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Methods and apparatus to collect distributed user information for media impressions and search terms

  • US 9,210,130 B2
  • Filed: 12/05/2014
  • Issued: 12/08/2015
  • Est. Priority Date: 08/30/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving a plurality of first identifiers and a media identifier collected by a data collector installed at a mobile device in connection with an application, the first identifiers identifying at least one of the mobile device or a user of the mobile device, and the media identifier indicative of media presented via the application at the mobile device;

    generating a plurality of encrypted identifiers by encrypting the first identifiers, respective ones of the encrypted identifiers decodable by corresponding database proprietors to which the respective encrypted identifiers pertain; and

    sending the plurality of encrypted identifiers in association with the media identifier to an audience measurement entity.

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