wherein a second party system provides a second party cookie ID to the web client, wherein the second party system transmits the browsing data to the third party system, wherein the browsing data is associated with at least one of the web client or the third party cookie ID, wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, wherein the model file includes the market segment of interest to the customer, wherein the model file identifies other customers interested in the market segment, wherein the third party system deletes the first party cookie ID from the updated model file, wherein the first party is unable to identify the customer without the first party cookie ID, wherein the third party is unable to associate the browsing data with the customer, and wherein the third party system transmits the updated model file to the first party system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 18, 19, 20, 21)
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8. A system comprising:
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a spend based targeting processor; a tangible, non-transitory memory communicating with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising; transmitting, by the processor and to a third party system, a model file associating a first party cookie ID with market segment data; transmitting, by the processor, the first party cookie ID and a third party cookie ID to a web client associated with a customer, in response to the web client browsing on a website associated with a first party, receiving, by the processor, an updated model file from the third party system; associating, by the processor, the updated model file to browsing data; and determining, by the processor, and based on the association, a market segment where the customer at least one of is likely to browse or has recently browsed, wherein the first party cookie ID identifies the customer with the first party, wherein the first party cookie ID is associated with a model, wherein the model associates the market segment of interest to the customer with the first party cookie ID, wherein the customer is associated with the market segment based on the spend data of the customer, wherein the third party system associates the third party cookie ID with the model file and the first party cookie ID, wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data, wherein a second party system provides a second party cookie ID to the web client, wherein the second party system transmits the browsing data to the third party system, wherein the browsing data is associated with at least one of the web client or the third party cookie ID, wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, wherein the model file includes the market segment of interest to the customer, wherein the model file identifies other customers interested in the market segment, wherein the third party system deletes the first party cookie ID from the updated model file, wherein the first party is unable to identify the customer without the first party cookie ID, wherein the third party is unable to associate the browsing data with the customer, and wherein the third party system transmits the updated model file to the first party system. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a spend based targeting computer-based system, cause the computer-based system to perform operations comprising:
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transmitting, by the computer-based system and to a third party system, a model file associating a first party cookie ID with market segment data; transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with a customer, in response to the web client browsing on a website associated with a first party, receiving, by the computer-based system, an updated model file from the third party system; associating, by the computer-based system, the updated model file to browsing data; and determining, by the computer-based system and based on the association, a market segment where the customer at least one of is likely to browse or has recently browsed, wherein the first party cookie ID identifies the customer with the first party, wherein the first party cookie ID is associated with a model, wherein the model associates the market segment of interest to the customer with the first party cookie ID, wherein the customer is associated with the market segment based on the spend data of the customer, wherein the third party system associates the third party cookie ID with the model file and the first party cookie ID, wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data, wherein a second party system provides a second party cookie ID to the web client, wherein the second party system transmits the browsing data to the third party system, wherein the browsing data is associated with at least one of the web client or the third party cookie ID, wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, wherein the model file includes the market segment of interest to the customer, wherein the model file identifies other customers interested in the market segment, wherein the third party system deletes the first party cookie ID from the updated model file, wherein the first party is unable to identify the customer without the first party cookie ID, wherein the third party is unable to associate the browsing data with the customer, and wherein the third party system transmits the updated model file to the first party system. - View Dependent Claims (16, 17)
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Specification