Method and system for generation and playback of supplemented videos

• US 9,210,472 B2
• Filed: 01/29/2013
• Issued: 12/08/2015
• Est. Priority Date: 05/03/2008
• Status: Active Grant

• Current Assignee: AiBUY Holdco, Inc.
• Original Assignee: Cinsay Incorporated
• Inventors: Andrews, James K. II, Monaghan, Timothy M.
• Primary Examiner(s): Idowu, Olugbenga
• Application Number:
  US13/753,384
• Publication Number:
  US 20130144903A1
• Time in Patent Office: 1,043 Days
• Field of Search: 725/60
• US Class Current: 1/1
• CPC Class Codes: G06F 16/43 Querying
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/43 Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware real-time communication protocols in data switching networks H04L65/00
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

The present invention is a method and system for generation and playback of supplemented videos which include interactive features. The supplemented video includes hotspots that allow a video viewer to interact with the video when the video viewer sees an object. The hotspots can be manually defined. Information regarding the object and the hotspot can be stored in a separate XML file. Furthermore, the present invention can be a marketplace where a desired object can be found by searching the XML file. The search results can list the supplemented videos which contain hotspots corresponding to the object and also the time in the supplemented video in which the object is found. The present invention can also aggregate data about the objects based on the playback of the supplemented videos and the video viewer'"'"'s interaction with the supplemented videos.

Claims

1. A method comprising:

in response to receiving a request that includes a search term, searching, using at least one processing device, data associated with one or more hotspots of at least one video for a particular product or service, the particular product or service corresponding to the search term, the at least one video including code configured to generate one or more supplemental interactive displays that are each;

configured to be displayed with a respective corresponding video, and

upon interaction, configured to allow a user to at least one of (i) receive additional information about the one or more products or services displayed within the respective corresponding video or (ii) initiate a transaction to purchase the one or more products or services displayed within the respective corresponding video, wherein at least one of the one or more supplemental interactive displays includes the one or more hotspots that are configured to partially overlay the at least one video;

identifying at least one time within the at least one video that the particular product or service is depicted; and

generating at least one of a user selectable list or code configured to generate the user selectable list, the user selectable list comprising at least one identifier of the at least one video and the at least one time that the particular product or service is depicted, the user selectable list configured to be displayed to the user to allow the user to select the at least one video.

2. The method of claim 1, wherein the user selectable list displays to the user both the at least one identifier and the at least one time that the particular product or service is depicted.

3. The method of claim 1, wherein the user selectable list includes one or more links to one or more specific locations in the at least one video corresponding to the at least one time where the particular product or service is depicted.

4. The method of claim 1, wherein identifying the at least one time comprises identifying at least one time that the one or more hotspots associated with the particular product or service are displayed in the at least one video.

5. The method of claim 1, wherein the at least one time is one or more time frames in the at least one video during which the particular product or service is displayed.

6. The method of claim 1, further comprising:

in response to receiving a selection of the at least one video, displaying the at least one video in a same location as the user selectable list.

7. A system comprising:

one or more computers configured to;

in response to receiving a request that includes a search term, search data associated with one or more hotspots of at least one video for a particular product or service, the particular product or service corresponding to the search term, the at least one video including code configured to generate one or more supplemental interactive displays that are each;

configured to be displayed with a respective corresponding video, and

upon interaction, configured to allow a user to at least one of (i) receive additional information about one or more products or services displayed within the respective corresponding video or (ii) initiate a transaction to purchase the one or more products or services displayed within the respective corresponding video, wherein at least one of the one or more supplemental interactive displays includes the one or more hotspots that are configured to partially overlay the at least one video;

identify at least one time within the at least one video that the particular product or service is depicted; and

generate at least one of a user selectable list or code configured to generate the user selectable list, the user selectable list comprising at least one identifier of the at least one video and the at least one time that the particular product or service is depicted, the user selectable list configured to be displayed to the user to allow the user to select the at least one video.

8. The system of claim 7, wherein the user selectable list includes both the at least one identifier and the at least one time that the particular product or service is depicted.

