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Browser cookie analysis and targeted content delivery

  • US 9,210,222 B2
  • Filed: 03/13/2013
  • Issued: 12/08/2015
  • Est. Priority Date: 03/13/2013
  • Status: Active Grant
First Claim
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1. A browser cookie analysis methodology, comprising:

  • saving browser cookie data that is collected from a plurality of website visitors in a browser cookie data repository hosted by a targeted content administrator;

    establishing a correlation between selected browser cookie data stored in the browser cookie data repository and selected web content that is saved in a targeted content repository that is also hosted by the targeted content administrator, whereinthe correlation is established based on user input received via a user interface generated by the targeted content administrator,the user input defines a custom segment that includes a browser cookie parameter, a browser cookie value, and one or more relationships between the browser cookie parameter and the browser cookie value,the browser cookie parameter is selected from a plurality of browser cookie parameters stored in the browser cookie data repository,the browser cookie value is selected from a plurality of browser cookie values stored in the browser cookie data repository,the one or more relationships between the browser cookie parameter and the browser cookie value include at least one of “

    equals”

    , “

    contains”

    , “

    excludes”

    , and “

    approximates”

    , andthe user input further identifies the selected web content that is saved in the targeted content repository, and that is associated with the defined custom segment;

    saving a definition of the custom segment via the targeted content administration user interface; and

    receiving a targeted content request from a web server, the targeted content request including detected cookie data; and

    sending the selected web content to the web server based on a determination that the detected cookie data satisfies the defined custom segment.

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