9. The system of claim 7, wherein the user selectable list includes one or more links to one or more specific locations in the at least one video corresponding to the at least one time where the particular product or service is depicted.

10. The system of claim 7, wherein, to identify the at least one time, the one or more computers are further configured to identify at least one time that the one or more hotspots associated with the particular product or service are displayed in the at least one video.

11. The system of claim 7, wherein the at least one time is one or more time frames in the at least one video during which the particular product or service is displayed.

12. The system of claim 7, wherein the one or more computers are further configured to display the at least one video in a same location as the user selectable list in response to receiving a selection of the at least one video.

13. A method comprising:

receiving or transmitting, from or to one or more computers, instructions configured when executed to cause an electronic device to display content, the instructions when executed further configured to cause the electronic device to;

in response to receiving a request that includes a search term, search data associated with one or more hotspots of at least one video for a particular product or service, the particular product or service corresponding to the search term, the at least one video including code configured to generate one or more supplemental interactive displays that are each;

configured to be displayed with a respective corresponding video, and

upon interaction, configured to allow a user to at least one of (i) receive additional information about one or more products or services displayed within the respective corresponding video or (ii) initiate a transaction to purchase the one or more products or services displayed within the respective corresponding video, wherein at least one of the one or more supplemental interactive displays includes the one or more hotspots that are configured to partially overlay the at least one video;

identify at least one time within the at least one video that the particular product or service is depicted; and

generate at least one of a user selectable list or code configured to generate the user selectable list, the user selectable list comprising at least one identifier of the at least one video and the at least one time that the particular product or service is depicted, the user selectable list configured to be displayed to the user to allow the user to select the at least one video.

14. The method of claim 13, wherein the instructions configured to cause the electronic device to identify the at least one time are, when executed by the electronic device, further configured to identify at least one time that the one or more hotspots associated with the particular product or service are displayed in the at least one video.

15. The method of claim 13, wherein the user selectable list displays to the user both the at least one identifier and the at least one time that the particular product or service is depicted.

16. The method of claim 13, wherein the electronic device comprises a television, a computer, or a mobile device.

17. The method of claim 13, wherein:

the user selectable list includes one or more links to the at least one video; and

the at least one time is one or more time frames in the at least one video during which the particular product or service is displayed.

18. A non-transitory computer readable medium comprising logic that when executed causes at least one processing device to:

in response to receiving a request that includes a search term, search data associated with one or more hotspots of at least one video for a particular product or service, the particular product or service corresponding to the search term, the at least one video including code configured to generate one or more supplemental interactive displays that are each;

configured to be displayed with a respective corresponding video, and

configured to allow a user to at least one of (i) receive additional information about one or more products or services displayed within the respective corresponding video or (ii) initiate a transaction to purchase the one or more products or services displayed within the respective corresponding video, wherein at least one of the one or more supplemental interactive displays includes the one or more hotspots that are configured to partially overlay the at least one video;

identify at least one time within the at least one video that the particular product or service is depicted; and

generate at least one of a user selectable list or code configured to generate the user selectable list, the user selectable list comprising at least one identifier of the at least one video and the at least one time that the particular product or service is depicted, the user selectable list configured to be displayed to the user to allow the user to select the at least one video.

19. The non-transitory computer readable medium of claim 18, wherein the user selectable list includes the at least one identifier and the at least one time that the particular product or service is depicted.

20. The non-transitory computer readable medium of claim 18, wherein the user selectable list includes one or more links to one or more specific locations in the at least one video corresponding to the at least one time where the particular product or service is depicted.

21. The non-transitory computer readable medium of claim 18, wherein the logic configured to cause the at least one processing device to identify the at least one time comprises logic configured to cause the at least one processing device to identify at least one time that the one or more hotspots associated with the particular product or service are displayed in the at least one video.

22. The non-transitory computer readable medium of claim 18, wherein the at least one time is at least one time frame in the at least one video during which the particular product or service is displayed.

23. The non-transitory computer readable medium of claim 18, wherein the logic is further configured to cause the at least one processing device to:

in response to receiving a selection of the at least one video, display the at least one video in a same location as the user selectable list.